Cross-Platform Storytelling

Stories can create change, both in ourselves and in our organizations. In this guest post, Matt Ragland shares five elements of powerful stories.

Via José Carlos

Erik Wecks: "A few years ago, the word “transmedia” became a hot topic among entertainment circles. We are already seeing the results with much more on the way in the next couple of years."

Via The Digital Rocking Chair, Binary Racoon

Credible stories are rooted in data, and your opinions add perspective. Develop more credible stories with these 6 steps for data-driven brand storytelling.

 

Got data? Need a story?

Got a story? Need data?

Then these 6 steps will help shape your data into a story -- or bring data into your story.

 

Marrying data and storytelling to make your point is sometimes tricky to do. What I really like about this post is that its first tip is all about figuring out what question(s) are top most in the minds of your audience -- because that is the first step in figuring out how to take your data and shape it into a story OR determine which data you need to help your story along.

 

The other 5 points are also really good: where to find data if you need it, how to vet and filter the data, choosing how to share the data visually, how to weave the story and data together, and then most importantly -- receiving feedback before you publicly share it.

 

Go read this article. I think you will find it very helpful!

 

Many thanks to Giuseppe Mauriello for sending me this article to review :)

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;

Via Karen Dietz

An easy way to create infographics and posters with ready-made visual themes - vhemes.

 

Wow -- I see several templates I'm going to use today for my work with clients. What fun! This platform looks easy to use and I hope it is. Talk about some great visual storytelling!

 

In the meantime, I hope you find some templates you can use. Enjoy playing!

 

Thanks to fellow curator Baiba Svenca for finding this and sharing!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;

Via Baiba Svenca, Karen Dietz

"I’ve long maintained that phenomena like “social media” are behaviors, more so than channels or applications or types of media inventory, what have you. There are extrinsic factors at play like market movements, various forms of scarcity, supply and demand levers, etc. and there are intrinsic factors like human emotion that are rarely, if ever, discussed when it comes to making investments in these types of ventures."

 

My colleague and fellow curator Jan L. Gordon originally shared this post and I thought it would be great to include here also.

 

Why? Because effective storytelling is about conveying emotions. Yet when we share our biz stories, what emotions should we be focusing on? It is easy to default to hope. Or confidence. 

 

What I like about this chart and post is that it addresses the common emotions people experience as they interact and share online -- both positive and negative.

 

It seems logical to me that in knowing this information, we should be paying attention to whether the emotions we are conveying in our biz stories online are connecting with the emotional experiences of people. This chart can help us figure it out.

 

Now, I wouldn't want to be limited to slavishly sticking to this chart. But it is a good place to begin!

 

As the author, Gunther Sonnenfeld says, "I believe that any great technology venture (any great company, really) must provide doors to perception and discovery that look well beyond transactional or even relationship benefits to some degree." Yeah! Treating business storytelling as purely transactional or relational is only the first rung of effectiveness.

 

And don't forget to read the comments at the end of the post. They are chock full of great insights and discussion about online storytelling, branding, and emotion.

 

Thank you Jan for finding this gem! @janlgordon

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;

Via Ana Cristina Pratas, Jack Patterson, Dennis T OConnor, Gust MEES, Gianfranco D'Aversa, Louise Robinson-Lay, Rosário Durão, Fred Zimny, janlgordon, Karen Dietz

‘The Numinous Place’ is the world’s first truly multidimensional work of fiction – technology and creativity merge harmoniously to create a uniquely experiential new medium" ...

Via The Digital Rocking Chair, Binary Racoon

Power to the Pixel was held in London for the 6th year in a row, showing the world of media production that transmedia is more than a trend: it is ...

Via Simon Staffans, @FernandoCarrion

This is a week long clinic and public day seminar for eight top Australian Feature film creative & digital teams mentored by the best ‘audience, media business and story centric’ brains in the world. Looking at the multi platform experiences, transmedia/arg extensions, social media story and digital campaigns created by the mentors demonstrates the amazing depth of experience – these include King Kong, Game of Thrones, Bourne, Terminator, Magnolia, Titanic, Pandemic, Salt, True Blood, Gangs of New York, Pirates of the Caribbean, Lost and many more extensions across TV, games, print and advertising.

Via Gary Hayes, @FernandoCarrion