By Steve Piacente, Creative Director As 2014 draws to a close, there are social media tales to celebrate for their cleverness, originality and execution, and others that flat out make us shiver. And the shivering has nothing to do with the ice bucket challenge, one of the success stories.
sAs Twitter continues to enhance its look and feel, it might be smart to add a bright red button that says: Are you sure you want to send this tweet? For once again, an inappropriate tweet sent in a moment of unclear – or perhaps deliberate – thinking has caused major angst and triggered a wave of incredulity among professional communicators, to say nothing of the public.
The Communication Center's insight:
Quick response makes it a one-day story. Still ...
Social media makes crisis communications more effective The Packer Greg JohnsonMegan McKenna, director of marketing for the Orlando, Fla.-based National Mango Board, talks with Jason Stemm of Padilla/CRT after an Oct.
Video on Today: As the outrage intensifies worldwide over the hundreds of kidnapped Nigerian schoolgirls, social media continues to play a pivotal role in spreading information. NBC’s Kristen Welker reports.
By Steve Piacente, Creative Director Failing to think things through can have disastrous consequences in the digital age. The New York City Police Department is learning that obvious lesson the hard way today after inviting Twitter users to post photos of themselves with police officers and the hashtag #myNYPD.
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