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Cross-Platform Storytelling
Telling stories across multiple platforms and media
Curated by Lauren Scime
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Rescooped by Lauren Scime from Transmedia Spain
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Power to the Pixel 2012: what’s new in i-doc’s transmedia land | i-docs

Power to the Pixel 2012: what’s new in i-doc’s transmedia land | i-docs | Cross-Platform Storytelling | Scoop.it
Power to the Pixel was held in London for the 6th year in a row, showing the world of media production that transmedia is more than a trend: it is ...

Via Simon Staffans, @FernandoCarrion
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Creating next gen transmedia & multiplatform film vs just talking about it 26nov-3dec | StoryLabs

Creating next gen transmedia & multiplatform film vs just talking about it 26nov-3dec | StoryLabs | Cross-Platform Storytelling | Scoop.it

This is a week long clinic and public day seminar for eight top Australian Feature film creative & digital teams mentored by the best ‘audience, media business and story centric’ brains in the world. Looking at the multi platform experiences, transmedia/arg extensions, social media story and digital campaigns created by the mentors demonstrates the amazing depth of experience – these include King Kong, Game of Thrones, Bourne, Terminator, Magnolia, Titanic, Pandemic, Salt, True Blood, Gangs of New York, Pirates of the Caribbean, Lost and many more extensions across TV, games, print and advertising.


Via Gary Hayes, @FernandoCarrion
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StoryWorld 2012 Part 1: Phenomenal Work

So last week I attended the second annual StoryWorld Conference.  I was unable to attend the inaugural event in San Francisco the year before, but I heard so many glowing reviews that attending the...
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Rescooped by Lauren Scime from Documentary Evolution
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Now Launched! Transmedia Multiplatform Convergent: Resource Kit for #Transmedia, Multiplatform & Convergent Content Creators

Now Launched! Transmedia Multiplatform Convergent: Resource Kit for #Transmedia, Multiplatform & Convergent Content Creators | Cross-Platform Storytelling | Scoop.it

"Welcome! We launch today & we look forward to connecting with you!

 

The TMC Resource Kit was conceived, designed & developed by Dr. Siobhan O'Flynn & Anthea Foyer. It is a living website that will evolve as we add new case studies & resources over the coming year to build an extensive set of diverse case studies modeling unique and successful strategies in the digital sphere."

 

 

A systematic and useful collection of case studies of transmedia projects, some of which documentaries.


Via siobhan-o-flynn, mirmilla
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Rescooped by Lauren Scime from Tracking Transmedia
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Grazie! Mike Monello! Skimmers, Dippers, and Divers

Embedded powerpoint presentation on Slideshare.

 

1.Design Communal ExperiencesAudience Types (Self-selecting) LOWER ENGAGEMENTSkimmersDippersDivers...


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Alison Norrington and Storyworld Los Angeles 2012 | Transmedia.ca

Alison Norrington and Storyworld Los Angeles 2012 | Transmedia.ca | Cross-Platform Storytelling | Scoop.it
Noah J. Nelson at Turnstyle News interviews Alison Norrington, chairwoman of the upcoming Storyworld Conference in Los Angeles.
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Rescooped by Lauren Scime from Digital Archeology
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Transmedia World-Building

Transmedia World-Building | Cross-Platform Storytelling | Scoop.it

Erik Wecks: "A few years ago, the word “transmedia” became a hot topic among entertainment circles. We are already seeing the results with much more on the way in the next couple of years."


Via The Digital Rocking Chair, Binary Racoon
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Rescooped by Lauren Scime from Just Story It! Biz Storytelling
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Data-Driven Brand Storytelling: 6 Steps to A Credible Story

Data-Driven Brand Storytelling: 6 Steps to A Credible Story | Cross-Platform Storytelling | Scoop.it
Credible stories are rooted in data, and your opinions add perspective. Develop more credible stories with these 6 steps for data-driven brand storytelling.

 

Got data? Need a story?

Got a story? Need data?


Then these 6 steps will help shape your data into a story -- or bring data into your story.

 

Marrying data and storytelling to make your point is sometimes tricky to do. What I really like about this post is that its first tip is all about figuring out what question(s) are top most in the minds of your audience -- because that is the first step in figuring out how to take your data and shape it into a story OR determine which data you need to help your story along.

 

The other 5 points are also really good: where to find data if you need it, how to vet and filter the data, choosing how to share the data visually, how to weave the story and data together, and then most importantly -- receiving feedback before you publicly share it.

 

Go read this article. I think you will find it very helpful!

 

Many thanks to Giuseppe Mauriello for sending me this article to review :)

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Power to the Pixel «10 questions potential partners will ask about your cross-media project

Power to the Pixel «10 questions potential partners will ask about your cross-media project | Cross-Platform Storytelling | Scoop.it

What are the things most asked by decision-makers, financiers and executives when they meet the creators of a potential project to be financed?

 

Here is a list of the 10 most frequently asked questions made during the just concluded The Pixel Market.

 

In this article we will find other items to add to the debate started by the reflections of Sandra Gaudenzi, enhanced by that of Annabel Roux (http://bit.ly/RiNhDu).

 

The search for potential funding partners for the majority of crossmedia project often ends up affecting the structure of the project to the point that the structure is interdependent with the schemes and mechanisms of pure marketing of big brands.

 


Via mirmilla
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Rescooped by Lauren Scime from Just Story It! Biz Storytelling
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Storytelling and Content Strategy

Storytelling and Content Strategy | Cross-Platform Storytelling | Scoop.it
How to use two basic plots to define your business’ content strategy, while keeping the customer as the hero of the story.

 

I love this article! It puts anyone's content strategy into a fabulous storytelling context, and gives all of us a way to think about our websites from a narrative perspective.

 

The ideas here are very helpful and fun to play with. The author, Kat French, did a good job.

 

Using The Quest story format, you can easily share your customers stories.

 

Using The Boy Meets Girl format, you can evaluate your website and tell/share your biz stories much better.

 

The other blog post links at the end of the article look worthy of exploration also.

 

So go enjoy this delightful -- and helpful -- piece!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Mobile Gaming 2012 Jumps 50% --NPD Market Research

Mobile Gaming 2012 Jumps 50% --NPD Market Research | Cross-Platform Storytelling | Scoop.it
Mobile gaming is constantly exploding as a new industry report showed that close to 50 per cent of gamers have opted to explore gaming apps exclusively deployed on the millions of mobile devices out there.
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