CRM and Customer Loyalty
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Smarketing: Finding data-driven ways to improve customer loyalty

Smarketing: Finding data-driven ways to improve customer loyalty | CRM and Customer Loyalty | Scoop.it
Back in 2007, Hong Kong-based HSBC committed a huge faux pas.
O Sha's insight:

Here is the experience of HSBC bank about CRM and customer loyalty. Defining your customer group is one of the basic but specialize part in CRM, while the researches on the past purchasing bahavior also can provide some help.

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10 Insights into the Mind’s of Your Customers [Infographic]

10 Insights into the Mind’s of Your Customers [Infographic] | CRM and Customer Loyalty | Scoop.it
When using blogging to supercharge your business, there’s one thing you have to keep in mind: loyal customers are your best marketing outlet (#bizitalk http://t.co/6iwIsB1eAD 10 Insights into Customer...
O Sha's insight:

I like this figures, simple, easy- understanding. It shows a thought way from the views of customers.

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How CRM Can Help Promoting Brand Loyalty - Business 2 Community

How CRM Can Help Promoting Brand Loyalty - Business 2 Community | CRM and Customer Loyalty | Scoop.it
How CRM Can Help Promoting Brand Loyalty
Business 2 Community
A customer relationship management software is to help with dealing with customer issues in order to offer better services to them.

Via Zhaowei Lu
O Sha's insight:

As the article mentioned, the social media has promoted a platform where customers can interact among themselves on products and services, experiences with brands. From a long-term perspective, it can build customers' trust of the company.'

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Liwei Zhou's comment, March 21, 2013 3:21 AM
old customers actually are the most important income source for a business. the CRM is far more important than what the article stated. dont be superised if you know that 80% sales income come from 20% of total customers. how to keep the 20% loyalty customers happy all the time is a key to get succeed.
Benny Yang's comment, March 21, 2013 5:29 AM
Satisfied with the products and services of the enterprises of loyalty customers, and they will feel the company is meeting their needs. They can do the free publicity for the enterprise and recommended it to friends and families. So the customer loyalty is considered to be the route to obtain long-term profit growth.
Jieyi Situ's comment, March 21, 2013 5:29 PM
Cutomer retention and customer loyalty are very important for a company. They can reduce the cost of marketing and promoting product to the public. Moreover, customers would introduce your product and service to their frends. As a result, it is very necessary to built a good relationship with your customers
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95% Of UK Consumers Appreciate Customer Loyalty Programs - Retail Solutions Online (press release)

95% Of UK Consumers Appreciate Customer Loyalty Programs
Retail Solutions Online (press release)
Consumers like customer loyalty programs.

Via LoyalBlocks
O Sha's insight:

From customers' views, they are also happy to join customer loyalty programs to provide customer data for better service.

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20 Ideas to Improve Customer Retention

20 Ideas to Improve Customer Retention | CRM and Customer Loyalty | Scoop.it
RT @InyakiRuiz: 20 Ideas to Improve Customer Retention http://t.co/iaofuzMiKw #Retention #Customer #marketing
O Sha's insight:

Simple tips for better using of CRM.

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David Lacroix's curator insight, May 19, 2014 10:00 AM

You can find here 20 easy ways to use CRM in order to build brand loyalty, provided your firm has the competences and pieces of information sufficient to provide an efficient process

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Best Practices for Building Customers: Social Video Marketing

Best Practices for Building Customers: Social Video Marketing | CRM and Customer Loyalty | Scoop.it
Simply creating a video and posting it on your social media channels will do very little if it lacks a social video marketing strategy.
O Sha's insight:

Social media marketing in CRM

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David Lacroix's curator insight, May 19, 2014 3:05 PM

An article about Social Media video distribution channel in order to boost your strategy

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How the Rapid Rise of Social Media, Social CRM Impacts Customer Loyalty

How the Rapid Rise of Social Media, Social CRM Impacts Customer Loyalty | CRM and Customer Loyalty | Scoop.it
New technologies are not replacements for loyalty or CRM, but rather as complimentary technologies that can increase the efficacy of existing infrastructures.

Via Neal Shen
O Sha's insight:

Consider customer loyalty from social CRM aspect.

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Neal Shen's curator insight, May 11, 2013 3:37 PM

this article is criticle to wirte the relationship the social CRM and customer loyalty. Companies will be challenged with regard to where to next look for actionable data and how to quickly identify the new sites where dialogues are forming and can be measured and monetized in this quickly evolving social landscape. How the orgnization is adepting Social CRM will be the question.

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MediaPost Publications Creating Optimized Customer Experiences When Loyalty, CRM Come Together 01/24/2013

MediaPost Publications Creating Optimized Customer Experiences When Loyalty, CRM Come Together 01/24/2013 | CRM and Customer Loyalty | Scoop.it
Creating Optimized Customer Experiences When Loyalty, CRM Come Together - 01/24/2013

Via Roberto Nocera
O Sha's insight:

The unification of CRM and customer experience management system can result in the best customer experience.

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Five Ways to Turn CRM into Customer Loyalty


Via Neal Shen
O Sha's insight:

Find the connection between CRM and customer loyalty.

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Neal Shen's curator insight, May 13, 2013 12:51 PM

How to build customer loyalty using CRM.

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malware and social engineering attacks

This presentation goes with Security+ Guide to Network Security Fundamentals Card Hero for Windows 8 has 18 card games including spades, hearts, bridge, poke...

Via Smile Jeremy
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Rui Ma's comment, April 28, 2014 12:37 PM
great
O Sha's comment, April 28, 2014 12:40 PM
good vedio
yu tingting's comment, April 28, 2014 1:31 PM
:)
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Customer Experience Is an Investment, Not a Cost

Customer Experience Is an Investment, Not a Cost | CRM and Customer Loyalty | Scoop.it
Earlier, I wrote about how "It's Not Who Your Customers Are, It's How They Behave." Demographics aren't interesting in and of themselves — businesses benefit from their customers' (trans)actions.

Via the first club, Comarch Inc.
O Sha's insight:

Improve customer experience for potential customer value.

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It's Time To Ban Airline Loyalty Programs

It's Time To Ban Airline Loyalty Programs | CRM and Customer Loyalty | Scoop.it
Jeremy Webber of Ziba thinks it's time to ditch those convoluted rewards programs and get back to what truly matters: service.

Via LoyaltyShares LLC
O Sha's insight:

It is an opposing of view to the customer loyalty programs in airline. Author believe that people are loyal to brands, not loyalty programs. However, I agree that the 'real' customer loyalty is base on the good service, which is the most important part in the CRM.

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Building a Foundation for Meeting Customer Needs in Loyalty - Banktech

Building a Foundation for Meeting Customer Needs in Loyalty - Banktech | CRM and Customer Loyalty | Scoop.it
Building a Foundation for Meeting Customer Needs in Loyalty Banktech Digital disruption and changing consumer lifestyles are driving constant shifts in customers' needs in banking, making it difficult for banks to find ways to meet those...
O Sha's insight:

In changes of customer demands, the bank products need new design for customer loyalty remaining......

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Gamification: A New Hospitality Technology

Gamification: A New Hospitality Technology | CRM and Customer Loyalty | Scoop.it

Gaining a sustained competitive advantage in the hospitality marketplace almost always revolves around a strong customer relationship management (CRM) program. Obtaining customer loyalty, once based on having the right product at the right price, has evolved into creating strategies geared toward customer engagement through participation incentives. Social networking, digital media, mobile commerce, and geo-fencing applications have contributed to guest empowerment and/or entitlement. To attract and interest guests, hotels and restaurants are turning to gamification as a primary means for establishing long-term brand affiliation.....


Via SocialMediaRestaurants.com
O Sha's insight:

Interesting. It shows a new strategy in CRM to increase customer loyalty. The  gameification seems to be a common sense of various fields.

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7 Great Ways to Build Customer Loyalty

Just because you land customers doesn't mean you'll keep them. Customer Loyalty Expert Ido Gaver shares seven proven ways to assure repeat business.
O Sha's insight:

I really agree this views, especially the first two. It looks simple but should work well if it keep continuing.

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David Lacroix's curator insight, May 19, 2014 9:57 AM

It is now harder to keep a client than to have a new one: energy involved in CRM strategies must be increased in order to build a better customer loyalty

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3 Ways to Boost Customer Loyalty

3 Ways to Boost Customer Loyalty | CRM and Customer Loyalty | Scoop.it
Lessons from a small Australian food business that escaped bankruptcy because of its passionate customers.
O Sha's insight:

3 ways to improve customer loyalty.

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The future of loyalty is social | News | Marketing Week

The future of loyalty is social | News | Marketing Week | CRM and Customer Loyalty | Scoop.it
Brands are turning to social media platforms to bring the traditional loyalty model in line with the growing consumer demand for social recognition, personal relevance, intimacy and immediacy.

Via Neal Shen
O Sha's insight:

Interesting. What will happened if customers and company have different thoughts?

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John Clinton's curator insight, May 14, 2013 11:16 AM

Loyalty schemes must not only be social but mobile. How is the mobliablity?

Neal Shen's comment, May 14, 2013 11:19 AM
Interesting question, the advent of the smart phone have great influence on marketing.
David Lacroix's curator insight, May 19, 2014 3:07 PM

Brands are more and more turning into social media platforms more than a single product: here are new ways to build brand loyalty 2.0!

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The Role of CRM in Delighting & Surprising Customers

The Role of CRM in Delighting & Surprising Customers | CRM and Customer Loyalty | Scoop.it
Customer Relationship Management (CRM) is so much more than a customer list and knowing a few birthdays and zip codes. Columnist Ramon Ray makes the case for CRM in building loyalty through delightful customer experiences.

Via The Customer's Shoes
O Sha's insight:

CRM can do a nice work in maintaining and improvement of customer loyalty.

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Smile Jeremy's comment, May 4, 2014 7:36 PM
Wokao, it even changed my life!
David Lacroix's curator insight, May 20, 2014 10:17 AM

Be careful with CRM: to build a great brand royalty, you not only have to improve your consumer's database, but to create delighting experiences.
Today there's no differentiation with services but with experience. How do you think about that? 

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CRM News: Customer Loyalty: Missed Customer Loyalty Opportunities

CRM News: Customer Loyalty: Missed Customer Loyalty Opportunities | CRM and Customer Loyalty | Scoop.it
One of the goals often cited for implementing CRM is an improvement in customer loyalty. That sounds like a logical objective, and knowing more about your customers and the history of your interactions with them certainly helps you understand how to keep them coming back. Still, there's a long way from the starting point to the ending point in the life cycle of a loyal customer, and there are a lot of pitfalls. (Missed Customer Loyalty Opportunities http://t.co/5MFggTh #scrm)
Via Jim Conard
O Sha's insight:

Valued your customers' suggestions which may be an opportunity to build customer loyalty.

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Increasing Customer Loyalty on Mobile

Increasing Customer Loyalty on Mobile | CRM and Customer Loyalty | Scoop.it

No pain no gain – This historically could apply to native apps but today our app developers make this easy. .


Via Bob Frazier
O Sha's insight:

Creat and retain customer loyalty in term of mobile app

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Bob Frazier's curator insight, March 11, 2014 9:03 AM

There is no question that a custom app for your restaurant will build loyalty, but is your issue loyalty or getting new customers in the door? If getting new customers in the door is your issue you need to mobile optimize your website.  New restaurant customers search via their smartphone, 95% of smartphone users have searched for local information and 82% of restaurant websites are not mobile compatible.  Don't let your competition get your mobile customers! Mobile is not just for the chains, Mobile is for every restaurant and Mobile is NOW!   Keep up to date on Mobile with a subscription to the free Restaurant Newsletter with the latest weekly Mobile info and articles at http://pos-advicenewsletter.com/!

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Customer Loyalty & Rewards Program

A customer loyalty program enables you to proactively manage and develop long-term, mutually beneficial relationships with your valued customers. It will hel...
O Sha's insight:

simply introduction of customer loyalty progress 

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