Cross-Cultural | Interculturel
4.0K views | +0 today
Cross-Cultural | Interculturel
Intercultural Topics & Trends in Communications, Business & Advertising
Curated by Jim Kordoba
Your new post is loading...
Your new post is loading...
Scooped by Jim Kordoba
Scoop.it!

A Brief Intro to Navigating the Chinese Social Media Landscape | Social Media Today

A Brief Intro to Navigating the Chinese Social Media Landscape | Social Media Today | Cross-Cultural | Interculturel | Scoop.it

"Not enough has been shared about Chinese social media channels and even then, some are misleading and I personally find not quite helpful in terms of helping big corporations understand the game and what the marketing potential and critical mass of the Chinese can do for their products.

 

At the World Social Media Forum in Sep 2011 held in Singapore, there was little mention about weibo 微博, Sina’s microblogging platform (www.weibo.com) that has huge marketing potential. One of the world’s largest markets still remains exclusive and somewhat mysterious largely because of the language and cultural barriers.

 

We all know doing business in China is about relationships, or guanxi 关系, so entering the market with the right foot requires time, commitment and knowing the right friendly local folks who will help you out." 

more...
No comment yet.
Scooped by Jim Kordoba
Scoop.it!

Wendi Adair on Cross-cultural Negotiation - Building a New Cultural Metaphor [14min Video]

Currently an Associate Professor of Organizational Psychology at the University of Waterloo, Dr. Adair's research focuses on cross-cultural communication, negotiation, and teamwork.

Some of her more famous work includes an investigation into the universality of negotiation theory, which has been largely developed in the West, to define the cultural norms and general context for negotiation strategies, sequences, and stages to be successful with multiple national cultures.

more...
No comment yet.
Scooped by Jim Kordoba
Scoop.it!

New Sounds - Cross-Cultural Music [Audio]

New Sounds - Cross-Cultural Music [Audio] | Cross-Cultural | Interculturel | Scoop.it
Listen to this New Sounds for some cross-cultural music, including a brand-new collaboration between violinist Joshua Bell and Anoushka Shankar called "Variant Moods."  We'll also dig into the WNYC Archives for a work from 1967 concert at the U.N.,...
more...
No comment yet.