CRM analytics
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Rescooped by Sébastien Godefroy from Cloud News
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The Netflix Tech Blog: Netflix Billing Migration to AWS - Part III

The Netflix Tech Blog: Netflix Billing Migration to AWS - Part III | CRM analytics | Scoop.it

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Tesla permet de contrôler son véhicule depuis son smartphone

Tesla permet de contrôler son véhicule depuis son smartphone | CRM analytics | Scoop.it
+ VIDEOS Une mise à jour du logiciel des Model S et Model X de Tesla permet de manoeuvrer le véhicule depuis un...

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CRM Retargeting? The Next Wave Of Big Data Utilization For Marketing - Forbes

CRM Retargeting? The Next Wave Of Big Data Utilization For Marketing - Forbes | CRM analytics | Scoop.it
In the days of big data, cookie-based marketing and traditional advertising efforts seem rather dated. Enter CRM retargeting—a technique that uses the power of data to help brands design more penetrative ad campaigns.

CRM retargeting is a relatively new marketing approach that allows brands to send targeted messages to people online using their customer database. It’s different from regular retargeting because it uses customer information that has been collected offline, such as CRM data. You can think of CRM retargeting as a marriage of online and offline marketing for brands to seamlessly communicate with their audience.

A company’s CRM database primarily contains information about people with whom they already have some type of relationship. They may be doing business with them currently or they have done so in the past. CRM retargeting is especially helpful in reengaging those customers who haven’t had any significant interaction with a company for a long time.

Salesforce is now offering retargeting capabilities for marketers that allows CRM database information to be tied to their Facebook and Twitter ad platforms. This will help brands design more informed and better targeted advertisements that will end up in your social streams.

 

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marketingIO's curator insight, June 8, 2015 9:00 PM

Any kind of retargeting is needed: CRM, MA, ESPs, whatever.

Les DIGIVORES's curator insight, June 10, 2015 7:22 AM

If you want your company to become more customer centric well, it's worth it having a look ...