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Traditional CRM vs Social CRM [Infographic]

Traditional CRM vs Social CRM [Infographic] | CRM | Scoop.it

What’s the difference between traditional CRM and social CRM? This is often the first question in the long and tricky process of “socialization” that many large organisations are currently experiencing.


Having listened to experts from American Airlines, IBM, VistaPrint, Peugeot, Everything Everywhere, British Gas, Expedia, Spotify and many more brands explaining their approaches to social CRM at recent Our Social Times conferences – I think we’ve got a pretty clear vision of how organisations should approach social customer engagement and the management, tools and processes they need to set in place around it.


With this in mind, we thought we’d publish an infographic to set out the key points of differentiation between traditional and social CRM. We hope it’s useful.

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markobauman's curator insight, December 27, 2012 5:23 PM

Odlična infografika, ki prikazuje razliko med CRM in social CRM.

maurage christophe's curator insight, January 18, 2013 11:58 AM

Social CRM

Christian Burris's curator insight, May 4, 2014 10:53 AM

Great Infographic on CRM's.  I actually use both a traditional CRM and a Social CRM. 

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The Ultimate CRM Optimization Checklist - Pardot | #TheMarketingAutomationAlert

The Ultimate CRM Optimization Checklist - Pardot | #TheMarketingAutomationAlert | CRM | Scoop.it
If you’ve recently integrated your CRM with a marketing automation platform, you may be sitting there wondering, “what’s next?

 

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marketingIO's curator insight, September 26, 2013 8:53 PM

Definitely a "what's next" checklist. BTW: your data should be clean going into the process.

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CRM Circular Squared PowerPoint Diagram with Arrows

CRM Circular Squared PowerPoint Diagram with Arrows | CRM | Scoop.it
Download free four steps diagram for PowerPoint presentations with editable fields and showing an example of CRM Diagram

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The Role of Social CRM - CRM Magazine | #TheMarketingAutomationAlert

The Role of Social CRM - CRM Magazine | #TheMarketingAutomationAlert | CRM | Scoop.it
Changing dynamics and a bright outlook.

 

Key excerpt...

 

These tools help sellers and marketers capitalize on social networks in a number of ways that boost their results, enabling them to:

Listen to what customers are saying to discover trends and influencersEngage with stakeholders by participating in meaningful conversationsCollaborate by connecting with colleagues across the enterprise and around the world quickly and easily, benefiting from the collective knowledge of your companyAmplify product messages by stimulating conversations about them in social networksTake action on ideas, recommendations, and opportunities generated by customers in social networksObtain real-time feedback and monitor hot topics to act promptly on concerns or measure the impact of marketing actions
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marketingIO's curator insight, August 26, 2013 8:02 AM

If you don't know what Social CRM is, then go to the Filter tab above and search the tag Social CRM. I'm finding it harder to see Social CRM as a separate entity, as Social is not just a channel of distribution.


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Michael Taylor's comment, February 3, 8:52 AM
Here you can see 3 Social CRM Best Practices that Will Improve Engagement: http://crm.walkme.com/3-social-crm-best-practices-that-will-improve-engagement/
Hope you'll agree with me!
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4 Ways to Improve Your CRM - Mashable

4 Ways to Improve Your CRM - Mashable | CRM | Scoop.it
4 Ways to Improve Your CRM
Mashable
Whether you're just launching or in your third year of business, you won't succeed without loyal customers and brand ambassadors. Customer relationships and feedback are essential, but ...

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