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Comment Google traite-t-il le droit à l'oubli ?

Comment Google traite-t-il le droit à l'oubli ? | CRM marketing | Scoop.it
Le 13 mai dernier, la Cour de justice européenne rendait indiscutable le 'droit à l'oubli' pour les ressortissants de l'Union. Comment Google, directement concerné, gère-t-il les demandes de modification de data ? Premiers résultats avec l'étude du cabinet-conseil Reputation VIP
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Getting to know you - The Economist

Getting to know you - The Economist | CRM marketing | Scoop.it
Getting to know you
The Economist
“This is an information war,” says Omar Tawakol, the boss of BlueKai, a data broker, which tracks users online and sells that intelligence to companies.
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Improve your Digital Analytics Skills with Google's ... - Analytics Blog

Improve your Digital Analytics Skills with Google's ... - Analytics Blog | CRM marketing | Scoop.it
While the rapid pace of innovation in the field of digital measurement certainly keeps our work interesting, it can also make it tough to keep up with the core skills and concepts you need to be successful as a digital marketer or ...
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Twitter Announces “Tailored Audiences” For Ad Retargeting | TechCrunch | #TheMarketingAutomationAlert

Twitter Announces “Tailored Audiences” For Ad Retargeting | TechCrunch | #TheMarketingAutomationAlert | CRM marketing | Scoop.it

Basic/ Condensed...

 

Back in June, Twitter said that it was launching an experimental retargeting program. Now the company says it’s available globally. For now, the idea is for businesses to target ads on Twitter at users who have also visited their websites.

 

Twitter’s blog post also includes some statistics about campaigns with early advertisers. For example, marketing software company HubSpot says it saw a 45 percent improvement in engagement over their historical averages.

 

Twitter says advertisers should work with one of a number of partners, who include Adara, AdRoll, BlueKai, Chango, DataXu, Dstillery, Lotame, Quantcast, ValueClick, and [x+1].

 

__________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


Via marketingIO
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marketingIO's curator insight, December 5, 2013 9:54 PM

Clearly it's a channel play for Twitter, working with partners who have a significant digital marketing presence. Over time, they'll bring this in-house for mid-size businesses.

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Getting to know you - The Economist

Getting to know you - The Economist | CRM marketing | Scoop.it
Getting to know you
The Economist
“This is an information war,” says Omar Tawakol, the boss of BlueKai, a data broker, which tracks users online and sells that intelligence to companies.
more...
No comment yet.