Crispy Content
Follow
134 views | +0 today
Crispy Content
Content and everything around it
Curated by Hans Matthias
Your new post is loading...
Your new post is loading...
Rescooped by Hans Matthias from Content Creation, Curation, Management
Scoop.it!

3 Ways To Make Your Content Go Further - Forbes

3 Ways To Make Your Content Go Further - Forbes | Crispy Content | Scoop.it
3 Ways To Make Your Content Go FurtherForbes“With more than 90% of respondents predicting that content marketing will increase in importance over the next 12 months, the findings overwhelmingly point to the discipline's mounting importance,”...

Via massimo facchinetti
more...
No comment yet.
Rescooped by Hans Matthias from Content Creation, Curation, Management
Scoop.it!

Social Media Breathes New Life Into Branded Content - Forbes

Social Media Breathes New Life Into Branded Content - Forbes | Crispy Content | Scoop.it
(Photo credit: Wikipedia) By Alice Brennan This article is the second installment of a three-part series on social media strategies for business.

Via massimo facchinetti
more...
No comment yet.
Scooped by Hans Matthias
Scoop.it!

This Man Makes Data Look Beautiful

This Man Makes Data Look Beautiful | Crispy Content | Scoop.it
Big data is a big deal, but it means nothing if no one can make sense of it. But some people are born with an innate ability to do just that; Jer Thorp is one such person.
more...
No comment yet.
Rescooped by Hans Matthias from Digital-News on Scoop.it today
Scoop.it!

Why Branded Content is Beating Editorial

Why Branded Content is Beating Editorial | Crispy Content | Scoop.it
In many cases, brands have a leg up on news organizations in creating content that resonates with people, argues JWT NY's Lydia Leavitt.

Via Thomas Faltin
more...
No comment yet.
Rescooped by Hans Matthias from Social Advertising Campaigns
Scoop.it!

The funniest campaign this year: Africa For Norway - Osocio, The best of non-profit advertising and marketing for social causes

The funniest campaign this year: Africa For Norway - Osocio, The best of non-profit advertising and marketing for social causes | Crispy Content | Scoop.it

The Africa for Norway campaign is very successful. Lots of views on YouTube. Great buzz on various social media channels. And BBW World did an item about it.


Via Osocio
more...
No comment yet.
Rescooped by Hans Matthias from Digital Marketing & Communications
Scoop.it!

Google's Fight to Kill Search by 2020

Google's Fight to Kill Search by 2020 | Crispy Content | Scoop.it
in the war on search, the most interesting battle will be the one google wages on itself.

Via Alex Butler
more...
No comment yet.
Scooped by Hans Matthias
Scoop.it!

Cell Phones Becoming The Go-To Device for Online Activities, Banking and More [STUDY]

Cell Phones Becoming The Go-To Device for Online Activities, Banking and More [STUDY] | Crispy Content | Scoop.it
A new Pew Internet study reveals that cellphone usage is increasing, as Americans use their phones more for any kind of activity.
more...
No comment yet.
Rescooped by Hans Matthias from SEO and Social Media Marketing
Scoop.it!

Social + Search: Building A Better Search Engine

Social + Search: Building A Better Search Engine | Crispy Content | Scoop.it

A recent article on ZDNet posited that Google will continue to be the primary search engine of choice for the foreseeable future. 

 

With competitors like Bing clamoring to get a slice of the “search pie”, and Facebook’s experiment in social search, it’s not easy to predict the future of search engines. The data, however, leads to interesting questions on just what it means to be the top search engine on the new Social Web.

 

Find Out More: http://socialmediatoday.com/rorymartin/955996/social-search-building-better-search-engine


Via Antonino Militello
more...
No comment yet.
Scooped by Hans Matthias
Scoop.it!

What To Know When Including Google+ Into Your Social Media Marketing Plan — socialmouths

What To Know When Including Google+ Into Your Social Media Marketing Plan — socialmouths | Crispy Content | Scoop.it

"Remember that content is key in today’s social media marketing world so make sure the content you share is representative of your brand and industry. Google+ posts with images or videos do especially well so be sure to include rich media content in your strategy."

more...
No comment yet.
Scooped by Hans Matthias
Scoop.it!

Tesco tops UK print readership charts: News from Warc.com

Tesco tops UK print readership charts: News from Warc.com | Crispy Content | Scoop.it

"LONDON: A free customer magazine published by Tesco, the retailer, has surpassed The Sun, the newspaper, to become the most read print title in the UK."

more...
No comment yet.
Scooped by Hans Matthias
Scoop.it!

Marken werden zu Medien: Wieso Konsumgüterhersteller Newsrooms betreiben könnten

Marken werden zu Medien: Wieso Konsumgüterhersteller Newsrooms betreiben könnten | Crispy Content | Scoop.it
Globale Konsumgüterhersteller zeigen sich experimentierfreudig, was die Zielgruppenansprache im digitalen Zeitalter angeht - und schlüpfen dabei in die Rolle von Medien.
more...
No comment yet.
Scooped by Hans Matthias
Scoop.it!

The Anatomy of a Killer Content Marketing Strategy

The Anatomy of a Killer Content Marketing Strategy | Crispy Content | Scoop.it
Refinery29 has become a publishing force. Here's how this company makes people want to buy clothes.
more...
No comment yet.
Scooped by Hans Matthias
Scoop.it!

Content migration: options and strategies - Step Two Designs

Content migration: options and strategies - Step Two Designs | Crispy Content | Scoop.it
Explores the options for migrating content as part of a site redesign, giving tips and suggestions.
more...
No comment yet.
Scooped by Hans Matthias
Scoop.it!

Adidas #TheReturn: Best Practice in Sachen Content Marketing

Adidas #TheReturn: Best Practice in Sachen Content Marketing | Crispy Content | Scoop.it
Hans Matthias's insight:

Even injured athletes can be perfect brand ambassadors. #thereturn campaign by Adidas is an effective content marketing strategy.

more...
No comment yet.
Rescooped by Hans Matthias from Content Creation, Curation, Management
Scoop.it!

The value of Branded Content Marketing | Washington Times Communities

The value of Branded Content Marketing | Washington Times Communities | Crispy Content | Scoop.it
A viable option for businesses in the current economic downturn.

Via Stefano Principato, massimo facchinetti
more...
No comment yet.
Rescooped by Hans Matthias from visualizing social media
Scoop.it!

Facebook, Twitter, Pinterest & LinkedIn: Global Social Media Statistics [INFOGRAPHIC]

Facebook, Twitter, Pinterest & LinkedIn: Global Social Media Statistics [INFOGRAPHIC] | Crispy Content | Scoop.it

This infographic takes a look at some key social media statistics from around the globe.

 

Did you know that Japan is the only major country where Twitter is more popular than Facebook? This year, Pinterest has seen enormous growth in the U.S. – the highest increase rate of anywhere in the world – and India is now just behind the United Kingdom in LinkedIn use, with 15 million people using the site. And they’re not planning to stop there, as India is tipped to become Facebook’s largest market by 2015...


Via Lauren Moss
more...
Maxwell Stinson's comment, December 9, 2012 8:49 PM
great infographic!
Wanda Rawlins's curator insight, December 15, 2012 8:24 AM

I didn't know that about Japan and Twitter -this is great info thanks for the share and insights.

Scooped by Hans Matthias
Scoop.it!

Infographic: The Growing Impact of Social Media | Socially Aware Blog

The Growing Impact of Social Media

more...
No comment yet.
Rescooped by Hans Matthias from ten Hagen on Social Media
Scoop.it!

4 soorten content waar de klant WOW tegen zegt

4 soorten content waar de klant WOW tegen zegt | Crispy Content | Scoop.it
Content marketing is hot! Integreer deze 4 typen content in uw content marketing strategie, en de prospect zal aan uw voeten liggen!

 

Hot like wow or something like ‘ow?’ Door grappig, schokkend, interessant of relevant nieuws te delen komt u ‘in the picture’ te staan. Maar vormt uw content als geheel ook een picture perfect?

 

Ik laat u vier typen content zien die zouden moeten worden geïntegreerd in uw content marketing strategie. Allen hebben een bepaalde kracht, maar wanneer u deze samenbundelt tot een content-boeket, ligt de prospect aan uw voeten. Content maakt content, zullen we maar zeggen!

 

Lees verder: http://bitly.com/4typescontent

 

door Eline Stuivenwold #One4Marketing

#FlowConnection


Via Laurens ten Hagen
more...
No comment yet.
Scooped by Hans Matthias
Scoop.it!

Does Mobile SEO Determine Which Results You See?

Does Mobile SEO Determine Which Results You See? | Crispy Content | Scoop.it
Here are 4 important factors to keep in mind when considering mobile SEO and its impact on your search engine results.
more...
No comment yet.
Scooped by Hans Matthias
Scoop.it!

Der Social Media Manager ist (noch) ein Einzelkämpfer

Der Social Media Manager ist (noch) ein Einzelkämpfer | Crispy Content | Scoop.it
In letzter Zeit sprießen Berufsbezeichnungen rund um das Social Web wie Pilze aus dem Boden. Junior Social Media Consultant, Senior Community Manager, Social Media Specialist, Consultant Social Media, Social Media Manager und wie sie alle heißen.
more...
No comment yet.
Rescooped by Hans Matthias from Content Creation, Curation, Management
Scoop.it!

Community Management, Content Creation And Curation: The Changing Face Of Social Media

Community Management, Content Creation And Curation: The Changing Face Of Social Media | Crispy Content | Scoop.it
By Amy @BubbleJobs Here at Bubble we're literally surrounded by job ads on a daily basis, we just can't get away from them (even as I'm writing this I can spy two job specs on my desk that need to be turned into compelling, witty and oh-so-clever...

Via ThePinkSalmon, massimo facchinetti
more...
No comment yet.
Scooped by Hans Matthias
Scoop.it!

Having a Mobile Strategy Is Like Having a 'Laptop' Strategy 20 Years Ago | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

Having a Mobile Strategy Is Like Having a 'Laptop' Strategy 20 Years Ago | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age | Crispy Content | Scoop.it
having a 'mobile strategy' understates the importance of mobile.
more...
No comment yet.
Scooped by Hans Matthias
Scoop.it!

Staying visible with Evergreen Content

Staying visible with Evergreen Content | Crispy Content | Scoop.it

Evergreen Content is web content that is “fresh” and continiously relevant to the user. It is true that “what happens on the Internet stays on the Internet”, the question is, though, for how long will it be visible to the user before being out of sight for search engines.

more...
No comment yet.
Scooped by Hans Matthias
Scoop.it!

Topshop to Debut Interactive, Shoppable Livestream During London Fashion Week

Topshop to Debut Interactive, Shoppable Livestream During London Fashion Week | Crispy Content | Scoop.it
Topshop has crafted a highly social, interactive and customizable live-viewing experience for London Fashion Week.
more...
No comment yet.
Scooped by Hans Matthias
Scoop.it!

Toys R Us boss hits at online shopping - FT.com

Toys R Us boss hits at online shopping - FT.com | Crispy Content | Scoop.it
Shoppers who take to the internet should start considering the environmental impact of ecommerce, according to the head of Toys R Us, a largely bricks and mortar retailer battling online rivals.
more...
No comment yet.