Perhaps it was only a matter of time before Twitter actually started working with real, live birds.
The company with a bird logo that gave us the “tweet” has partnered with Plume Labs of Paris and DigitasLBi to launch a flock of Internet-connected pigeons to monitor air pollution in London.
Plume Labs is an IOT company that uses a network of sensors around the world to deliver targeted pollution reports to people’s smartphones. DigitasLBi is a global marketing and technology agency.
Yesterday was the first of three days during which the group plans to launch a team of 10 pigeons wearing small pollution-monitoring backpacks. The sensors were specially designed by Plume Labs and are stuffed in small vests that are placed on the pigeons.
The sensors are able to monitor levels of nitrogen dioxide and ozone, the two main ingredients in urban air pollution, according to a press release from Plume.