I am worried, I see Gamification as the next big thing. The moment I got involved, learned what it implies, how it can improve our lives (yes, really improve our lives) and what the potential is, I was completely hooked!
One of the strong undercurrents of this year's annual GBTA conference in San Diego was the consumerization of B2B travel products, such as using consumer behavioral insight to increase travel policy compliance in managed travel programs.
Roberto Nocera's insight:
an experience of Gamification in the travel industry
B2B marketing games should have serious business purpose
SUMMARY: "Gamified" B2B marketing can offer both recognition and entertainment to potential customers, but programs need to be implemented thoughtfully, writes Jon VanZile. Data.com had to replace real currency with virtual currency in order to scale up a "gamified" promotion that had grown too successful (and expensive) for its own good, for example. Focus on a solid business objective and offer a solution through the game, as IBM did in its "innov8" game, which teaches business process modeling as it raises awareness of IBM's solution.
"Gamified apps provide reward mechanisms in the forms of points, scores, badges, leaderboard ranking, expert designation, progress bars or other visual enticements which exemplify accomplishment or permit redemption for tangible or intangible incentives. Don’t be tempted to discount gamification as a distraction in the workplace or a quickly passing fad. This is an innovative business strategy for forward looking business leaders seeking improved engagement with employees and customers."
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