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Rescooped by eric stevens from Ecommerce, réseaux sociaux, Social CRM, relation client, webmarketing ..
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Mercedes inaugure la vente directe sur réseaux sociaux

Mercedes inaugure la vente directe sur réseaux sociaux | CRM Marketing and Innovation | Scoop.it
L'Usine Digitale :
Et si les voitures se vendaient bientôt sur les réseaux sociaux ? Cette hypothèse n'est pas aussi farfelue qu'on pourrait le...

Via Laurent Bogros Le Clézio
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Laurence's curator insight, February 2, 2013 10:47 AM

Et si demain vous achetiez une Mercedes via Twitter...

CRM Marketing and Innovation
Fuzzy Front End in Relational Systems Applied to CRM, Sustainability and Education
Curated by eric stevens
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Our Modern Marketing Manifesto: will you sign?

Our Modern Marketing Manifesto: will you sign? | CRM Marketing and Innovation | Scoop.it
We recently published the draft of our Modern Marketing Manifesto to get the feedback of the industry and explain why we felt it was needed.
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Rescooped by eric stevens from Ecommerce, réseaux sociaux, Social CRM, relation client, webmarketing ..
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e-Commerce: Le QR Code a un bel avenir devant lui ... malgré les critiques

e-Commerce: Le QR Code a un bel avenir devant lui ... malgré les critiques | CRM Marketing and Innovation | Scoop.it
La bataille du QR code fait rage Après Ubleam qui nous prédisait que le QR code, en substance, ne marcherait jamais, la parole est à la défense … Voici don

Via Laurent Bogros Le Clézio
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FidelPass's curator insight, May 19, 11:22 AM

Le QR code, un outil marketing puissant!

Rescooped by eric stevens from Omnicanal - SDucroux - FBS Tours
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[Retail] ChicTypes, un modèle de distribution atypique qui fait le bonheur des hommes - Maddyness

[Retail] ChicTypes, un modèle de distribution atypique qui fait le bonheur des hommes - Maddyness | CRM Marketing and Innovation | Scoop.it
Dans le monde du e-commerce, ChicTypes présente un modèle de distribution assez particulier. Entretien avec Antoine Régis, qui revient pour Maddyness sur le genèse du modèle et les rouages de celui-ci.

Via Sylvie Ducroux
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Il obtient le remboursement de sa Porsche grâce à YouTube

Il obtient le remboursement de sa Porsche grâce à YouTube | CRM Marketing and Innovation | Scoop.it
“ Un client mécontent fait plier Porsche USA et obtient le remboursement de sa voiture neuve après plusieurs mois de pannes à répétition.”
Via NICOLAS GUILLON
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Rescooped by eric stevens from Social medias & Digital Marketing
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Google Plus : pourquoi l'intégrer à votre stratégie Social Media ?

Google Plus : pourquoi l'intégrer à votre stratégie Social Media ? | CRM Marketing and Innovation | Scoop.it
Découvrez comment Google Plus peut contribuer à la réussite de votre stratégie de communication.
Via Ozil Conseil, Adonis Piquenot
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Rescooped by eric stevens from Hospitality Digital Marketing & Beyond
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Google Adds New Features To The Keyword Planner Tool

Google Adds New Features To The Keyword Planner Tool | CRM Marketing and Innovation | Scoop.it
“ Google has added nine new features to the Google Keyword Planner Tool today. Here are the new features in the Keyword Planner tool that you should be able to play with yourself today. The images and descriptions are from Kim Clinkunbroomer’s blog. (1) Nice graphical visualizations and estimates for geographics that breaks out locations with […]”
Via Alexandre Guapyassu
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Alexandre Guapyassu's curator insight, April 24, 3:30 PM

Nice cool geo target features on Google Keyword Planner!

Rescooped by eric stevens from Digital Marketing Cyril Bladier
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RONCHON – Les posts Facebook positifs sont contagieux - Le Monde

RONCHON – Les posts Facebook positifs sont contagieux - Le Monde | CRM Marketing and Innovation | Scoop.it
“RONCHON – Les posts Facebook positifs sont contagieuxLe MondeLa prochaine fois que vous vous sentez obligé de partager votre misère sur Facebook, ayez une pensée pour vos amis.”
Via Cyril Bladier
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Rescooped by eric stevens from Réseaux sociaux - S. Ducroux - FBS Tours
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Les réseaux sociaux nous apprennent à copier, pas à apprendre | Slate

Les réseaux sociaux nous apprennent à copier, pas à apprendre | Slate | CRM Marketing and Innovation | Scoop.it
“ Les réseaux sociaux peuvent nous aider à être mieux informés, mais ils peuvent aussi nous rendre plus moutonniers. Telle est la conclusion d’une étude récemment publiée par quatre chercheurs, Iyad Rahwad, Dmytro Krasnoshtan, Azim Shariff et Jean-François Bonnefon, de l'université de ...”
Via Sylvie Ducroux
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Rescooped by eric stevens from MOOC Francophone
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LinkedIn : le 14 avril, l'onglet produits et services disparaitra, avez-vous préparé votre page d'entreprise?

LinkedIn : le 14 avril, l'onglet produits et services disparaitra, avez-vous préparé votre page d'entreprise? | CRM Marketing and Innovation | Scoop.it
“Le 14 avril prochain, l'onglet produits et services que nous retrouvons sur les pages d'entreprise LinkedIn disparaîtra. Ce sont les pages Vitrine (Showcase) qui prendront le relais. Cette modifica...”
Via Vincent Datin
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Report: 44% of Twitter Accounts Have Never Sent a Tweet - Digits - WSJ

Report: 44% of Twitter Accounts Have Never Sent a Tweet  - Digits - WSJ | CRM Marketing and Innovation | Scoop.it
Twitter is having no trouble signing up users. But some new research provides an update on the size of an ongoing problem: getting people to tweet.
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Rescooped by eric stevens from Social Foraging
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What Facebook Knows About You From One WhatsApp Convo

What Facebook Knows About You From One WhatsApp Convo | CRM Marketing and Innovation | Scoop.it

Finally, there’s a dashboard that confirms your wildest suspicions: WhatsApp knows your name, your location, your interests, and even your political leaning. They can know things about you that you may not, like they if certain people respect your opinion (or don’t for that matter) and what preoccupies your thoughts–whether it’s sex, food, shopping or something a bit more kinky.

 

WhatsApp has become an omniscient gatekeeper, holding data about you, the personal information you write and receive, and can open the floodgates to the world at their own free will. About a month ago it would have been just 450 million people using WhatsApp, but since Facebook acquired it for a whopping $19 billion, WhatsApp could merge its data with the social media titan very soon—putting your most intimate details at the mercy of the world’s biggest social media platform with 1.3 billion users and counting.

 

Considering Facebook has over 2 billion connections between local businesses and people, it seems safe to point a finger at advertising as the long-term, overarching objective for acquiring WhatsApp. Plus, the billion-user club may just get a new member: WhatsApp gains millions of users every day, and Mark Zuckerberg himself predicts that number will reach 1 billion in 2015-—allowing Facebook to capitalize on being the global leader in data-driven messaging. If that’s not a jackpot for Facebook, what is?

 


Via Ashish Umre
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The Ideal Length for All Online Content

The Ideal Length for All Online Content | CRM Marketing and Innovation | Scoop.it
“ Learn the ideal length of Facebook posts, tweets, blog posts, Google+ headlines, title tags, paragraphs, and so much more.”
Via Diane Tira
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Rescooped by eric stevens from Ecommerce, réseaux sociaux, Social CRM, relation client, webmarketing ..
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Baromètre international de la #RelationClient 2014


Via Laurent Bogros Le Clézio
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First Time Ever: Artificial Intelligence Nominated As A Board Member

First Time Ever: Artificial Intelligence Nominated As A Board Member | CRM Marketing and Innovation | Scoop.it

Some days ago Hong Kong-based Deep Knowledge Ventures appointed for the first time everArtificial Intelligence (A.I.) as an official and equal board member.

Yep! Not a joke! You´re not in Star Treck nor experiencing another sequel of Terminator or an encounter with Optimus Prime and Megatron of The Transformers. 

Although robotics and A.I. are already popular in manufacturing, finances, and the military, this marketing stunt makes you wonder, how and when A.I. will further develop and become more and more part of our lives. Scary? Exciting? Both?

In this case A.I. is a sophisticated machine learning program capable of making investment recommendations in the life science sector dubbed VITAL (Validating Investment Tool for Advancing Life Sciences). It basically uses machine learning to analyze financing trends in databases of life science companies and predict successful investments. Aging Analytics, a UK research agency providing life science market, licensed VITAL to Deep Knowledge Ventures. VITAL will report its findings to the board. In addition, it will have an own equal vote in the company´s board when making important investment decisions. The company expects that its opinion will be considered as the most relevant one. 


Via Ashish Umre
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10 logiciels de création de site web gratuit - #Arobasenet

10 logiciels de création de site web gratuit - #Arobasenet | CRM Marketing and Innovation | Scoop.it
Un logiciel de création de site web CMS est idéal pour qui veut développer son site et surtout effectuer soi-même ses propres mises à jour régulières.
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Rescooped by eric stevens from E-CRM, Emailing, Data mining
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Chiffres clés : Ouverture des e-mails, consultation sur Webmails, attentes des internautes… - Dolist.net

Chiffres clés : Ouverture des e-mails, consultation sur Webmails, attentes des internautes… - Dolist.net | CRM Marketing and Innovation | Scoop.it
“ Les dernières tendances en termes d’ouverture des e-mails en France, des attentes récurrentes chez les Français concernant le numérique, des habitudes de consultation qui varient selon les Webmails… Découvrez sans plus attendre les chiffres clés de l’e-mail marketing.”
Via Corlay-Knaff Sylvie
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Rescooped by eric stevens from Web-to-Store
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Mappy s'attaque aux 4000 commerçants de Toulouse

Mappy s'attaque aux 4000 commerçants de Toulouse | CRM Marketing and Innovation | Scoop.it
Testé à Saint-Germain en Laye, puis approuvé à Bordeaux, déployée à Dijon, en cours à Paris, cette initiative sera mise en place à Toulouse dès ce mardi 22 avril. Un travail qui durera entre 9 et 14 semaines. «Nous avons choisi de faire toutes les rues et d'entrer dans chaque magasin», explique le PDG de Mappy, Pascal Thomas. Les photographes sortiront alors un appareil photo qui, en quelques minutes, prendre un cliché à 360° de l'intérieur du magasin.
Via Nicolas Prigent
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Rescooped by eric stevens from Digital Marketing
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A Twitter Action Plan: Top Tips for Your Business [Infographic]

A Twitter Action Plan: Top Tips for Your Business [Infographic] | CRM Marketing and Innovation | Scoop.it
“ Every business needs a plan for their Twitter marketing efforts. Here are eight easy and strategic steps to maket he most of Twitter for your business.”
Via Diane Tira
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Rescooped by eric stevens from Omnicanal - SDucroux - FBS Tours
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iBeacon : Et si l’Internet des Objets favorisait le renouveau du retail ?

iBeacon : Et si l’Internet des Objets favorisait le renouveau du retail ? | CRM Marketing and Innovation | Scoop.it
“ A l’heure du tout connecté, l’industrie du retail semble vivre l’une de ses plus importantes révolutions. Le parcours utilisateur se voit bouleversé par nos usages enrichis de nos smartphones… Mais alors comment profiter et tirer parti de ces nouvelles pratiques. Réponse dans cet art”
Via Nicolas Prigent, Sylvie Ducroux
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Rescooped by eric stevens from MOOC Francophone
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Comment l’hyper-communication accentue la division sociale ?

Comment l’hyper-communication accentue la division sociale ? | CRM Marketing and Innovation | Scoop.it
L’utopie selon laquelle plus on communique, plus on apaise les conflits, a vécu. En réalité, on observe précisément le contraire actuellement.
Via Vincent Datin
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Rescooped by eric stevens from Web-to-Store
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Plus de drives que d'hypermarchés

Plus de drives que d'hypermarchés | CRM Marketing and Innovation | Scoop.it
Un cap vient d'être franchi : d'après Nielsen TradeDimensions, avec 2031 clicks & drives répartis sur le territoire, cette nouvelle forme de commerce dépasse le nombre d'hypermarchés (2022). Mais le CA reste très largement en faveur des hypermarchés !
Via Nicolas Prigent
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Rescooped by eric stevens from S. Ducroux - FBS Tours - LabSciences, Pédagogie et marketing en général
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Big data: are we making a big mistake? - FT.com

Big data: are we making a big mistake? - FT.com | CRM Marketing and Innovation | Scoop.it
“ Five years ago, a team of researchers from Google announced a remarkable achievement in one of the world’s top scientific journals, Nature. Without needing the results of a single medical check-up, they were nevertheless able to track the spread of”
Via Sylvie Ducroux
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The Snowden Effect | American Marketing Association

The Snowden Effect | American Marketing Association | CRM Marketing and Innovation | Scoop.it
Understanding the consumer privacy backlash
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Rescooped by eric stevens from WSI Digital Marketing Consultant
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Maersk Shows How B2B Firms Benefit From Social Media

Maersk Shows How B2B Firms Benefit From Social Media | CRM Marketing and Innovation | Scoop.it
“ By John Danenbarger, blog.SEOforSite.com Some companies might think that they have little to gain from social media. Boeing is unlikely to sell an extra jet by placing a special offer on Facebook. ...”
Via John Danenbarger
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Rescooped by eric stevens from Digital Marketing Smart Insights
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Norme AFNOR NF Z 74501 sur les avis en ligne des consommateurs

Norme AFNOR NF Z 74501 sur les avis en ligne des consommateurs | CRM Marketing and Innovation | Scoop.it
“ La nouvelle norme sur les avis en ligne des consommateurs sera publiée le 4 juillet 2013. Tour d'horizon des caractéristiques de cette norme NF Z 74501.”
Via Thierry Couteau, MDC C.Bouguereau, Romain DEFOY
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