INTERVIEW | Guillermo Del Toro, Part I: Videogames, Transmedia and Here's His E-mail - Guillermo Del Toro's name adorns posters for the horror remake 'Don't Be Afraid of the Dark,' which opens this week, but the director has a lot more on his mind...
Enter the "transmedia" movement. A cinema/digital media hybrid anchored in filmmaking, this new brand of storytelling is defined by works that combine the typical moviegoing experience with more interactive elements, enabled by new media tools. There's no standard formula for making a transmedia work—the field is too young to have ossified in form yet—so the new medium is being produced in varying iterations. The first transmedia experience this journalist had was truly poignant. At the beginning of Chris Milk's music video for Arcade Fire's "The Wilderness Downtown," the user is prompted to enter the address of the home in which they grew up. The video then begins. Featuring a young boy running shown from various angles (in simultaneously open windows, thanks to the capabilities of HTML5, a new kind of Internet coding language), the video begins
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