In the weeks after the crisis, Haiti quickly became a real world laboratory for several new applications, such as interactive maps and SMS texting platforms. In the aftermath of the quake, these tools were used for the first time on a large scale to create dialogue between citizens and relief workers, to help guide search-and-rescue teams and find people in need of critical supplies.
"The most notable innovations to emerge from Haiti were: the translation of crowdsourced data to actionable information; the use of SMS message broadcasting in a crisis; and crowdsourcing of open maps for humanitarian application," according to the report. A dizzying array of new media and information technology groups, Haitian diaspora networks and media development partners were involved in these initiatives (see the infographic below). Although these innovations had varying levels of impact in Haiti, they showcased the potential for use in future crises.One of the most notable developments was the application of Ushahidi, an online crisis mapping platform that was born only a few years earlier in Kenya. Ushahidi had already been used to map political violence, but it had not yet been used in the context of large-scale natural disasters. When the earthquake struck, an ad hoc coalition quickly took shape, anchored by a group of graduate students at Tufts University in Boston.
NOT NECESSARILY A SUCCESS STORY
However, the CDAC Report cautions against calling the Haitian experience a "new media success story," as some of the approaches -- attempted for the first time -- faltered. The crisis threw together volunteer technology communities and professional humanitarian organizations, without a common language and operating procedures. A lack of coordination and understanding of how to use and integrate the new tools into existing disaster relief structures further complicated efforts on the ground.
Disasters will continue to occur. But their damage can be mitigated by relief efforts that are well-planned and executed in concert with the local population. Digital media technologies offer a unique opportunity to advance these goals with the right on-the-ground coordination. As the report notes: Haiti demonstrated "the culmination of a vision and the beginning of the hard work of implementation."