"The question was posted on Quora, inviting a wealth of answers. Here's mine (invited to vote up if you think it's worth being more visible): The simple answer is - it won't, since it has no reason to. The only change required is having more outstanding storytellers than there are right now."
"This session (...) looked at the relationship between technology and storytelling, it’s function within the creation of non-linear narratives and the continued role of “old” storytelling telling methods." I-Docs
"Each technological change in filmmaking has influenced the way stories are crafted. Adapting to these new technologies has repeatedly been presented as a revolutionary new way of storytelling. The first films shot with handheld cameras allowed unprecedented access to events, and later, digital cameras made it cheaper to produce films. Now, with opportunities offered by new media, stories can be told in a non-linear fashion through different platforms, or made interactive. Do these new technologies truly revolutionize the way we document the world, or do they merely change the relationship between the maker and the viewer? Do the old methods of storytelling still apply to interactive or non-linear documentaries?
Caspar Sonnen Mandy Rose Alexandre Brachet William Uricchio
[from DocHouse & the Frontline Club Vimeo Channel]
"Less of an ‘artifact’ (in the sense that films tend to be once completed and shown) than an ongoing forum for documentation, reflection and exchange, projects like Sandy and Hollow point to a new and largely unexplored dimension of the ‘new’ documentary to which we need to attend. Their civic character holds great potential, providing ways for communities to share knowledge and experience, and offering citizens incentives for sustained participation.
(...) the interactive character of these documentaries, their requirement that the user ‘wander’ or ‘play’, adds a distinctive opportunity to engage by making participants co-constructors of the text itself, rather than ‘mere’ readers. The user’s interests presumably direct the process of negotiation through the documentary environment. "
The potential creep factor of Google Glass is something that the search giant has to mitigate as best it can if it wants that kooky head-worn display to become a mass-market sensation (and even that may not be enough), but a recent announcement...
An(other) example of how you can create documentaries in a participatory manner
(...) Brain Power has a remix aesthetic, heavy on archive, stills and animation. It includes sequences drawn in through crowd-sourcing; gathered, for example, by asking how people in different places imagine the brain.
p.s.: for those who want to read, an interesting digression regarding the point of view of Brian Newman is that of "Etsy short docs" (http://bit.ly/TEJ8KK)
"I’ve long maintained that phenomena like “social media” are behaviors, more so than channels or applications or types of media inventory, what have you. There are extrinsic factors at play like market movements, various forms of scarcity, supply and demand levers, etc. and there are intrinsic factors like human emotion that are rarely, if ever, discussed when it comes to making investments in these types of ventures."
My colleague and fellow curator Jan L. Gordon originally shared this post and I thought it would be great to include here also.
Why? Because effective storytelling is about conveying emotions. Yet when we share our biz stories, what emotions should we be focusing on? It is easy to default to hope. Or confidence.
What I like about this chart and post is that it addresses the common emotions people experience as they interact and share online -- both positive and negative.
It seems logical to me that in knowing this information, we should be paying attention to whether the emotions we are conveying in our biz stories online are connecting with the emotional experiences of people. This chart can help us figure it out.
Now, I wouldn't want to be limited to slavishly sticking to this chart. But it is a good place to begin!
As the author, Gunther Sonnenfeld says, "I believe that any great technology venture (any great company, really) must provide doors to perception and discovery that look well beyond transactional or even relationship benefits to some degree." Yeah! Treating business storytelling as purely transactional or relational is only the first rung of effectiveness.
And don't forget to read the comments at the end of the post. They are chock full of great insights and discussion about online storytelling, branding, and emotion.
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