Mobile "Game?" Applications
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Rescooped by Leo Chan from Mobile applications
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HALIOS® gesture control | world's best solution for consumer applications

HALIOS® goes mobil. The no. 1 IR gesture sensor in the automotive market offers now the world's best gesture solution for consumer applications. The new Elmo...

Via Vimal Mohan
Leo Chan's insight:

An interesting video showing how gesture control can be used in controlling your android tablet.

I don't fancy this kind of technology myself, as i think that most of the time gesture control are much slower than I directly touch the screen. Additionally, the accuracy of nowadays gesture control software are yet to improve. Microsoft has invest a lot in gesture control in Xbox's Kinect but I still think it is hard to use. 

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Rescooped by Leo Chan from App Store Marketing ASO
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How to improve App Store Search Rankings with Mobile SEO...for Begi...

With profitable social gaming apps bidding up the price of mobile advertising and crowding the App Store leader-boards, what is an indie developer with a brand...

Via Jessy Grossi, Shawney
Leo Chan's insight:

A great article about App Store SEO. It also provided different guideline on how to optimize the search engine.

I didnt know that SEO are important within the app store before.

Also. I didnt know that the ranking in AppStore is affected by external review sites....this is really a thing to concern.

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Rescooped by Leo Chan from App Marketing
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The 5 Biggest Mistakes in Mobile App Marketing | KissMetrics

The 5 Biggest Mistakes in Mobile App Marketing | KissMetrics | Mobile "Game?" Applications | Scoop.it

Mobile has changed the landscape of consumerism in a few short years by becoming our favorite tool for reading the news, watching television, communicating, socializing, shopping, making decisions, navigating…for just about everything!

 

As a marketer, mobile is a very powerful place for you to connect with your audience.

 

However, with great power comes great responsibility. Since mobile is such a personal medium, it is the easiest place for marketers to make massive mistakes that will turn off a customer forever.

 

We’re here to help you avoid making those mistakes. Here’s what you should be looking out for and what you can learn from those who have come before you....


Via Jeff Domansky, Dennies Bright
Leo Chan's insight:

I quite like this article, mentioned about the pitfall in different area including application design and customers engagement,

I never know that 90% of the customer will be gone within 6 months.

I guess it is really depends on the nature of the application.

Consider Games related application, 6 months are more than enough.. Game such as Fifa or plants vs zombie will release a new version every year.

Additionally, this article mentioned about designing apps with ongoing purpose to allow customer retention. It is really a nice thing to consider.

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Rescooped by Leo Chan from App Marketing and the App Ecosystem
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One-Third of Americans Now Own Tablets

One-Third of Americans Now Own Tablets | Mobile "Game?" Applications | Scoop.it
Tablet computers are no longer a niche market. More than one third of Americans own tablets such as the iPad, Samsung Galaxy or Kindle Fire, according to new Pew Internet research.

Via Jeff Rutherford
Leo Chan's insight:

Consider it as a sign that...mobile market is really big and is growing..

Most of the people really don't need a large desktop/laptop for their everyday internet browsing.

Developer should really focus on mobile device allowing it to perform function as rich as desktop pc does.

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Rescooped by Leo Chan from App Marketing and the App Ecosystem
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Why Steve Jobs Never Listened to His Customers

Why Steve Jobs Never Listened to His Customers | Mobile "Game?" Applications | Scoop.it
It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them."—

Via Jeff Rutherford
Leo Chan's insight:

Interesting article showing that there are different ways to be success including product push and customer pull.

I think innovation companies such as game and technology cant mainly rely on asking the customer what they want. Things need to be balance and we need to push some new ideas out to the market

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Rescooped by Leo Chan from App Store Best Practices for iOS and Android Developers - Optimization and Pricing
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Making money in a crowded App Store: it's dog eat dog and Spy vs Spy

Making money in a crowded App Store: it's dog eat dog and Spy vs Spy | Mobile "Game?" Applications | Scoop.it

Pricing analysis by TUAW


Via ScCornwell
Leo Chan's insight:

This article is about the current problem in App Store, 

People tent to think that any apps which more expensive then a 0.99$ apps is over priced. Also record showed that it will get a massive sales increase when the price when down.

Is this a concern? Or is it normal behaviour of any free market?.

If companies able to find any other way to earn money, such as free to pay with ads. Do apple still need to educate their customer that they also need to look at higher price apps?.

I think each different apps price tiers are targeting different customers, it is always true that the highest tier will contain the least amount of customers while the lowest tier will contain the highest amount of customers. 

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Rescooped by Leo Chan from Virtual Reality - Oculus Rift
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Rift

Rift | Mobile "Game?" Applications | Scoop.it

Oculus Rift Next-Gen Virtual Reality Next-Gen Virtual Reality The Oculus Rift is a new virtual reality headset that lets players step inside their favorite games and virtual worlds. Order Development Kit Low Latency 360° Head Tracking The Rift uses custom tracking technology to provide ultra-low latency 360° head tracking, allowing you to seamlessly look around the virtual world just as you would...


Via Will Bergan
Leo Chan's insight:

Beside 3D Printer, Virtual Reality is going to be the next big thing.

As it can control what we are seeing, it can provide additional information such as direction or restaurant rating at real time.

Oculus Rift is one of a VR Glass makers, it is not like Google Glass, It is fully surrounded your eyes and It can simulate the virtual world.

Although the current development of Oculus Rift are mainly focused on game related, i think it have more potential than just gaming!

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Will Bergan's curator insight, March 18, 2014 1:57 AM

A brief video on what the Rift is capable of, and the role that developer kits are helping with the final design, and development of the consumer version of the Oculus Rift.

Rescooped by Leo Chan from Gaming Industry & Gaming
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Finishing a Game

Finishing a Game | Mobile "Game?" Applications | Scoop.it

As I work towards completing my own game, I’ve been thinking a lot about finishing projects in general. I’ve noticed that there are a lot of talented developers out there that have trouble finishing games. Truthfully, I’ve left a long trail of unfinished games in my wake… I think everyone has. Not every project is going to pan out, for whatever reason. But if you find yourself consistently backing out of game projects that have a lot of potential, it could be worth taking a step back and examining why this happens.


Via JoyFoundry
Leo Chan's insight:

Haha, if any of you guys are interest in developing games, this article is a great read.

I have also faced and facing a few of these challenge.. Trying to make things perfect is never work.? (Why?, I guess in game programming, there are always another ways to do things better)

 

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Rescooped by Leo Chan from App Marketing & PR
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Dan Counsell - Prompting for app reviews

Dan Counsell - Prompting for app reviews | Mobile "Game?" Applications | Scoop.it
Prompting customers to "Rate this app!" has become common practice, and unfortunately because it's so common, it's hard to go a few days without being pestered to leave a review. I don't think customers would mind being asked to leave a review for an app they love and use daily if they were asked at the right time, but unfortunately that's usually not the case.

Via Yasin Aydin
Leo Chan's insight:

Interesting article of concern of app reviews.

I also believed that when ask for review, timing is important.

And it is better not ask, than asking at the wrong time.

This article suggested that lunch time is a good time. 

In my opinion, i think it depended on the type of apps.

If it is utility related, i suggested that a few hours of total usage is a good start.

And as for game, i guess it is the best to left the review during the end. When users are emotionally attached to the story line maybe.

 

It is still better than during the launch of the app, as people tent to think that is annoying and they just wanna get their job done without being block by the prompting.

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Rescooped by Leo Chan from Gaming Industry & Gaming
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I'm a mobile developer that isn't making mobile games, and here's why

I'm a mobile developer that isn't making mobile games, and here's why | Mobile "Game?" Applications | Scoop.it
If you hadn't noticed, GDC rolled into San Francisco again last week, and it was once more unto the Moscone Center, dear developers! This year I took to the city by the Bay to promote my startup W...

Via JoyFoundry
Leo Chan's insight:

Hey guys, Im going to post things related to Mobile Application from now as Im really interested in this area! I wanna share you guys with my view of "Mobile Market".

 

Me and my friend are also working on programming a game right now, I understand why TerraTech feel frustrated about the App Market. There are 4,000+ Games released per months and it is hard to stand out...The success rate is low ..blah blah blah

 

In my opinion, thats just life. Try to buy a "Pen" or a "FootBall" on Amazon, it easily get a million result, although some of it is not related, but you are still competing with tons of others. 

 

Also, 4,000+ games per month isn't so many if you consider Apple Store and Google Play are the only major market available. Billions of users are using these platforms to buy Apps. The chance of being seen is still high.

 

Finally, I believed that "good games + decent marketing" is the way for start up. it is important to do some decent marketing to get your game noticed. but without a good game, people just won't care about you. 

 

Kairosoft is one good example. They didn't make much marketing..but they create great game, fun game with original idea. And now they make a few million dollars and tons of followers.

 

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JoyFoundry's curator insight, April 9, 2014 7:49 AM

Russ Clarke: 

 

We'll pick a launch platform with less contention for eyeballs. We'll focus on building a strong community, perhaps with an early-access-style open beta, where players can help us tune the game. We'll stay flexible, using platform-agnostic tools and techniques so that we can respond to market shifts and opportunities.

 

When the time is right and we have built a brand with its own value, we'll come back to mobile.

Rescooped by Leo Chan from Mobile applications
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Increase the Odds of Your Start-Up's Success

Increase the Odds of Your Start-Up's Success | Mobile "Game?" Applications | Scoop.it

Via Daniel Watson, Vimal Mohan
Leo Chan's insight:

Good post about start-up including things to concerns.

It is important for a start-up to have a purpose.

Also, it raised an interesting idea that within a start-up, employee are the first while customer are the second.

I think it is true because the network within a start-up is weak, special care must be taken during start-up.

Willing to evolve is also important for start-up! and i never know that Flickr start with game development...

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Daniel Watson's curator insight, December 12, 2013 7:52 PM


Starting any business is a huge challenge, and to be successful over time, requires a business owner to do everything in their power to increase their odds of succeeding.


Often, the best source of information on how to increase any businesses chances of success, is to take advice from someone who has been hugely successful with a startup business that they led from the start.


This excellent article, written by the head of what is now a massive global business, offers five essential things that leaders of startup businesses need to focus on to ensure that the odds of their business succeeding are greatly enhanced.

Jeremy Barton's curator insight, December 13, 2013 10:03 AM

I can't say I have heard of HCL Comnet but I do agree:


Starting any business is a huge challenge, and to be successful over time, requires a business owner to do everything in their power to increase their odds of succeeding.

Frank Aarts's curator insight, December 16, 2013 1:53 AM

Hoe je van startup groot kunt groeien

Rescooped by Leo Chan from App Store Marketing ASO
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20 incredible app UI designs for the iPhone

20 incredible app UI designs for the iPhone | Mobile "Game?" Applications | Scoop.it

How do you stand out amongst the millions of iPhone apps competing for attention? With a fabulous design, that's how! Holger Sindbaek of app community Meerli selects some of his favourites.

 

Five years have passed since Steve Jobs stood on a stage in Mountain View and said, "One last thing...", and those five years have been fast and furious. Over half a million apps have now been uploaded to Apple's App Store, not to mention the huge numbers of Android and Windows Phone apps that have been made available - but design-wise few of them can truly be considered beautiful.

 

The last year, however, has seen some mobile applications pop up with amazing-looking user interfaces that offer fantastic user experience. To encourage this trend, some friends and I have created a community, Meerli, to enable exceptional mobile designers to connect and share their work.

 

Here are 20 designs we've found that we think can inspire you and bring mobile design into a new era.


Via Shawney
Leo Chan's insight:

Good post for design reference.

The success and failure of any mobile application really based on the User Interface (UI) design.

This article shows quite a few nice designs for us to reference to.

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Rescooped by Leo Chan from App Marketing
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How much should you invest in social media marketing ?

How much should you invest in social media marketing ? | Mobile "Game?" Applications | Scoop.it

Perhaps the biggest barrier to an effective social media marketing initiative is both executives trying to sell social media internally and a failure to understand just how important social media marketing is to conversion. I could give you a lot of data about social media, it’s short shelf life, the fact that only 16% of brands facebook posts are read and the fact that engagement is down since facebook evolved to timeline but it’s much more than that.

 

Marketers need to have a deep understanding of what they are selling (hint: it’s not product features) and understand what makes someone want to purchase their product. In addition they need to know that just because someone purchases their product does not mean they want to have a relationship with the brand.

 

Silverman Research and Unilever recently surveyed 644 people from more than 30 countries to find out why more companies don’t use social media. Participants highlighted 16 different barriers companies face when incorporating social media, but they considered these four the most significant...


Via Jeff Domansky, Dennies Bright
Leo Chan's insight:

Yes, when it come to social media marketing, more isnt better.

In my opinion, the main goal of social media marketing is user engagement. 

The quality of the information is much more important in this case..

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Jeff Domansky's curator insight, October 29, 2013 2:42 AM

Find out the four biggest barriers to implementing content marketing. Also 3 myths about social media and consumers via Harvard Business Review blog.

malek's curator insight, October 29, 2013 8:39 AM

A prudent conclusion here

"Instead of relentlessly demanding more consumer attention, treat the attention you do win as precious."

Jacques Dupeyroux's curator insight, September 12, 2014 6:57 AM

It is crucial for corporate level executives to understand how increasingly important social media outlets for business are with a future trend set to take over advertising and brand equity building.

Rescooped by Leo Chan from App Marketing and the App Ecosystem
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The changing landscape of app discovery | VisionMobile

The changing landscape of app discovery | VisionMobile | Mobile "Game?" Applications | Scoop.it
[The explosive growth of app ecosystems is creating serious bottlenecks in app discovery that only popular apps can overcome. Having 700 thousand apps is great

Via Jeff Rutherford
Leo Chan's insight:

I consider this as the main challenge of nowadays apps market.

Once ago I have read an article about apps discovery and it is saying that the search technology is way behind data storage..Apple can have a few thousand apps of one kind but people will never be able to look though all of them.

This article proposed that using social network as the main channel for app discovery, i think is a workable ideas!!

It is better if customer already know your apps title before entering the apps store!

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Rescooped by Leo Chan from App Store Optimization & App Markting
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Top 5 factors to app store optimization(aso)

App store optimization helpApp store optimization helps your mobile app get discovered with ease than your competitors. While app store optimization gives substantial results, the process of optimizing an app remains complicated by a great degree. Optimizing an app for discoverability involves technical knowhow, marketing genius and a specific strategy to create the entire marketing plan for the process. s your mobile app get discovered with ease than your competitors. While app store optimization gives substantial results, the process of optimizing an app remains complicated by a great degree. Optimizing an app for discoverability involves technical knowhow, marketing genius and a specific strategy to create the entire marketing plan for the process.

Via AppN2O
Leo Chan's insight:

Also an useful article about App Store optimisation (ASO). This also included icon creation mentioned above.

I have read another article about ASO. Nowadays, to get your application success, the first and most important thing is to get your apps notice by customers.

This required ASO which considered five factors, Title, icon, description, caption and keyword.

 

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Rescooped by Leo Chan from App Store Best Practices for iOS and Android Developers - Optimization and Pricing
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Killer Tips for iPhone and iPad Icon Design

Killer Tips for iPhone and iPad Icon Design | Mobile "Game?" Applications | Scoop.it
Icons are a crucial part of every iOS application.

Via ScCornwell
Leo Chan's insight:

Quite useful article and will help a lot in my dissertation on what drives people buy apps on app store.

In the App Store, each apps only displaying their Icon and their names. Which mean that the icon play an important role hooking users into pressing the icon.

Wrapping your ideas into an icon is important but it is very very hard to do so. As some ideas cannot be explain within a small icon and the icon cannot be complicated. 

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Rescooped by Leo Chan from Digital Technologies for Teachers and Career Practitioners
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Apps & Oranges: App Store Vs Google Play: INFOGRAPHIC - AppNewser

Apps & Oranges: App Store Vs Google Play: INFOGRAPHIC - AppNewser | Mobile "Game?" Applications | Scoop.it
Apps & Oranges: App Store Vs Google Play: INFOGRAPHIC

Via Dr Peter Carey
Leo Chan's insight:

To invest into a mobile market, first, we need to understand it.

Although Google Play Store have a way higher market share than Apple does, but Apple makes 5.1 million a day when Google just 1.1 million.

Why? They are targeting different customers. Apple are targeting people who can afford high price. 

 

Although Google offered fancy customisation and all other tools which Apple didn't offer, the problem is that it isn't a game changer. 

And sometimes, Android system are quite annoying. 

In my opinion, richer people tent to like things simple and effective. Fancy things are often ignored?.

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Rescooped by Leo Chan from Gaming Industry & Gaming
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Why “Free to Play” is bad for Indie Game Developers

Why “Free to Play” is bad for Indie Game Developers | Mobile "Game?" Applications | Scoop.it
The "Free to Play" business model is bad for us independent game developers. If we try to implement it, that is. Let me first explain what a typical (casual,

Via JoyFoundry
Leo Chan's insight:

Yes, free to play business model is hard to implement as Indie Game developers couldn't yet get how to hooks gamers into the game. 

Not to mention the pricing for coins are also a concern as Gamers usually don't think the "coins" worth anything if you are an indie game developers.

But i think free to play is the only way to get into the market after all. If the game need to be paid, i guess it will be much less profitable. 

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JoyFoundry's curator insight, January 22, 2014 1:35 AM

A lot of valid arguments but I could disagree with every one of them. Interesting article!

Rescooped by Leo Chan from Gaming Industry & Gaming
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Mobile games: golden age idealism or gold rush cynicism?

Mobile games: golden age idealism or gold rush cynicism? | Mobile "Game?" Applications | Scoop.it

Everyplay evangelist Oscar Clark discusses whether free-to-play is generating a golden age of game design


Via JoyFoundry
Leo Chan's insight:

Great article.

Nowadays, companies just make games because mobile application markets opened the door for them to earn money. They failed because they don't have the passion ( I guess it can be consider as the missing of core competency).

 

 Also, I like the line where he mention Game is about expressing your emotion feeling, great game make you feel involve and emotional.

 

 

 

 

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Rescooped by Leo Chan from Digital-News on Scoop.it today
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MarketingPilot: Microsoft Dynamics CRM Integrated Marketing Management

MarketingPilot: Microsoft Dynamics CRM Integrated Marketing Management | Mobile "Game?" Applications | Scoop.it
Microsoft Dynamics CRM and MarketingPilot give you the insight you need to better understand your customers.

Via Thomas Faltin
Leo Chan's insight:

A clear line between ERP, SCM, CRM? I think the automation and integration of marketing and CRM allow us to focus more on movitvating our workers by SCM. Then the question arise...is the mix of SCM & CRM benifical?

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