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The Current State of Social CRM [Infographic]

The Current State of Social CRM [Infographic] | About CRM and Social CRM | Scoop.it
Just as companies are getting more comfortable with social media, they are still learning how to capture and take advantage of all the information they're gleaning from their fans and followers..
markobauman's insight:

Dobra infografika na temo social CRM. V lanskem letu so podjetja v okviru social CRM zapravila 8% vse sredstev namenjenih za CRM.

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About CRM and Social CRM
About CRM and Social CRM
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How The New Base CRM Mobile Apps Expose Market Leader Weaknesses | TechCrunch

How The New Base CRM Mobile Apps Expose Market Leader Weaknesses | TechCrunch | About CRM and Social CRM | Scoop.it
Ubiquity and intelligence are the two maxims of the post-PC world that Base places most importance on in its mobile CRM service.

It makes sense.
markobauman's insight:

Res, da je pol leta star članek, vendar v resnici se obrača v to smer.

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The Current State of Social CRM [Infographic]

The Current State of Social CRM [Infographic] | About CRM and Social CRM | Scoop.it
Just as companies are getting more comfortable with social media, they are still learning how to capture and take advantage of all the information they're gleaning from their fans and followers..
markobauman's insight:

Dobra infografika na temo social CRM. V lanskem letu so podjetja v okviru social CRM zapravila 8% vse sredstev namenjenih za CRM.

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What Salesforce.com Won't Tell You - Forbes

What Salesforce.com Won't Tell You - Forbes | About CRM and Social CRM | Scoop.it
Sound familiar? It should. I hear these complaints all the time – both from clients and non-clients. Their complaints about their CRM (that’s Customer Relationship Management) systems are not only untrue, but misleading.
markobauman's insight:

Tudi sam na slovenskem in hrvaškem trgu opažam, da velikokrat ni težava v CRM sistemu pač pa v kulturi podjetja, angažiranosti in organiziranosti ter samem postopku uvedbe. Dober članek.

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Only 16 Percent of Average Marketers Are Using a Social CRM System

Only 16 Percent of Average Marketers Are Using a Social CRM System | About CRM and Social CRM | Scoop.it
markobauman's insight:

16% marketing managerjev pri svojem delu uporablja orodja za social CRM. Zanimiva infografika. 

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How to Get Started with Social CRM

How to Get Started with Social CRM | About CRM and Social CRM | Scoop.it

There’s a lot of talk about social CRM these days, but precious little action. This is at least partly, if not wholly, due to a misunderstanding of what social CRM is.

 

First, social CRM can’t be implemented within an organization simply by adding a particular tool or technology. That’s because we’re not in the midst of a profound change to the rules of business, but a communications revolution. No longer constrained to the phone or email, customers and prospects are finding new ways to voice their concerns, questions and feedback on social channels like Facebook, Twitter and LinkedIn – to name a few.

 

Social CRM, then, is not about dumping the traditional means of interaction between a company and it’s customers, but incorporating these social preferences into the mix. In other words, it’s about reproducing, as closely possible, the way humans interact.

 

So how to get started? Well, it’s not just about tools. It’s also about culture. And there are several questions to ask and steps to consider.

 

Here are a few to help wrap your head around social CRM.

markobauman's insight:

Kaj je social CRM in kako pričeti izkoriščati ta potencial v svojo korist.

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The Top CRM Trends For 2013 | Forrester Blogs

The Top CRM Trends For 2013 | Forrester Blogs | About CRM and Social CRM | Scoop.it
markobauman's insight:

Top 13 CRM trendov za leto 2013!

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CRM Best Practices for Small Businesses

CRM Best Practices for Small Businesses | About CRM and Social CRM | Scoop.it
The Contact Center Solutions Global Online Community, Sponsored by Interactive
Intelligence, is designed to serve as the industry's premier resource
for information and research on Contact Center Solutions technology and deployment strategies.
markobauman's insight:

Najboljše praksa za mala podjetja...Go mobile, scrub your data, get everyone to use it, help desk, 

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9 social media predictions & business recommendations for 2013 | Socialmedia.biz

9 social media predictions & business recommendations for 2013 | Socialmedia.biz | About CRM and Social CRM | Scoop.it
The social media landscape has undergone enormous changes in recent years.
markobauman's insight:

9 social media napovedi in priporočil za 2013. Zanimivo, da bi naj Twitter izgubljal na popularnosti. Social in Mobile trenda se bosta glavna tudi v 2013, povsem jasno. Veliko je govora tudi o big data in o geolocation.

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10 Ways B2B Salespeople Should Be Leveraging Social CRM

10 Ways B2B Salespeople Should Be Leveraging Social CRM | About CRM and Social CRM | Scoop.it
Buffer I have been a CRM user since the late 80’s having started with a DOS based product called TeleMagic. Back then they were called Contact Managers so let’s call them CM’s for short. I’m really...
markobauman's insight:

Craig Jamieson predstavlja načine, ki pomajo prodajnikom izkoristiti Social CRM.

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Traditional CRM vs Social CRM [Infographic]

Traditional CRM vs Social CRM [Infographic] | About CRM and Social CRM | Scoop.it

What’s the difference between traditional CRM and social CRM? This is often the first question in the long and tricky process of “socialization” that many large organisations are currently experiencing.


Having listened to experts from American Airlines, IBM, VistaPrint, Peugeot, Everything Everywhere, British Gas, Expedia, Spotify and many more brands explaining their approaches to social CRM at recent Our Social Times conferences – I think we’ve got a pretty clear vision of how organisations should approach social customer engagement and the management, tools and processes they need to set in place around it.


With this in mind, we thought we’d publish an infographic to set out the key points of differentiation between traditional and social CRM. We hope it’s useful.

markobauman's insight:

Odlična infografika, ki prikazuje razliko med CRM in social CRM.

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maurage christophe's curator insight, January 18, 2013 11:58 AM

Social CRM

Christian Burris's curator insight, May 4, 10:53 AM

Great Infographic on CRM's.  I actually use both a traditional CRM and a Social CRM.