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Rescooped by cristina rojas from Consumer Behavior in Digital Environments
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Eye Tracking 101: How Your Eyes Move on a Website

Eye Tracking 101: How Your Eyes Move on a Website | cristina | Scoop.it

Engage website visitors better by designing your site to match how people's eyes move on the page. Here are some surprising eye tracking stats to help.

 

Putting together a great looking website is a great start, but it is just a start.

 

True web design requires you to venture beyond the aesthetic and into the worlds of User Experience and Conversion Rate Optimization.

Knowing how the viewers of your site really see it can help to shine light on new and/or missed opportunities within your current design. It may also bring out the need for new elements or changes.

 

While there are plenty of options for improving CRO, eye tracking analysis provides some of the most useful information for optimizing your biggest digital marketing asset, your website.

 

A good design will catch people’s eye, but a great design will keep people on your site and get them engaged with your content. And while you shouldn’tunderestimate the power of good copy, your design is what people notice first.

 

We teamed up with our friends over at Single Grain to put together the infographic below in hopes that it will help everyone get a better, basic understanding of what eye tracking is and what it can do.


Via Russ Merz, Ph.D.
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Steve Baker's curator insight, February 19, 2014 7:37 AM

Designing clean, effective websites that work and deliver clients 

Mike Milazzo's curator insight, February 21, 2014 10:09 AM

When we get past all the ads.

Gonzalo Moreno's curator insight, February 22, 2014 6:55 AM

One of my students' favorite topics... XD

Rescooped by cristina rojas from International Marketing Communications
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9 Simple Local Marketing Ideas for Your Small Business

9 Simple Local Marketing Ideas for Your Small Business | cristina | Scoop.it
So often these days when we think about marketing our small business, we think about finding new customers on the internet. Facebook, Yelp, Google Ads...

Via The Fish Firm, Paul Squirrell
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Witmer Group's curator insight, January 28, 2014 9:04 PM

Local is still so relevant and important in any marketing strategy.

Jeremy Barton's curator insight, February 5, 2014 1:31 AM

These are simple and what's more do able for most of us.

Paul Squirrell's curator insight, February 5, 2014 3:27 AM

I came across this and thought it worth posting.  It's very easy to forget about 'traditional' forms of promotion in a facebooked / LinkedIn world but, sometimes a simple flyer or cold call to a prospect does the trick - especially if you're a niche or small business.  Lets not neglect the old for the new if the old still works.

Rescooped by cristina rojas from Health promotion. Social marketing
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Want to Enhance brand Visibility Smartly? Here's How you Can!

Want to Enhance brand Visibility Smartly? Here's How you Can! | cristina | Scoop.it
Infographic on Creating branding and authority business with smart business technique in making business branding with digital branding tools online

Via Giuseppe Fattori
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Rescooped by cristina rojas from Eurozone
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Troika Estimates Greece Will Need Further Financial Support

Troika Estimates Greece Will Need Further Financial Support | cristina | Scoop.it

Greece ’s international creditors in Europe and Washington estimate that besides the loan of 10-20 billion euros currently under negotiation, the Greek economy will need further financial support in order to stay afloat by 2016.

Troika officials have estimated that Greece’s fiscal deficit for the years 2014 and 2015 will reach the amount of 8 billion euros and 11 billion euros by 2016. Thus, a loan of 20 billion euros would be enough for Greece to meet its financial obligations.


Via Euro Zone
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