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Microsoft could bring Android apps to Windows

Microsoft could bring Android apps to Windows | cross pond high tech | Scoop.it

Of Microsoft’s many challenges in mobile, none loom larger than the app deficit: it only takes a popular new title like Flappy Bird to highlight what the company is missing out on. Windows 8 apps are also few and far between, and Microsoft is stuck in a position where it’s struggling to generate developer interest in its latest style of apps across phones and tablets. Some argue Microsoft should dump Windows Phone and create its own "forked" version of Android — not unlike what Amazon has done with its Kindle Fire tablets — while others claim that’s an unreasonably difficult task. With a new, mobile- and cloud-focused CEO in place, Nokia's decision to build an Android phone, and rumors of Android apps coming to Windows, could we finally see Microsoft experimenting with Google’s forbidden fruit?

 

Sources familiar with Microsoft’s plans tell The Verge that the company is seriously considering allowing Android apps to run on both Windows and Windows Phone. While planning is ongoing and it's still early, we’re told that some inside Microsoft favor the idea of simply enabling Android apps inside its Windows and Windows Phone Stores, while others believe it could lead to the death of the Windows platform altogether. The mixed (and strong) feelings internally highlight that Microsoft will need to be careful with any radical move.

Philippe J DEWOST's insight:

Apparently Nokia has it already done

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Interesting chart about "dumbphone" vendors evolution

Interesting chart about "dumbphone" vendors evolution | cross pond high tech | Scoop.it
The evolution of the non-smart phone market. Who will be around in 3 years to still make them?
Philippe J DEWOST's insight:

It took Nokia only 5 years to lose its software sovereignty and become irrelevant in thsmartphone market. What about the dumbphone one?

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Scalado being acquired by Nokia

Scalado being acquired by Nokia | cross pond high tech | Scoop.it
Nokia will acquire developers, technologies and intellectual property for imaging from Scalado. Nokia plans to make Scalado's headquarters in Lund a key site for Nokia's imaging software for smartphones, in addition to Nokia's existing locations in Espoo and Tampere, Finland.
The transaction is subject to customary closing conditions and is expected to close during the third quarter of 2012.
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Here are the parts of Nokia that Microsoft ISN’T buying

Here are the parts of Nokia that Microsoft ISN’T buying | cross pond high tech | Scoop.it

In essence, after the transaction is closed, Nokia will be transformed into a technology and IP licensing company and shed its manufacturer role. Microsoft will take over the baton and become the OEM for its own Windows Phone devices.

Philippe J DEWOST's insight:

What strikes me in the value shift : Nokia paid almost 1 Bn more in 2007 to acquire Navteq (A few years later Waze would create 1 Bn$ value with no need to purchase any map)

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Larry's comment, September 3, 2013 4:37 AM
I was dreaming to get Nokia hardware quality with Android... Microsoft crashed it.
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Nokia, Apple, experience and the near future by @mexfeed

Nokia, Apple, experience and the near future by @mexfeed | cross pond high tech | Scoop.it

Price and shipping might not seem like the traditional remit of a user experience team, but they should be.


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If you look at it from a customer perspective, there's no mystery to the success of the iPhone: it fits your life better. It only seems mysterious when you can't understand why someone would choose a slower processor, smaller screen and fewer megapixels. The mystery comes from measuring the wrong metrics and, indeed, trying to measure intangibles which can't be calculated in a spreadsheet.

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