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Scooped by Philippe J DEWOST onto cross pond high tech |
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According to Asymco's Horace Dediu, Samsung is blowing all the companies away in advertising.
But advertising isn't Samsung's only marketing expense. It also has big, crazy launch parties and promotional discounts.
If you look at Samsung's full marketing expenses, you get a better idea about the incredible amount it cost Samsung to become the world's biggest smartphone company.
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Android's share of the Chinese smartphone market ended the third quarter at 90 percent.
According to Analysys International, Android's share is up from 83 percent a quarter prior and 58 percent a year ago. With the Chinese market now accounting for a quarter of global smartphone shipments, Android's dominance there is driving its widening lead in global smartphone platform market share. In China, Android's gain has mostly come at the expense of Symbian, Nokia's antiquated platform that will eventually disappear as Nokia shifts its product offerings on to Windows Phone. Interestingly, despite its dominance, Google only offers limited support for Google Play in China and Android apps are usually downloaded in third-party app markets. Apple, meanwhile, has never really gained traction after a weak market entry on only one of the country's major providers. The iPhone 5 will be available on two carriers, but as of now will not be distributed by the largest carrier, China Mobile. Additionally, while many Chinese consumers may fawn over iPhones, they are simply out of reach financially for a substantial part of the market. Delete the scoop?
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