Crisis Communications
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In crisis, smart management often trumps legal strategy

In crisis, smart management often trumps legal strategy | Crisis Communications | Scoop.it
The way Rogers handled a recent roaming-charges story is a good example of how to use communication to protect a brand (Rogers roaming fees and why good communications should trump legal in many situations #ccpr http://t.co/KLnp77bqGZ)...
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Crisis communications and saying sorry - Spark Communications

Crisis communications and saying sorry - Spark Communications | Crisis Communications | Scoop.it
My @sparkcomms blog post:
Crisis communications and saying sorry: not just when, but how http://t.co/wzHxF0jSa1 #PR
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Make more money as a subject matter expert

Make more money as a subject matter expert | Crisis Communications | Scoop.it
I spend a lot of time working. I have my day job, first of all. I also have a demanding side hustle in addition to writing here. I've spent most ...Read more.
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B2B Content Marketing: The Role Of The Thought Leader In Your Organization

B2B Content Marketing: The Role Of The Thought Leader In Your Organization | Crisis Communications | Scoop.it

It's always a challenge to secure content on a regular basis for the thought leaders in your organization. Here's a patch to secure and then how to distribute the thought-leading content...

Establish Content Marketing Strategies for Your Industry Principles and Thought Leaders

You want your thought leaders to have five key strategies goals when using social media for thought leadership to support your business goals:

Establish their personal social brand. Each key contributor to your organization’s content marketing strategy needs to be easily found on Google and other search engines. Once found, it is critical for their social brand to position them as experts!Create “findable” industry-, solution or line-of-business specific content. You want your content leaders to put out issue- based content that informs and educates around the issues that your product or service addresses. Thought leaders should focus on creating blog posts and curating relevant content to establish their social brand and let the social media marketers and channel managers do the rest!Provide You The Buzz. Keep an open and strong line of communication open with this leader group and use it to connect the big issues with your marketing mission.Make it easy for your thought leaders to be found and make sure their social brand truly positions them as a thought leader!Build Small C Community . Build community, and that is with a small ‘c’, with relevant content. Your industry principles’ main social business goal should be to focus on what they do well … providing insight and thought leadership to help your customers become aware of your brand and providing and easier buying decision process.

 

5 Key Social Media Content Distribution Considerations For Thought Leaders

Once your thought leaders are identified and you have secured a stream of content, you need to define the blueprint for successful distribution on your current social channels and the leaders’ channels.

Enterprise Social Media Channels. Leverage your existing organization’s channels to promote the thought leadership (e.g., a collection of well-orchestrated tweets with a link to their blog, etc.)The Social Business Approach To Distribution. Inform all related coworkers of the thought leadership content to leverage their personals channels (i.e., their Twitter handles, own blogs, etc.).Guest Blogging and Syndication. Ensure your social media marketing team works to distribute this interesting thought leadership on guest blog sites.Influencer Outreach. Thought leaders love to spread the “thought leader-love” with each other! Part of your social media marketers’s responsibility should be a rigorous influencer identification and engagement plan.Thought Leader Activation. With a professional and engaging social brand in hand, along with some great content, thought leaders need to be activating their own distribution on their own social channels. This posting is in addition to using your current enterprise channels.

 


Via marketingIO
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marketingIO's curator insight, January 18, 2013 7:27 AM

See the article at www.business2community.com.


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5 Steps For Becoming an Inbound Marketing Thought Leader

5 Steps For Becoming an Inbound Marketing Thought Leader | Crisis Communications | Scoop.it
There are several steps most experts agree can get you on the right path to establishing yourself as an inbound marketing thought leader.
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The Socially Responsible Role of Social Media in Crisis Management - TechNewsWorld

The Socially Responsible Role of Social Media in Crisis Management - TechNewsWorld | Crisis Communications | Scoop.it
The Socially Responsible Role of Social Media in Crisis Management
TechNewsWorld
"Everyone with a cellphone is now a reporter and a videographer, capable of sharing information with the world through various social media channels," he said.
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The Crisis Press Conference: Why and when?

The Crisis Press Conference: Why and when? | Crisis Communications | Scoop.it
By Andy Cuerel Crisis communications and media relations can take many forms – and the press conference is not always the right answer. In part as a result of US Whitehouse coverage and any number ...
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CRISIS COMMUNICATIONS: MANAGING CORPORATE REPUTATION IN THE COURT OF PUBLIC OPINION - Ivey Business Journal

CRISIS COMMUNICATIONS: MANAGING CORPORATE REPUTATION IN THE COURT OF PUBLIC OPINION - Ivey Business Journal | Crisis Communications | Scoop.it
A crisis is the ultimate unplanned activity and the ultimate test for managers.
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The #1 Reason You’re Not a Thought Leader (Yet)

The #1 Reason You’re Not a Thought Leader (Yet) | Crisis Communications | Scoop.it
When it comes to the current state of thought leadership, it seems most people are deluding themselves. Consider this. Dr.
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7 Ways to Keep Your Subject Matter Experts Feeding the Content Machine

7 Ways to Keep Your Subject Matter Experts Feeding the Content Machine | Crisis Communications | Scoop.it

If your company has established a blog, a few social media accounts or perhaps an independent thought leadership platform, then you have a group of employees contributing content on a daily, weekly or monthly basis.


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Morrisons: Using Social Media to Turn a Crisis Into Opportunity

Morrisons: Using Social Media to Turn a Crisis Into Opportunity | Crisis Communications | Scoop.it

Morrisons Delivery Truck (Credit: kenjonbro)The recent horsemeat scandal has highlighted the vital importance of businesses having a solid crisis communications plan, and making sure that social media is integral to this.


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How to Write a Crisis Communications Plan with Pre-Written Statements | Braud Communications

How to Write a Crisis Communications Plan with Pre-Written Statements | Braud Communications | Crisis Communications | Scoop.it
By, Gerard Braud (Writer’s note: Every day in March we’ll have a fresh, free, new article on this topic. If you’d like to dig deeper in your learning, (The importance of pre-written statements in crisis communications: Speed and Mandate!
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How To Be A Thought Leader In Your Industry: A B2B Marketer’s Guide

How To Be A Thought Leader In Your Industry: A B2B Marketer’s Guide | Crisis Communications | Scoop.it
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How to Write a Crisis Communication Plan? Step One: Identify What Could Go Wrong? | Braud Communications

How to Write a Crisis Communication Plan? Step One: Identify What Could Go Wrong? | Braud Communications | Crisis Communications | Scoop.it
By Gerard Braud (Writer’s note: Every day in March we’ll have a fresh, free, new article on this topic. If you’d like to dig deeper in your learning, (Special webinar on #SocialMedia for Crisis #Communications.
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Boeing's Direct Approach On 787 Communications - Aviation Week

Boeing's Direct Approach On 787 Communications - Aviation Week | Crisis Communications | Scoop.it
Aviation Week Boeing's Direct Approach On 787 Communications Aviation Week While many a crisis communications person will disagree, it says here that Boeing could have justified assuming a much lower public profile and focused solely on solving the...
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A Guide to Creating a Thought Leadership Campaign

A Guide to Creating a Thought Leadership Campaign | Crisis Communications | Scoop.it

Situation: Your B2B company is not seen as a thought leader in your industry. You have been asked to develop a campaign to establish your company as a thought leader and become one of the leading voices within your industry.


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