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Samsung spends approx.15x more than Apple in marketing

Samsung spends approx.15x more than Apple in marketing | cross pond high tech | Scoop.it

According to Asymco's Horace Dediu, Samsung is blowing all the companies away in advertising.

 

But advertising isn't Samsung's only marketing expense. It also has big, crazy launch parties and promotional discounts.

 

If you look at Samsung's full marketing expenses, you get a better idea about the incredible amount it cost Samsung to become the world's biggest smartphone company.

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San Francisco's Real Start-up Secret Sauce

San Francisco's Real Start-up Secret Sauce | cross pond high tech | Scoop.it

According to Philip Rosedale :

"I think the magic of Silicon Valley (and, most visibly, San Francisco) is not in fostering risk-taking, but instead in making it safe to work on risky things. The phenomena is larger than the people: having traveled a lot, I would argue that the entrepreneurs and engineers in San Francisco are pretty much the same sorts of people as the ones you'd find anywhere.  

But there are two things happening in Silicon Valley that are qualitatively different from New York or London (or pretty much anywhere else):  First, the sheer density of tech entrepreneurs per capita is 10 times greater than the norm for other cities, and second, there is a far greater level of information sharing between entrepreneurs here.  Putting a sharper point on that second one:  In New York City they ask you to sign NDA's, and in San Francisco we don't.  And what may feel a bit risky for the one turns out to have a big positive benefit for the many."

Philippe J DEWOST's insight:

Tech Founding Density matters

Marc Guidoni's comment, May 15, 9:04 AM
Clever...
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A "sex vs money" look at French Entrepreneurs Revolt

A "sex vs money" look at French Entrepreneurs Revolt | cross pond high tech | Scoop.it
Interesting cross-pond analysis of the "pigeons revolt" by Jean-Louis who writes that "Considering sex and money, Americans and French cultures exhibit truly polar opposite behaviors. The French see nothing wrong with a President having a wife, a mistress and a love child, they revel in sexual and often sexist jokes. But, if you ask someone how much they paid for their apartment, they’ll react as if you’d touched them in boundary-breaking ways. Conversely, they perceive us Americans as demonizing sex — think a past President and his “oral” office — while being obscene with money."
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