CRM Gamification
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#Customer #Experience Is More Important Than #Advertising - #Infographic

#Customer #Experience Is More Important Than #Advertising - #Infographic | CRM Gamification | Scoop.it

Via Eric_Determined / Eric Silverstein
Roberto Nocera's insight:

Infographic - the importance of Customer Experience

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Eric_Determined / Eric Silverstein's curator insight, December 30, 2013 1:04 AM

@Flavmartins article with #Infographic by @Zendesk is clear:


"Word of mouth carries a big, heavy stick when it comes to the reputation of your business products and services. Facebook, Twitter, Yelp, and other social media and reviews sites help to amplify to voice of the customer. With the power that a single bad customer service experience can have at creating future business opportunities, it’s critical that you focus on investing in the overall #customer #experience!"


Share your thoughts on the #Data provided within the infographic?



Lori Xavier's curator insight, January 5, 2014 5:09 PM

or where the customer is queen...

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Rescooped by Roberto Nocera from New Customer - Passenger Experience
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#Customer #Experience Is More Important Than #Advertising - #Infographic

#Customer #Experience Is More Important Than #Advertising - #Infographic | CRM Gamification | Scoop.it

Via Eric_Determined / Eric Silverstein
Roberto Nocera's insight:

Infographic - the importance of Customer Experience

more...
Eric_Determined / Eric Silverstein's curator insight, December 30, 2013 1:04 AM

@Flavmartins article with #Infographic by @Zendesk is clear:


"Word of mouth carries a big, heavy stick when it comes to the reputation of your business products and services. Facebook, Twitter, Yelp, and other social media and reviews sites help to amplify to voice of the customer. With the power that a single bad customer service experience can have at creating future business opportunities, it’s critical that you focus on investing in the overall #customer #experience!"


Share your thoughts on the #Data provided within the infographic?



Lori Xavier's curator insight, January 5, 2014 5:09 PM

or where the customer is queen...

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Customer-centric Bank and customer-centric application of gamification with AMAZING results...

Customer-centric Bank and customer-centric application of gamification with AMAZING results... | CRM Gamification | Scoop.it
...really amazing. Congratulations!.

"Think for fun" -> a great and key take away.
Roberto Nocera's insight:

Great example of gamification

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CRMGamified - The ultimate gamification solution for Microsoft Dynamics CRM

Roberto Nocera's insight:

A splendid presentation about a Gamification solution for Dynamics CRM

from @pabloperalta

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Gamification: use the F-word in your concepts!

Gamification: use the F-word in your concepts! | CRM Gamification | Scoop.it
I am worried, I see Gamification as the next big thing. The moment I got involved, learned what it implies, how it can improve our lives (yes, really improve our lives) and what the potential is, I was completely hooked!
Roberto Nocera's insight:

The important thing is "have fun" !! 

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Gamification Infographic | Demand Metric

Roberto Nocera's insight:

a new Infographic about Gamification.

play with it !

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Six interesting examples of gamification in ecommerce

Six interesting examples of gamification in ecommerce | CRM Gamification | Scoop.it
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Roberto Nocera's curator insight, August 22, 2013 6:00 AM

Interesting experience of gamification for ecommerce

Rescooped by Roberto Nocera from Online communities and Social Gaming
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How BigDoor is Using Gamification to Change the CRM Game

How BigDoor is Using Gamification to Change the CRM Game | CRM Gamification | Scoop.it

Is gamification a fleeting trend or a lasting CRM innovation?


Via Deepti Sachdeva
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Webcast: Game Mechanics in Salesforce: Turning CRM Users Into CRM Addicts

Webcast:  Game Mechanics in Salesforce:  Turning CRM Users Into CRM Addicts | CRM Gamification | Scoop.it
Accelerate the achievement of your CRM goals through the power of game mechanics.
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Six interesting examples of gamification in ecommerce

Six interesting examples of gamification in ecommerce | CRM Gamification | Scoop.it
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Interesting experience of gamification for ecommerce

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Meaningful Play. Getting »Gamification« Right.

Google Tech Talk given on January 24, 2011 in Mountain View, CA on gamification and how to get three »missing ingredients« right: meaning, mastery, and autono
Roberto Nocera's insight:

An old presentation with useful point about gamification

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The gamification of managed travel: Can social gaming plug travel policy leakage?

The gamification of managed travel: Can social gaming plug travel policy leakage? | CRM Gamification | Scoop.it
One of the strong undercurrents of this year's annual GBTA conference in San Diego was the consumerization of B2B travel products, such as using consumer behavioral insight to increase travel policy compliance in managed travel programs.
Roberto Nocera's insight:

an experience of Gamification in the travel industry

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Twitter / ktamchyna: Don't miss the article ...

Twitter / ktamchyna: Don't miss the article ... | CRM Gamification | Scoop.it
Don't miss the article "Gamification in CRM" in August issue of CRMUG magazine, written by Pablo Peralta. http://t.co/VNambyMlhA
Roberto Nocera's insight:

Gamification with Dynamics CRM

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8 steps to avoid gamification failure

8 steps to avoid gamification failure | CRM Gamification | Scoop.it

Gamification is more than just slapping points, badges, and rewards on a marketing campaign. To drive engagement and loyalty, it's crucial to follow these well-established best practices.

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Matmi's curator insight, January 18, 2013 10:24 AM

Gamification strategies are being introduced by every industry and sector you can think of including healthcare and education. These are some great tips  on how to avoid gamifcation failure - Matmi have been providing some great gamified solutions to many brands - get in touch to see how we can help your brand - HK

Ryan Steil's curator insight, February 24, 2013 10:23 AM

Steps to avoid - but also a good reminder of what is required.

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Gamification development requires precise objectives, planning :: BtoB Magazine

Gamification development requires precise objectives, planning :: BtoB Magazine | CRM Gamification | Scoop.it

B2B marketing games should have serious business purpose


SUMMARY: "Gamified" B2B marketing can offer both recognition and entertainment to potential customers, but programs need to be implemented thoughtfully, writes Jon VanZile. Data.com had to replace real currency with virtual currency in order to scale up a "gamified" promotion that had grown too successful (and expensive) for its own good, for example. Focus on a solid business objective and offer a solution through the game, as IBM did in its "innov8" game, which teaches business process modeling as it raises awareness of IBM's solution.


READ ARTICLE 

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CRM Gamification—Use Cases, Benefits and Risks

CRM Gamification—Use Cases, Benefits and Risks | CRM Gamification | Scoop.it

"Gamified apps provide reward mechanisms in the forms of points, scores, badges, leaderboard ranking, expert designation, progress bars or other visual enticements which exemplify accomplishment or permit redemption for tangible or intangible incentives. Don’t be tempted to discount gamification as a distraction in the workplace or a quickly passing fad. This is an innovative business strategy for forward looking business leaders seeking improved engagement with employees and customers."


Via Metrinomics
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Using game mechanics to drive CRM adoption | MyCustomer

Using game mechanics to drive CRM adoption | MyCustomer | CRM Gamification | Scoop.it
Game mechanics can have a positive effect on CRM, but they have to be cultivated within the right environment.
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