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How a Small Business Can Use Big Data

How a Small Business Can Use Big Data | Legal Marketing | Scoop.it
The term 'big data' covers a lot of ground. But small business can tap into the power of big data to improve the customer experience and boost bottom lines.
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Direct mail can lead to strong ROI, expert says - Experian QAS Data Quality News (UK)

Direct mail can lead to strong ROI, expert says - Experian QAS Data Quality News (UK) | Legal Marketing | Scoop.it
Experian QAS Data Quality News (UK)
Direct mail can lead to strong ROI, expert says
Experian QAS Data Quality News (UK)
Despite the invention of numerous online marketing methods, direct mail can generate strong ROI for businesses.
David A Moore's insight:

Make sure your direct mail piece has a compelling call to action.  Poor response rates are due primarily to a poor list and porr CTA.

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PrinterBees What Is EDDM – Every Door Direct Mail | PrinterBees

PrinterBees What Is EDDM – Every Door Direct Mail | PrinterBees | Legal Marketing | Scoop.it
Get the free guide...What Is EDDM – Every Door Direct Mail | [DOWNLOAD] http://t.co/WmuSGI2D
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How to Generate Leads With Video Marketing | Social Media Examiner

How to Generate Leads With Video Marketing | Social Media Examiner | Legal Marketing | Scoop.it
Social media list building: how to use a short, shareable social video at the center of a strategic “mini-campaign” to drive opt-ins and grow your list.
David A Moore's insight:

2013 is the year of video.  Great points made to help outline the keys to an awesome video.

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Direct Mail Helps All Of Your Other Marketing Efforts

Direct Mail Helps All Of Your Other Marketing Efforts | Legal Marketing | Scoop.it
We've often discussed how Direct Mail is a great way to reach your target audience.  It can be personalized, it can standout in the clutter of digital messages and over 80 percent of people read or...
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