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Tesla's Hurricane Irma Update Taps Into Our Deepest Fears Of 21st Century Driving

Tesla's Hurricane Irma Update Taps Into Our Deepest Fears Of 21st Century Driving | cross pond high tech | Scoop.it

Earlier this week, Tesla remotely upgraded select Florida Tesla owners’ cars to expand their mileage capacity in an effort to ease and assist with Hurricane Irmaevacuation efforts. The move was praiseworthy and appropriate, but at the root of the gesture lies a terrifying prospect of our automotive future.

 

Tesla briefly sold a 60 and 60D trim level of its Model S and Model X vehicles. These models had 75 kWh battery packs installed, but were software limited to have less range to artificially create a more affordable entry-level tier for buyers. Buyers still had the option to upgrade to the full capacity for a charge if they changed their minds, and Tesla would “unlock” the capability via an over-the-air software update.

 

With category four Hurricane Irma headed straight for Florida, Tesla unlocked the full capacity of 60 and 60D model owners in Florida to give them about a 30 mile range boost while evacuating. It was genuinely helpful and an extremely savvy public relations move for the company.

 

But what it also previewed is our imminent future of unprecedented corporate control over how we drive and what we drive. I briefly mentioned it in the article yesterday, but it’s not hard to imagine a worst case scenario where a company or corporation becomes a critical decision maker in disaster scenarios, like with Hurricane Irma, out of consumer and government control in a critical moment.

 

Now, I’ve never been one to play into the fears of autonomous driving or ridiculous theories of car hacking, though I recognize vehicle computer security as one of the most important developments in the automotive industry going forward. But this issue is concerned with the relationship between the company and the company’s product.

 

What would happen if Tesla didn’t unlock the range of those cars? It’s not likely that any of the owners would become stranded, as Electrek reported most of Tesla’s charging network was still functional at the time. But that could have easily been the scenario, and then we face a situation where people were physically capable of evacuating sooner but limited by an option box they didn’t check. We now face a reality where we know our vehicles may hold more potential than we have access to, and that gets complicated in life or death scenarios

 

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Philippe J DEWOST's insight:

Interesting story reminding us that, like a Patek Philippe, you don't fully own a Tesla ; unlike a Patek Philippe however, there are software upgrades in a Tesla and they are not only triggered with an extra payment...

 
Emmanuel HAVET's curator insight, September 13, 2017 8:16 AM
Cette mise à jour automatique de la part de Tesla met en lumière ce qu'il se passe déjà avec d'autres acteurs qui eux n'ont d'accès qu'à nos données. Et là, c'est la douche froide...
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The Sharing Economy

Loic Le Meur's keynote on the Sharing Economy as he studied the theme for his upcoming conference LeWeb London on June 5-6

Philippe J DEWOST's insight:

I am not a traditional zealot of @loic but his deck on The Sharing Economy is taking the shift from ownership to access one bold step further. And by the way is (almost) exempt of self promotion :-)

Lammert Van Raan's comment, May 9, 2013 3:47 AM
Thx, Phillipe.