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Apple Is Only Spending A Few Million Dollars To Buy A Handful Of Color Employees

Apple Is Only Spending A Few Million Dollars To Buy A Handful Of Color Employees | cross pond high tech | Scoop.it
More mystery around the fate of Color, the ill-fated social-mobile-photo startup that became a laughingstock of Silicon Valley after raising $41 million to launch an app that proved to be a dud.

The Next Web had reported that the failed startup was getting bought outright by Apple for "double-digit millions."

Not so, says AllThingsD's Liz Gannes: Apple is paying Color a token amount, between $2 million and $5 million, to hire away 20 or so members of Color's engineering team.
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Who are the top 1% most viewed LinkedIn profiles for 2012?

Who are the top 1% most viewed LinkedIn profiles for 2012? | cross pond high tech | Scoop.it

Here is the email I received earlier today. Like 1.999.999 other Linkedin members including Barack Obama (see infographic)

 

"

Hi Philippe,

 

Recently, LinkedIn reached a new milestone: 200 million members. But this isn't just our achievement to celebrate — it's also yours.

I want to personally thank you for being part of our community. Your journey is part of our journey, and we're delighted and humbled when we hear stories of how our members are using LinkedIn to connect, learn, and find opportunity.

 

All of us come to work each day focused on our shared mission of connecting the world's professionals to make them more productive and successful. We're excited to show you what's next.

With sincere thanks,

Deep Nishar

Senior Vice President, Products & User Experience

"

Philippe J DEWOST's insight:

Extremely proud and grateful until I realized that
1/ I am one among 2 million (okay, including Mr Obama)
2/ I still am the product

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Samsung spends approx.15x more than Apple in marketing

Samsung spends approx.15x more than Apple in marketing | cross pond high tech | Scoop.it

According to Asymco's Horace Dediu, Samsung is blowing all the companies away in advertising.

 

But advertising isn't Samsung's only marketing expense. It also has big, crazy launch parties and promotional discounts.

 

If you look at Samsung's full marketing expenses, you get a better idea about the incredible amount it cost Samsung to become the world's biggest smartphone company.

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