In 2009, Farhan Thawar joined mobile development firm Xtreme Labs as VP of Engineering. At the time, it handled accounts for some of the biggest brands in the world — a roster including the largest social networks and popular sports organizations. And they all had one thing in common: They all sensed the urgency to break into mobile in a big way.
This trend has borne itself out. Facebook reported last year that 78% of its daily users in the U.S. access the site from their phones. For Twitter, the figure is 75%, with mobile representing 65% of its ad revenues.
Unfortunately, there are so many misconceptions around mobile development that many newer startups end up squandering time and money they simply can’t afford, says Thawar. Today he helms engineering for Pivotal Labs Canada following Xtreme’s acquisition, and after years observing what works and what doesn’t, he’s honed in on the top five myths that startups must bust to do mobile right.