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Scooped by Philippe J DEWOST onto cross pond high tech |
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According to Asymco's Horace Dediu, Samsung is blowing all the companies away in advertising.
But advertising isn't Samsung's only marketing expense. It also has big, crazy launch parties and promotional discounts.
If you look at Samsung's full marketing expenses, you get a better idea about the incredible amount it cost Samsung to become the world's biggest smartphone company.
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New data on Samsung's big ad budget.
Philippe J DEWOST's insight:
It's the ad dollars, stupid ! 
Larry's comment,
April 3, 4:14 PM
Impressive... as it was to dare propose a bigger screen than Steve decided it was enough..
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HTC was the first company to ride the Android wave to smashing success. It is also the first company to crash on the Android wave. Here's a look at its revenue growth over the last 16 quarters.
Philippe J DEWOST's insight:
There are two sides to the Android Wave. Switching slopes may happen much faster than expected. Delete the scoop?
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According to Asymco's Horace Dediu, Samsung is blowing all the companies away in advertising.
But advertising isn't Samsung's only marketing expense. It also has big, crazy launch parties and promotional discounts.
If you look at Samsung's full marketing expenses, you get a better idea about the incredible amount it cost Samsung to become the world's biggest smartphone company.
Scoop.it!
We've known for a while that Samsung is readying phones with flexible screens. Now, though, the Wall Street Journal is reporting that it's pushing forward with the concept more quickly than ever, in order to avoid being beaten to the finish line by other firms.
The new phones simply swap plastic for glass in the screen. The OLEDs you find in plenty of other displays can be put on flexible materials—like metal foil—which then makes it possible to create a device which is both unbreakable and bendable. Samsung hasn't told the Journal how much it's invested in the new bendy phones. However, it points out that it has been spurred along by growing innovation in the display market, from the likes of LG and Sharp. Seems that's enough to rush out a bendy phone as soon as possible. Which is just what it plans to do. The Journal reports that a "person familiar with the situation" told it that devices will be released in the first half of 2013. Bendy phones for all! Delete the scoop?
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The goal for a chip maker supporting “Less Than Moore” is not to displace the Qualcomm or Samsung, following Moore’s law and getting back more than enough revenue to invest and develop IC ever more integrated, targeting smaller technology node, supporting the type of Roadmap you can see below. This roadmap from Samsung shows Discrete Application Processor and Baseband Processor paths, as well as in parallel a roadmap for cost sensitive systems with Integrated (Application + BB) processor.
Philippe J DEWOST's insight:
LTM = PPP x TTM Interesting introduction to "Less Than Moore" approaches, that combine Price/Performance/Power optimization techniques with Time To Market constrains. Delete the scoop?
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According to Canaccord Genuity, Samsung and Apple have 103% of the smartphone market's profits. They are basically the only two companies making money manufacturing phones.
Philippe J DEWOST's insight:
it was "only" 2/3 rd 2 years ago, now almost everyone else is bleeding money. Delete the scoop?
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Samsung Makes Much More Money On Mobile Than Google Makes Overall
Pretty insane chart from Horace Dediu at Asymco. He compares Samsung's mobile operating income to Google's overall operating income. As you can see, Samsung's mobile operating income will soon be twice as much as Google's overall operating income. Samsung's operating income is almost entirely because of Google's Android. Delete the scoop?
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So Apple won its big patent lawsuit against Samsung (at least 1st round) and everyone commented about the consequences and the Apple Tax, but what about the ground ?
Business Insider have pulled together the six patents the jury says Samsung violated.
For instance Utility Patent 163: Enlarging documents by tapping the screen : you know when you double tap text that is too small and it enlarges? Or when you double tap and the text centers?
Well Apple owns that patent and the jury agreed that Samsung violated this one with 12 of its phones
Maybe Steven Spielberg or John Underkoffler should have patented most of Minority Report's gestures after all as evidenced in http://fon.gs/minority-report-ui-analysis Delete the scoop?
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