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A look inside the world’s cheapest tablet computer, India’s $20 Aakash 2

A look inside the world’s cheapest tablet computer, India’s $20 Aakash 2 | cross pond high tech | Scoop.it
Suneet Tuli, CEO of Datawind, maker of the world’s least expensive functional 7″ tablet computer, recently stopped by the offices of Quartz to show off the device. The Aakash 2, which we’ve covered at length, is the size of a Google Nexus 7 tablet and, surprisingly, almost as capable, despite costing just one fifth as much. (Datawind sells the tablets to the Indian government for around $40, and the government either gives them away or re-sells them to students for $20.)

“It’s a pretty stock, straightforward entry-level device,” Tuli said during our interview. “As far as the hardware goes, it’s nothing too extraordinary and it’s not intended to be. The key focus is breaking that price barrier.”
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Samsung spends approx.15x more than Apple in marketing

Samsung spends approx.15x more than Apple in marketing | cross pond high tech | Scoop.it

According to Asymco's Horace Dediu, Samsung is blowing all the companies away in advertising.

 

But advertising isn't Samsung's only marketing expense. It also has big, crazy launch parties and promotional discounts.

 

If you look at Samsung's full marketing expenses, you get a better idea about the incredible amount it cost Samsung to become the world's biggest smartphone company.

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