A Brief Intro to Navigating the Chinese Social Media Landscape | Social Media Today | Cross-Cultural | Interculturel | Scoop.it

"Not enough has been shared about Chinese social media channels and even then, some are misleading and I personally find not quite helpful in terms of helping big corporations understand the game and what the marketing potential and critical mass of the Chinese can do for their products.

 

At the World Social Media Forum in Sep 2011 held in Singapore, there was little mention about weibo 微博, Sina’s microblogging platform (www.weibo.com) that has huge marketing potential. One of the world’s largest markets still remains exclusive and somewhat mysterious largely because of the language and cultural barriers.

 

We all know doing business in China is about relationships, or guanxi 关系, so entering the market with the right foot requires time, commitment and knowing the right friendly local folks who will help you out."