CRM and Brand Loyalty
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Using CRM to build brand loyalty - Converge Blog - Converge by Bader Rutter

Using CRM to build brand loyalty - Converge Blog - Converge by Bader Rutter | CRM and Brand Loyalty | Scoop.it
If done right, customer relationship marketing (CRM) is brilliant at influencing consumer...
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A mere article about how tu use CRM and to come back to basics: using CRM in an efficient way to build a brand loyalty

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Why everybody should think they are the Chief Customer Officer – reflections on building a customer focused business

Why everybody should think they are the Chief Customer Officer – reflections on building a customer focused business | CRM and Brand Loyalty | Scoop.it
It must be one of the business world’s most widely used calls to action – “We must make the customer the centre of everything we do!” The reason it is, of course, is that it is absolutely right.
David Lacroix's insight:

The customer must be at the center of preoccupations. That is the main basis to build a brand loyalty oriented CRM!

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The Challenges and Opportunities of CRM in 2014 - Smart Insights Digital Marketing Advice

The Challenges and Opportunities of CRM in 2014 - Smart Insights Digital Marketing Advice | CRM and Brand Loyalty | Scoop.it
The truth hurts: Why CRM is still growing but still gruelling A cursory glance at the headline statistics for the CRM marketplace demonstrates a sector tha. Marketing topic(s):E-CRM strategy. Advice by Guest Expert.
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CRM is still grueling, because so many firms don't really know why to use it: CRM is client-centered , here is the main point to build a brand loyalty

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Brand Loyalty and Big Data Seen in a New Light: The Science behind What Makes Customers Loyal | Kobie Marketing | The Muse: A Loyalty Experience

Brand Loyalty and Big Data Seen in a New Light: The Science behind What Makes Customers Loyal | Kobie Marketing | The Muse: A Loyalty Experience | CRM and Brand Loyalty | Scoop.it
Ask David Andreadakis, VP of Loyalty Strategy for Kobie Marketing his thoughts on loyalty and he’ll tell you many in the loyalty marketing space – and (Brand Loyalty and Big Data Seen in a New Light: The Science Behind What Makes Customers Loyal -...

Via Jacob Kimber
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Interview of David Andreadakis, VP of Loyalty Strategy for Kobie Marketing on his thoughts on loyalty - how to experience loyalty

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Yu Ji's curator insight, May 6, 2013 7:07 AM

Nowadays, loyalty space is moving beyond transactional rewards to those that build emotional engagement.But loyalty is more than points for rewards stereotypes. This is how loyalty has been defined in this article: there’s emotional and behavioral loyalty. Emotional loyalty can only be engendered by three things:status, reciprocity and habit.

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The Value of Enterprise Specific “Social Data” - Social Data within Social Customer Relationship Management (Social CRM) (Oracle Social Spotlight)

The Value of Enterprise Specific “Social Data” - Social Data within Social Customer Relationship Management (Social CRM) (Oracle Social Spotlight) | CRM and Brand Loyalty | Scoop.it

Via Fred Zimny, Neal Shen
David Lacroix's insight:

How to leverage social data to better build a brand loyalty

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John Clinton's comment, May 10, 2013 10:45 AM
This is where social CRM tools play a key role. They enable merchants to stay connected to customers using social channels, which can lead to increased sales and more satisfied customers.
John Clinton's curator insight, May 10, 2013 10:45 AM

This is where social CRM tools play a key role. They enable merchants to stay connected to customers using social channels, which can lead to increased sales and more satisfied customers.

Yu Ji's curator insight, May 11, 2013 5:28 AM

Six steps to help your business implement a Social CRM approach at the first stage!! Clear and simple to follow!

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Long Term Relationships: Satisfaction & Loyalty - Boundless Open Textbook

Long Term Relationships: Satisfaction & Loyalty - Boundless Open Textbook | CRM and Brand Loyalty | Scoop.it
In a competitive marketplace, customer satisfaction and loyalty can be key differentiator in the longevity of a firm. Read more about long term relationships: satisfaction & loyalty in the Boundless open textbook.
David Lacroix's insight:

How to build a long term relationship to have a powerful brand loyalty which can overcome competition?
Customer satisfaction is, at last, the best differentiation tool! 

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Customer loyalty programme metrics: How to measure success | MyCustomer

Customer loyalty programme metrics: How to measure success | MyCustomer | CRM and Brand Loyalty | Scoop.it
There's no magic number, but there are some useful indicators.
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What are the metrics to measure firm's brand loyalty?
Are they efficient? 

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Best Practices for Building Customers: Social Video Marketing

Best Practices for Building Customers: Social Video Marketing | CRM and Brand Loyalty | Scoop.it
Simply creating a video and posting it on your social media channels will do very little if it lacks a social video marketing strategy.

Via O Sha
David Lacroix's insight:

An article about Social Media video distribution channel in order to boost your strategy

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O Sha's curator insight, May 18, 2014 3:22 AM

Social media marketing in CRM

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7 Great Ways to Build Customer Loyalty

7 Great Ways to Build Customer Loyalty | CRM and Brand Loyalty | Scoop.it
Just because you land customers doesn't mean you'll keep them. Customer Loyalty Expert Ido Gaver shares seven proven ways to assure repeat business.

Via O Sha
David Lacroix's insight:

It is now harder to keep a client than to have a new one: energy involved in CRM strategies must be increased in order to build a better customer loyalty

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O Sha's curator insight, May 19, 2014 7:05 AM

I really agree this views, especially the first two. It looks simple but should work well if it keep continuing.

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How CRM Can Help Promoting Brand Loyalty

How CRM Can Help Promoting Brand Loyalty | CRM and Brand Loyalty | Scoop.it
A customer relationship management software is to help with dealing with customer issues in order to offer better services to them. But over the years, demands from CRM software solutions have evolve…
David Lacroix's insight:

CRM softwares are now used by many firms, but not in the right way: CEO are using it to better increase their businesses (and because of fashion), in order to really being concerned about a client-centered approach.

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7 Customer Loyalty Lessons from Lady Gaga

7 Customer Loyalty Lessons from Lady Gaga | CRM and Brand Loyalty | Scoop.it
Lady Gaga didn’t become the success she is today based solely on her talent. She did so by engendering immense loyalty from her fans through her music, her message, and the community she has built around them.

Via Neal Shen
David Lacroix's insight:

An article about how Lady Gaga has created a loyalty to its products: album, shows and goodies!

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Neal Shen's curator insight, May 1, 2013 11:33 AM

Interesting article,Lady Gaga can teach businesses how to lead with loyalty and gratitude.

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All Change: The Emerging Opportunity in Emotional Loyalty

All Change: The Emerging Opportunity in Emotional Loyalty | CRM and Brand Loyalty | Scoop.it
Every brand campaign needs to factor in consumers' instant and direct access to more information, more channels and more choice than ever before. Today the fight for customer loyalty is the new frontline in the marketing battle.
David Lacroix's insight:

With the emergence of big data and new ways of communication, marketers have to do their best to manage and optimize information.
Today the secret of success is to diversify springs of information to build a great brand loyalty 

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The big brand loyalty theory is history | Trends | Marketing Week

The big brand loyalty theory is history | Trends | Marketing Week | CRM and Brand Loyalty | Scoop.it
As promotions become evermore prevalent, brand loyalty is becoming a thing of the past, so marketers need to get smart about the deals they offer.

Via Jacob Kimber
David Lacroix's insight:

As brand loyalty is getting old, marketers have to take care about what metrics they use to satisfy their clients and build a brand loyalty

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Yu Ji's curator insight, May 7, 2013 5:29 AM

Though there is a huge rise in the number of price promotions in recent years, I want to add that now, more than ever, brands are having particular success with campaigns when they integrate in an experiential element. Creating brand loyalty is about an in-depth knowledge of branding & marketing. So value should be seen by marketeers as creating brand value and brand preference initially, then asking the right price for it.

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Why SEOs Should Use Relationship Marketing

Why SEOs Should Use Relationship Marketing | CRM and Brand Loyalty | Scoop.it
As search engines continue to roll out new algorithms that aim to reduce the effectiveness of certain black hat SEO techniques, white hat SEOs also have to find new ways to manage successful SEO campaigns.

Via Neal Shen
David Lacroix's insight:

Why should CEO use Relationship Marketing ?
We are not talking about one-to-one Marketing, but of a face-to-face Marketing, to build a better brand loyalty 

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Neal Shen's curator insight, May 5, 2013 6:35 AM

Why SEO should use relationship marketing? Is it easy or hard to build?

 

Relationship marketing is a intelligent techology, if the company use it prorerly. The connection with customer that was bulit can stand the test of time. Customer loyalty is important for companies' success.

 

This is a long-term strategy  so don’t expect immediate results. However, with patience and hard work, your relationship marketing campaign will bring plenty of rewards.

John Clinton's comment, May 5, 2013 6:51 AM
I agree, there are something have to say, not all SEO need to use relationship marketing.
Neal Shen's comment, May 5, 2013 6:54 AM
Yes, it depends
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CRM according to Stanton Allen

Watch our video which illustrates some of the challenges that professional services firms face when trying to implement CRM successfully.

Via DebDobson
David Lacroix's insight:

A MIT professor once said: "Why CRM fails?"

CRM fails because firms are not implementing it successfully.
Implementing a bright and smart CRM allows you to build your brand loyalty!

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TROMBETTA Marine's comment, May 22, 2014 9:15 AM
Nice video !!
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The Role of CRM in Delighting & Surprising Customers

The Role of CRM in Delighting & Surprising Customers | CRM and Brand Loyalty | Scoop.it
Customer Relationship Management (CRM) is so much more than a customer list and knowing a few birthdays and zip codes. Columnist Ramon Ray makes the case for CRM in building loyalty through delightful customer experiences.

Via The Customer's Shoes, O Sha
David Lacroix's insight:

Be careful with CRM: to build a great brand royalty, you not only have to improve your consumer's database, but to create delighting experiences.
Today there's no differentiation with services but with experience. How do you think about that? 

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O Sha's curator insight, April 29, 2014 4:13 PM

CRM can do a nice work in maintaining and improvement of customer loyalty.

Smile Jeremy's comment, May 4, 2014 7:36 PM
Wokao, it even changed my life!
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The future of loyalty is social | News | Marketing Week

The future of loyalty is social | News | Marketing Week | CRM and Brand Loyalty | Scoop.it
Brands are turning to social media platforms to bring the traditional loyalty model in line with the growing consumer demand for social recognition, personal relevance, intimacy and immediacy.

Via Neal Shen, O Sha
David Lacroix's insight:

Brands are more and more turning into social media platforms more than a single product: here are new ways to build brand loyalty 2.0!

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John Clinton's curator insight, May 14, 2013 11:16 AM

Loyalty schemes must not only be social but mobile. How is the mobliablity?

Neal Shen's comment, May 14, 2013 11:19 AM
Interesting question, the advent of the smart phone have great influence on marketing.
O Sha's curator insight, May 16, 2014 2:05 PM

Interesting. What will happened if customers and company have different thoughts?

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20 Ideas to Improve Customer Retention

20 Ideas to Improve Customer Retention | CRM and Brand Loyalty | Scoop.it
RT @InyakiRuiz: 20 Ideas to Improve Customer Retention http://t.co/iaofuzMiKw #Retention #Customer #marketing

Via O Sha
David Lacroix's insight:

You can find here 20 easy ways to use CRM in order to build brand loyalty, provided your firm has the competences and pieces of information sufficient to provide an efficient process

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O Sha's curator insight, May 19, 2014 6:59 AM

Simple tips for better using of CRM.

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Deepen or Cheapen? Loyalty in the Age of the Deal (guest post) | Social Media Today

Deepen or Cheapen? Loyalty in the Age of the Deal (guest post) | Social Media Today | CRM and Brand Loyalty | Scoop.it
By Hunter MadsenDo deals still build customer loyalty in the emerging Age of the Deal?  Is traditional customer loyalty even possible when “everything’s on deal”?
David Lacroix's insight:

Great article about how marketers now try to build consumer loyalty  in a world where everything is on a deal: is it possible to rise brand loyalty with a fast growing industry of consumer goods?

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