“ From OTAs to Tripadvisor, the rise of mobile and the growing importance of social media, the hospitality sector is facing huge digital disruption. So how will emerging trends shape hotel marketing? And how can hotels best target customers as they move through what Google has identified as the Five Stages of Travel: dreaming, planning, booking, experiencing and sharing?”
“Information graphics, visual representations of data known as infographics, keep the web going these days. Web users, with their diminishing attention spans, are inexorably drawn to these shiny, brightly coloured messages with small, relevant, clearly-displayed nuggets of information. They're straight to the point, usually factually interesting and often give you a wake-up call as to…”
Via Louise Robinson-Lay, TechinBiz
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