In the days of big data, cookie-based marketing and traditional advertising efforts seem rather dated. Enter CRM retargeting—a technique that uses the power of data to help brands design more penetrative ad campaigns.
CRM retargeting is a relatively new marketing approach that allows brands to send targeted messages to people online using their customer database. It’s different from regular retargeting because it uses customer information that has been collected offline, such as CRM data. You can think of CRM retargeting as a marriage of online and offline marketing for brands to seamlessly communicate with their audience.
A company’s CRM database primarily contains information about people with whom they already have some type of relationship. They may be doing business with them currently or they have done so in the past. CRM retargeting is especially helpful in reengaging those customers who haven’t had any significant interaction with a company for a long time.
Salesforce is now offering retargeting capabilities for marketers that allows CRM database information to be tied to their Facebook and Twitter ad platforms. This will help brands design more informed and better targeted advertisements that will end up in your social streams.
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