CRM & Loyalty
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CRM & Loyalty
Comarch specializes in the design, implementation and integration of advanced IT solutions to support loyalty programs.
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Social, Local, Mobile: The SoLoMo Revolution

Social, Local, Mobile: The SoLoMo Revolution | CRM & Loyalty | Scoop.it
The rise of smartphones has paved the way for the SoLoMo revolution.

 

Today, people are increasingly using social media as a natural part of their everyday lives, especially when on the move. People are connecting to their social networks through their mobile phones, and last week Socialbakers announced that the majority of Facebook users (57%) access Facebook through mobile; a fact that convincingly underlines the mobile revolution. Besides social media platforms as Facebook, geo-localising applications are popular amongst smartphone users who check into locations or tag the location onto a photo. This geo-targeting trend adds the local dimension to the social and mobile movement.

 

Social, Local, Mobile form a convergence of sweeping trends in marketing, which is an inevitable part of our present world and the foreseeable future.

 

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5 Things That Kill CRM ROI Dead | Strategy | CRM Buyer

Back in the old days -- like around 2003 -- the rate of what was termed "CRM failure" was unacceptably high. You often heard it bandied about that 70 percent of implementations were failures.
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To Hack Health Care Costs, Employers Can Now Track How You Grocery Shop | Wired Business | Wired.com

To Hack Health Care Costs, Employers Can Now Track How You Grocery Shop | Wired Business | Wired.com | CRM & Loyalty | Scoop.it
A just-launched online service called NutriSavings will give workers coupons and cash back to encourage the purchase of more nutritious foods. In exchange, you'll have to lift the curtain a little on what you buy at the grocery store.
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Hilton, Starwood, Marriott and other hotels tighten hotel loyalty programs - Chicago Business Journal

Hilton, Starwood, Marriott and other hotels tighten hotel loyalty programs - Chicago Business Journal | CRM & Loyalty | Scoop.it
Hotels that cater to business travelers are revamping their loyalty reward programs in an effort to squeeze more money out of road warriors. So to get full use of your benefits, decide what's most important for you: free stays or in-room perks.

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MEASURING LOYALTY BEYOND SIMPLY SPEND

EXTEND LOYALTY BEYOND TRANSACTIONS TO DRIVE SERIOUS BUSINESS RESULTS!

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The 12 Keys To Successful Gamification

The 12 Keys To Successful Gamification | CRM & Loyalty | Scoop.it
By now you’ve probably heard of gamification and seen a few gamification examples of it around.
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10 Reasons why Customer Emotions are not being embraced by business

10 Reasons why Customer Emotions are not being embraced by business | CRM & Loyalty | Scoop.it
What are the things that have made you cry at the movies? Was it the scene in Titanic when Jack dies and slips away into the icy water?
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Research Infographic: The Damage Caused by Bad Customer Service

Research Infographic: The Damage Caused by Bad Customer Service | CRM & Loyalty | Scoop.it
When customers have a bad service experience, they don’t just get mad, most of the time they try to get even.
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Infographic: 10 Things Your Customers WISH You Knew About Them | Help Scout

Infographic: 10 Things Your Customers WISH You Knew About Them | Help Scout | CRM & Loyalty | Scoop.it
Gone are the days when businesses could rely on crafty salesman alone to sell their products and services: today's customer is only a click...
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The Changing Landscape of Travel Benefits

The Changing Landscape of Travel Benefits | CRM & Loyalty | Scoop.it
This article appears in the current issue of Loyalty Management magazine The Changing Landscape of Travel Benefits By Mark Robeson, SVP of Sales & Marketing, VIPdesk Many travelers view the ben...
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Ten Tips to Build Customer Loyalty | Sales & Marketing

Ten Tips to Build Customer Loyalty | Sales & Marketing | CRM & Loyalty | Scoop.it
Without repeat customers, your small business won't last long. We present 10 simple ways to delight your customers -- and keep them coming back for more.
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Customer Loyalty Brings Long-Term Sales - Customer Loyalty Programs

Customer Loyalty Brings Long-Term Sales - Customer Loyalty Programs | CRM & Loyalty | Scoop.it
The newest insights into loyalty programs reveal the best ways to engage customers.
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Retailers Guide to SoLoMo [infographic]

Retailers Guide to SoLoMo [infographic] | CRM & Loyalty | Scoop.it

Smartphone SoLoMo (social-locationaware-mobile) technology is disrupting retail by giving shoppers information and options on the go, transforming shoppers into smart shoppers.

 

One symptom of this disruption is – if course – “showrooming”; the use of physical stores as showrooms to research, view, touch and try, but then buy wherever the best value can be found (usually elsewhere, online and with the aid of a smartphone).

 

Showrooming has been getting a lot of press, but don’t mistake what’s a mere symptom for the underlying economic cause – SoLoMo technology give shoppers the two things they need to behave rationally (get the most value for the lowest cost); information and options. The result is the inevitable rationalisation of retail.

 

How will you survive in a world of rational retail?

 

Here’s a useful primer on SoLoMo technology for retailers in an easy-to-digest infographic form from Monetate.


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Listening to the Customer Pays Off at JetBlue | Loyalty360.org

Listening to the Customer Pays Off at JetBlue | Loyalty360.org | CRM & Loyalty | Scoop.it
Many brands pay lip service to the ongoing quest of “listening to the customer”, but at JetBlue Airways it’s not just another catchphrase. It’s an abiding belief that drives the company on a daily basis.
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Starbucks Expands Card, Rewards Programs Across Brands

Starbucks Expands Card, Rewards Programs Across Brands | CRM & Loyalty | Scoop.it
One of the first successful adopters of in-store mobile payments and digital rewards, Starbucks plans to launch new initiatives that will expand the company s loyalty and payment programs across channels.
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Customer loyalty in the hotel industry, traveler survey findings

Published since 1997, HOTELMARKETING.COM is the Internet hotel marketing magazine for hotel marketers, hoteliers and online travel marketers.

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7 Customer Loyalty Programs That Actually Add Value

7 Customer Loyalty Programs That Actually Add Value | CRM & Loyalty | Scoop.it
Discover applicable ideas for customer loyalty programs and learn how you can measure their success.

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Leading Retailers Use Gamification To Boost Customer Engagement And Loyalty

Leading Retailers Use Gamification To Boost Customer Engagement And Loyalty | CRM & Loyalty | Scoop.it
Games are powered by six core elements: desire, incentive, challenge, achievement/reward, feedback and mastery.
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The Game Mechanics of Customer Loyalty

The Game Mechanics of Customer Loyalty | CRM & Loyalty | Scoop.it
Here are five ways startups can develop customer loyalty, based on the some of the principles of gamification.
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Profiling the Loyal Customer

Profiling the Loyal Customer | CRM & Loyalty | Scoop.it
Your loyal customers will never cleanly fit into a singular profile checklist. Customers’ motivations for loyalty vary greatly.
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The Impact of the Internet and Social Media on Travel [INFOGRAPHIC] — Interrogating the interesting

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Airlines score lowest in customer satisfaction

Airlines score lowest in customer satisfaction | CRM & Loyalty | Scoop.it
Airlines score lowest among 47 industries evaluated by the American Customer Satisfaction Index, according to a report released by the national index Tuesday.
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