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Crispy Content
Content and everything around it
Curated by Hans Matthias
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What is Evergreen Content? Your Guide to Long-Lasting Content That Boosts SEO - Business 2 Community

What is Evergreen Content? Your Guide to Long-Lasting Content That Boosts SEO - Business 2 Community | Crispy Content | Scoop.it
What is Evergreen Content? Your Guide to Long-Lasting Content That Boosts SEOBusiness 2 CommunityIf you're involved with SEO, content marketing or any kind of web marketing, you've probably heard the phrase “evergreen content” and been told that...

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Corporate Publishing Basisstudie III: Die Rolle der digitalen Medien im CP-Mix

Corporate Publishing Basisstudie III: Die Rolle der digitalen Medien im CP-Mix | Crispy Content | Scoop.it
Wie setzen Unternehmen in Deutschland, Österreich und der Schweiz Corporate Publishing für die Kommunikation ein?

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Social Media Cheat Sheet for the top Nine Social Networks for Business – #infographic

Social Media Cheat Sheet for the top Nine Social Networks for Business – #infographic | Crispy Content | Scoop.it
Social Media Cheat Sheet for the top Nine Social Networks for Business Business owners know...

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How Cats Rule the Web [INFOGRAPHIC]

How Cats Rule the Web [INFOGRAPHIC] | Crispy Content | Scoop.it

For cat lovers, the dog park is the Internet! Whether you’re a cat or dog person, you’ll want to check out this cute infographic from SurDoc.com to learn why cats are the most popular pets online.

 

Why are cats so popular? Below are some of the key takeaways:

 

1. Cats are Popular
33% of American households have a cat while 52% have more than one cat.

2. Cats often come across as arrogant and aloof. Making them more funny.

3. Cats are spontaneous and unpredictable

4. Cats are perfect distraction

5. Cats are funny. Nuff said.

6. Cats express variety of emotions

7. People are in awe of them

8. We admire cats

9. Cats resemble human babies.

10. Cat owners use the internet

11. Cats are cute. Nuff said.


Source: https://www.surdoc.com/cats-rule-the-web/


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Using Content Curation as a Source for a Perfect Marketing Mix [INFOGRAPHIC]

Using Content Curation as a Source for a Perfect Marketing Mix [INFOGRAPHIC] | Crispy Content | Scoop.it

Many people just constantly face several challenges and stumbling blocks to create original content for blogs and social media sites.

In an infographic by Uberflip, 73% of marketers are facing the challenge of creating original content while 75% agreed that they just don’t have the time.

The visual explores how curation can become an effective tool to incease visibility, boost SEO and establish thought leadership. Yes, you don’t have to constantly create original content to effectively showcase your knowledge about a topic but carefully handpicking the best content sources and amassing or putting them together in a way that clearly explains all strong points will help you produce an organized content.

 

Key Takeaways:
- Creating original content is the biggest obstacle for 73% of content marketers.
- 75% of marketers cannot justify spending the time needed to create original content for their audience.
- There are a variety of tools developed within the past 3 years that can help marketers and content curators gather the most relevant content, re-purpose it, and present it to their audience in unique ways.
- 85% of brands use content curation to establish thought leadership, and 80% say it enables them to increase brand visibility


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How to Consistently Out-Curate Your Competitors | Outspoken Media

How to Consistently Out-Curate Your Competitors | Outspoken Media | Crispy Content | Scoop.it

Excerpted from this interesting article on Outspoken Media:

"The facts are:

***Content curation is a needed skill that will only grow in importance as more big brands and publishers flood the Internet with all kinds of content.
***Curation can be a fun, rewarding and highly effective part of your online marketing mix.
***Curating content requires skill, tenacity and, above all, an unflinching focus on the needs of your audience.

 

The biggest temptation all search marketers face is to sell our souls to the Borg and AUTOMATE EVERYTHING.

 

An effective curation strategy requires a healthy variety of sources. If you expect any one tool to do all of the work for you, you’re going to miss a lot of remarkable content.

 

So, use a fancy tool as one of your filters, if you wish. But don’t fool yourself into believing you can just put it on autopilot and watch it magically send you everything you need to succeed.

 

If your goal is to curate content that provides true value for your audience, you’ve got to out-hustle all of the namby-pamby posers in your niche who claim to be curating, however half-heartedly.

 

Here is a collection of solid strategies and tasty tactics that will help you consistently out-curate your competitors.

1) Create Twitter lists of experts and thought leaders in your niche.

2) Save Twitter searches for relevant keywords.
3) Build customized MyAllTop pages to keep up on industry blogs.
4) Set up Google Alerts for targeted keywords.
5) Subscribe to blogs by RSS and view them in Google Reader.
6) Create topical lists on Facebook.
7) Perform keyword searches in Trackur.
8) Explore Regator’s curated blog directory.
9) Hunt down content by category on StumbleUpon.
10) Find applicable articles and experts with Topsy.
11) Join relevant LinkedIn groups.
12) Search Scribd’s documents database.
13) Dig into the bookmarked items on Delicious.
14) Keep an eye on curated niche sites that serve your audience, like Inbound.org.
15) Scour the Web with Snip.it and Scoop.it.
16) Drop your keywords into Bottlenose.
17) Scan the curated lists on List.ly.
18) Sign up for a personalized email digest from YourVersion.
19) Say hello to your little friend: Social Buzz.
20) Swing by Ice Rocket and ROCKZi once in awhile.
21) Ignore Google+ at your own risk. I dare you. #smooches.

 

Constantly Refine and Refocus Your Curation Strategy:

I like to cram tons of different sources into my content funnel at the beginning of each new curation project. Then, once I’m convinced I’ve cast my net wide enough, I begin the crucial process of whittling down those sources into a much more manageable list.

 

Be the Pickiest, Little Curator Allowed by Law:

If you’re going to out-curate your competition, every piece of content you serve to your audience has to be exactly the right piece of content.

Set high standards and strive to exceed them...."

 

 

Read full, long and interesting article here: 

http://outspokenmedia.com/online-marketing/how-to-consistently-out-curate-your-competitors/


Via Giuseppe Mauriello
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Martin (Marty) Smith's comment, October 2, 2012 7:08 AM
Great note Giuseppe. I moved it to Curation Revolution this morning. Marty
Giuseppe Mauriello's comment, October 2, 2012 7:22 AM
@Marty...I have seen your rescoop few minutes ago. Thanks for appreciation my curated article.
massimo facchinetti's comment, October 5, 2012 7:48 PM
I am far from being namby-pamby
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Is Content Marketing The New Advertising? | B2B Marketing Insider

Is Content Marketing The New Advertising? | B2B Marketing Insider | Crispy Content | Scoop.it

When I ask people what they think marketers do or what is marketing, they almost always say that marketing is some form of advertising or promotion.

 

We all learned the “4 Ps” (Product, Promotion, Price and Place for those who don’t remember.) So we know that there is more to marketing than just promotion. But even this traditional definition is under attack. Traditional advertising and branding are under attack.

 

In this recent post from Copyblogger, Frank Strong makes a great case for why content marketing is the new branding.

 

I agree with his case and would add that content marketing is the new advertising. I have even said that all marketing is content. And soon, content marketing will become all marketing if it hasn’t already.

 

According to Frank, Branding is more than a logo or a tagline. Branding exists in the minds of consumers as a perception. And all the company assets support or extend existing notions or expectations. Great companies, then exceed these expectations with the experiences they deliver with their product of service.

 

Frank goes on to explain that “the essence of a brand lies within its meaning. And words have meaning. Words matter.” You can see where he’s going, right? It’s the content that supports the brand promise. And it’s not just your content. More importantly it is “what other people say about you” that matters most.

 

Great content and engaging stories help your company’s content get found and get shared. When great content is shared, commented on or liked, it is no longer your content alone. It is their content. And user-generated content is trusted more than advertising or promotion.

 

Echoing my recent talk on the battle for customer attention, Frank explains that “Content is currency — something we trade for our audience’s attention. That currency becomes more valuable every time it’s shared by someone other than ourselves.”

 

And so he implores us in marketing and business to focus on creating content worth sharing.

 

Thankfully, the folks at PRWeb, have created this guide to creating content based on a view of the level of customer engagement and the level of company effort to create. It says it is for small business but I think it’s relevant for all businesses. So check it out. And tell me what you think:

 

Is content marketing the new branding?
Is content marketing the new advertising?
Will marketing simply become synonymous with content marketing?

 

#FlowConnection

#ChannelConnect

#TrustCloud


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MediaPost Publications Mobile Reshapes the Future 10/18/2012

MediaPost Publications Mobile Reshapes the Future 10/18/2012 | Crispy Content | Scoop.it
Mobile Reshapes the Future - 10/18/2012...
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10 Amazing Social Media Statistics [INFOGRAPHIC]

10 Amazing Social Media Statistics [INFOGRAPHIC] | Crispy Content | Scoop.it
Did you know that Twitter is grabbing more new registrations than Facebook, with more than half of its entire userbase compromised of people who have signed up in the last year, compared to just 19 percent for Mark Zuckerberg’s baby?

What if I said that almost a quarter (23 percent) of Facebook users check their account five or more times each day, Twitter users are 33 percent more likely to be Democrats or – sorry Foursquare – that 74 percent of Americans are unfamiliar with the concept of ‘checking in’.

 

These, and several other amazing social media statistics, can be found in the infographic on social media statistics...


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LuciaSilva's comment, October 7, 2012 4:35 PM
Great post!
iPhone Developer's comment, October 12, 2012 7:51 AM
That's ow some good job
Ciberbebe.com's curator insight, July 23, 2013 4:56 AM

#socialmedia statistics

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Facebook Launches Collections, “Want/Collect” Buttons That Save Products To Pinteresque Profile Sections

Facebook Launches Collections, “Want/Collect” Buttons That Save Products To Pinteresque Profile Sections | Crispy Content | Scoop.it

Excerpted from article on TechCrunch:

"Facebook has just begun testing “Collections” — a new feature it says is “unrelated” to Pinterest but could be a competitor. It allows retailers to add “Want” or “Collect” buttons to news feed posts about products. These save and share products to a “Wishlist” on user profiles that host a “Buy” button that can be clicked through to make purchases offsite.

Seven retail partners can now share Collections posts to their fans.

 

Collections could help retailers score viral click-throughs to their product pages by making things their fans are interested in more discoverable to friends. Facebook isn’t earning affiliate fees on Collections click throughs, but it could get brands to buy ads to get more fans.

 

The “Want” button adds a product to a Timeline section called “Wishlist” visible to friends of friends, the “Collect” button saves to to a Collection called “Products” that’s visible to friends only, and a special version of the “Like” button will also add to “Products” but that’s visible to friends of friends.

 

The “Want” button adds a product to a Timeline section called “Wishlist” visible to friends of friends, the “Collect” button saves to to a Collection called “Products” that’s visible to friends only, and a special version of the “Like” button will also add to “Products” but that’s visible to friends of friends..."

 

Read full article here:

http://techcrunch.com/2012/10/08/facebook-collections/


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The Psychology of Colors | Visual.ly

The Psychology of Colors | Visual.ly | Crispy Content | Scoop.it
Ever wondered why McDonald’s, KFC and Pizza Hut have a dash of red in their logos? Because the colour red whets appetite.
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A Crystal Clear Explanation of How Social Media Influences SEO

A Crystal Clear Explanation of How Social Media Influences SEO | Crispy Content | Scoop.it

In the history of search engine optimization the rank of a piece of content in search engine results has typically come down to two key drivers: relevancy and authority. Relevancy is all about using the right keywords in your headlines, sub-headlines and anchor text to match what people are searching for online. Authority has predominantly been defined by the number and type of sites that are linking to your content via inbound links. Pretty standard stuff, right?

 

Well recently, things have changed a bit. More and more, search engines have begun to incorporate social context into their search results. And it's high time we dive into what role social context is playing in SEO, and how marketers can adjust their strategies to match the changing character of search. So without further ado, let's get into the nitty gritty of what's being called "social search" and learn how it affects marketers.

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A creative idea: An annual report that can only be read in the sun.

A creative idea: An annual report that can only be read in the sun. | Crispy Content | Scoop.it
page-online.de - Ideen und Know-how für Kreative in Design, Werbung, Medien...
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Corporate Publishing statt Content Marketing - cpwissen

Corporate Publishing statt Content Marketing - cpwissen | Crispy Content | Scoop.it
Die Branche hält mehrheitlich am Begriff des Corporate Publishing fest, wenngleich beträchtliche 44 Prozent nicht mehr von dessen zielführender Wirkung überzeugt sind.

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Social Media = The New SEO

Social Media = The New SEO | Crispy Content | Scoop.it

"If you expect to do well with SEO and with your SERP (Social Media Results Pages) results, Social Media engagement needs to become a big part of the equation.

 

If you are scratching your head about what “Social Signals” means, yes, it is one of those jingoistic terms that have emerged in the Social Media Space.

 

It refers to what used to be known as “recommendations” but has now has evolved to“like”, “retweet”, “+1” or, hot-off-the press over on Linkedin, “endorse”.

 

Read More At: http://www.business2community.com/seo/social-media-is-the-new-seo-deal-with-it-0291731


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Mike Ellsworth's comment, October 7, 2012 11:05 PM
Atty, thanks for the reScoop!
Jordan Sanders's comment, October 10, 2012 9:23 AM
my pleasure, keep the good stuff coming!
Mike Ellsworth's comment, October 10, 2012 10:09 AM
Atty, thanks for the reScoop!
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Infographics- An easier way to get backlinks to your site

Infographics- An easier way to get backlinks to your site | Crispy Content | Scoop.it

Infographics are trending on the internet. There are used as a backlink bait by many of the popular brands. It serves as a dual advantage as it benefits both the creater and the user. The creator of the infographics is benefitted by getting a backlink to its website and the user of the infographic has an advantage of displaying visual friendly content on the site.

 

What are Infographics?

Infographics is short form for "Information Graphics". These are image visualization of data or information. It draws inspiration from Pictographs which are used as a picture language. Human mind accepts visual data more accurately and clearly than the raw text data. This concept relies heavily upon the creation of images which are used to convey complex data,graphs,information etc in an easier way before the audience.

Infographics are really useful in getting good backlinks to your website. The best way is to publish an infographic with a code to allow further embedding (The embed code contains the source of the image which is your website). People who visit your website would be able to see the embed link and if they like our picture, they would surely use it on their own website thus providing you a backlink.Moreover, you can even distribute your infographic to hundreds of specialized infographic directories thus increasing your chances of getting backlinks...


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Why Content Marketing Is More Cost Effective Than Digital Advertising [Research] | Heidi Cohen

Why Content Marketing Is More Cost Effective Than Digital Advertising [Research] | Heidi Cohen | Crispy Content | Scoop.it
Content marketing enables marketers to build a targeted, engaged audience, rather than using advertising to rent eyeballs when the need arises.

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Social Media Explained with Coffee [PHOTO]

Social Media Explained with Coffee [PHOTO] | Crispy Content | Scoop.it

The following photo explains social media with coffee. The duck face part on Instagram is pretty spot on :)


Via Jonha Richman, Gerrit Bes
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Tips for improving your online branding #branding #marketing

Tips for improving your online branding #branding #marketing | Crispy Content | Scoop.it

Some people think that branding is a highly expensive marketing activity that can only be pursued by multinationals with million dollar budgets while others regard branding as a highly complex strategy that only those well trained are able to use efficiently.

These statements are not false, but they are only a small part of a bigger picture. There’s at least one aspect of branding which is so simple that even a child could do it, as easy as pie, and with little to practically no cost whatsoever.

I’m talking about online branding.
Business of all sizes are joining the web experience, not only to build their own websites, but also to expand their digital presence with secondary sites, social media outlets and company blogs. It’s at this initial stage that it’s more important than ever to establish a successful online branding strategy. Here’re a few tips on how to go about doing that.

Branding in the digital world
The Internet has opened up a channel where small businesses can create brand value at an investment level which was previously out of reach. Even independent professionals are able to brand themselves on almost equal terms with any multinational.
This article features things that companies and individuals should keep in mind to establish a consistent branding across the web, and create that so-desired good first impression.


Via Brian Yanish - MarketingHits.com
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GooglePlus Helper: The importance of your Google+ profile

GooglePlus Helper: The importance of your Google+ profile | Crispy Content | Scoop.it

Create your profile!

What is the most important thing when joining Google+?
It’s not finding friends or family, though you might think so, especially if you’re used to using Facebook.

Your profile is like your business card:
Fill up your profile’s “About” page with photos and information about who you are, where you work, what your hobbies and interests are.

This will help you to find like-minded people among the Pluserati, i.e. the other G+ users. The more you share about yourself, the better.


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7 Reasons Storytelling is Important for Branded Content

7 Reasons Storytelling is Important for Branded Content | Crispy Content | Scoop.it

Stories and the art of storytelling play a major role in content marketing today. Not all brands realize the importance of unearthing their core story and learning to tell stories in ways that endear new fans and motivate advocates. In case you need even more reason to learn to weave an effective narrative throughout your marketing efforts, here are seven reasons storytelling is important for branded content.

 

Thanks to fellow curator Giuseppe Mauriello for sending me this! It's perfect for a mid-week pick-me-up.

 

This post is quick and easy to digest -- because you can get all the messages by viewing the photos. What a great example of using visuals in a blog post to create easy to scan, more compelling and enjoyable content.

 

Have a delightful read and day!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Study shows 62% of consumers have used social media for customer support

Study shows 62% of consumers have used social media for customer support | Crispy Content | Scoop.it

Customer support platform Zendesk has released some interesting details in a 2011 study and infographic. The study shows that businesses and consumers are both using the social media platforms to communicate and customer support. 


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Convert your Facebook or Twitter Accounts into a Custom Blog

Convert your Facebook or Twitter Accounts into a Custom Blog | Crispy Content | Scoop.it

Facebook or Twitter accounts has become a necessity for many people across the globe. Most of them like to spend their more than half of time on these social networking sites for a number of reasons. The list of these reasons are growing rapidly day by day, week by week and year by year as it is updated a number of times daily by its users. So in order to preserve these updates and posts now you can place these updates and posts.


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Branded Content adds emotional value « Crispy Content

Branded Content adds emotional value « Crispy Content | Crispy Content | Scoop.it

Branded Content is everywhere. See why it is so appealing to many companies and how it can contribute to your brand.

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