This is a week long clinic and public day seminar for eight top Australian Feature film creative & digital teams mentored by the best ‘audience, media business and story centric’ brains in the world. Looking at the multi platform experiences, transmedia/arg extensions, social media story and digital campaigns created by the mentors demonstrates the amazing depth of experience – these include King Kong, Game of Thrones, Bourne, Terminator, Magnolia, Titanic, Pandemic, Salt, True Blood, Gangs of New York, Pirates of the Caribbean, Lost and many more extensions across TV, games, print and advertising.
"Welcome! We launch today & we look forward to connecting with you!
The TMC Resource Kit was conceived, designed & developed by Dr. Siobhan O'Flynn & Anthea Foyer. It is a living website that will evolve as we add new case studies & resources over the coming year to build an extensive set of diverse case studies modeling unique and successful strategies in the digital sphere."
A systematic and useful collection of case studies of transmedia projects, some of which documentaries.
Credible stories are rooted in data, and your opinions add perspective. Develop more credible stories with these 6 steps for data-driven brand storytelling.
Got data? Need a story?
Got a story? Need data?
Then these 6 steps will help shape your data into a story -- or bring data into your story.
Marrying data and storytelling to make your point is sometimes tricky to do. What I really like about this post is that its first tip is all about figuring out what question(s) are top most in the minds of your audience -- because that is the first step in figuring out how to take your data and shape it into a story OR determine which data you need to help your story along.
The other 5 points are also really good: where to find data if you need it, how to vet and filter the data, choosing how to share the data visually, how to weave the story and data together, and then most importantly -- receiving feedback before you publicly share it.
Go read this article. I think you will find it very helpful!
Many thanks to Giuseppe Mauriello for sending me this article to review :)
What are the things most asked by decision-makers, financiers and executives when they meet the creators of a potential project to be financed?
Here is a list of the 10 most frequently asked questions made during the just concluded The Pixel Market.
In this article we will find other items to add to the debate started by the reflections of Sandra Gaudenzi, enhanced by that of Annabel Roux (http://bit.ly/RiNhDu).
The search for potential funding partners for the majority of crossmedia project often ends up affecting the structure of the project to the point that the structure is interdependent with the schemes and mechanisms of pure marketing of big brands.
Mobile gaming is constantly exploding as a new industry report showed that close to 50 per cent of gamers have opted to explore gaming apps exclusively deployed on the millions of mobile devices out there.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.