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Geht es nur ums Geld? Was eine gute Familienpolitik ausmacht | INSM Blog

Geht es nur ums Geld? Was eine gute Familienpolitik ausmacht | INSM Blog | Cross Media Publishing | Scoop.it
Das INSM-Blog: stets aktuelle Themen zur Wirtschaft
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Augmented reality app makes Japanese newspaper more engaging for kids

Augmented reality app makes Japanese newspaper more engaging for kids | Cross Media Publishing | Scoop.it
The AR News app enables kids to use their smartphones to reveal more kid-friendly versions of articles in the Tokyo Shimbun.

Via cynthia jabar
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cynthia jabar's curator insight, February 9, 2013 5:26 PM

Interesting way to get kids involved with digital citizenship.

Jeni Mawter's curator insight, February 11, 2013 8:34 PM
I Like cynthia jabar's insight:

Interesting way to get kids involved with digital citizenship.

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MAM systems offer broadcasters lucrative opportunities | Digital ...

MAM systems offer broadcasters lucrative opportunities | Digital ... | Cross Media Publishing | Scoop.it
The role of digital asset management systems in broadcast organizations has been a hot topic in recent years, and an increasing number of these systems are being implemented. A primary driver for this trend has been the ...
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The Facebook Phone & The Triumph Of Native Apps Over HTML5

The Facebook Phone & The Triumph Of Native Apps Over HTML5 | Cross Media Publishing | Scoop.it
Facebook phone - and a new international survey - confirm once again that native apps trump the Mobile Web.

Via Aquafadas
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3 different user types mean single content, multiple products

3 different user types mean single content, multiple products | Cross Media Publishing | Scoop.it
Unlike in years past, news publishers today must create content that can function on many platforms to reach a variety of target audiences.
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The Age of Multi-Screen Information Consumption: A Visual Analysis and Report from Google

The Age of Multi-Screen Information Consumption: A Visual Analysis and Report from Google | Cross Media Publishing | Scoop.it

Robin Good: If you are interested i understanding how most people utilize and move between the use of their smartphone or tablet, to their desktops or TV screens and viceversa, this elegantly illustrated feature by Google, will definitely provide you with some new insight and some relevant data.


"Today 90% of our media consumption occurs in front of a screen. As consumers balance their time between smartphones, tablets, PCs and Televisions, they are learning to use these devices together to achieve their goals."


"...some insights from our latest research:


-> 90% of consumers begin a task on one device and then complete it on another device.


-> Smartphones are by far the most common starting point for this sequential activity.


-> TV no longer commands our full attention.


-> TV strategy should be closely aligned and integrated with the marketing strategies for digital devices.


In essence: "While consumers are using more than one device simultaneously, content viewed on one device can trigger specific behavior on the other.

Businesses should therefore not limit their conversion goals and calls to action to only the device where they were initially displayed.
"



Recommended. Both for the info as well as for its presentation and design approach. 9/10




Presentation Study - Report: http://www.thinkwithgoogle.com/insights/library/studies/the-new-multi-screen-world-study/


Infographic: http://www.thinkwithgoogle.com/insights/library/infographics/multi-screen-world-infographic/


Interactive PDF: http://services.google.com/fh/files/misc/multiscreenworld_final.pdf


Highly recommended: http://www.thinkwithgoogle.com/insights/featured/new-multi-screen-world-insight/


(Found via Alessio Carciofi)




Via Robin Good
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Joan Stewart's curator insight, December 26, 2012 7:35 AM

Joan Stewart: Nice scoop from Robin Good, Google is adding new app designs on an ongoing basis, easy diagram to follow what is happening with TV and Mobile mainly, they appear to be the focus.