Cross-Cultural | Interculturel
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Cross-Cultural | Interculturel
Intercultural Topics & Trends in Communications, Business & Advertising
Curated by Jim Kordoba
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Wendi Adair on Cross-cultural Negotiation - Building a New Cultural Metaphor [14min Video]

Currently an Associate Professor of Organizational Psychology at the University of Waterloo, Dr. Adair's research focuses on cross-cultural communication, negotiation, and teamwork.

Some of her more famous work includes an investigation into the universality of negotiation theory, which has been largely developed in the West, to define the cultural norms and general context for negotiation strategies, sequences, and stages to be successful with multiple national cultures.

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Cross-Cultural Advertising. A talk by Patrick Fong. [65min]

"The advertising industry legend Patrick Fong in Hong Kong PolyU Design's Speakers Series. Patrick Fong specializes in making ethnic advertising economically viable by developing pioneering cross-cultural advertising concepts. 

While in Canada he pioneered multicultural advertising and watched as his innovations spread to greatly influence the US and rest of the world."

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Jim Kordoba's comment, January 25, 2012 7:29 PM
Thank you for sharing ! Have a great intercultural day ! :)