Social Media No Longer Optional in Times of Crisis
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Social Media No Longer Optional in Times of Crisis
Blending new media and time-tested fundamentals to defuse a crisis, from thecommunicationcenter.com
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5 ways brand managers can avoid a social media crisis

5 ways brand managers can avoid a social media crisis | Social Media No Longer Optional in Times of Crisis | Scoop.it
Though online fires are common, PR and marketing pros can quell the flames with the following tips. 
The Communication Center's insight:

Sometimes the obvious is hiding in plain sight ...

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Who gives a tweet? Evaluating microblog content value

Who gives a tweet? Evaluating microblog content value | Social Media No Longer Optional in Times of Crisis | Scoop.it
2012 study from researchers at Carnegie Mellon University, MIT and Georgia Institute of Technology on audience attitudes and Twitter content.
The Communication Center's insight:
Who gives a tweet? How and what is important in the Twittersphere.
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Lessons from the 6 Worst Social Media Stories of 2014

Lessons from the 6 Worst Social Media Stories of 2014 | Social Media No Longer Optional in Times of Crisis | Scoop.it
By Steve Piacente, Creative Director As 2014 draws to a close, there are social media tales to celebrate for their cleverness, originality and execution, and others that flat out make us shiver. And the shivering has nothing to do with the ice bucket challenge, one of the success stories.
The Communication Center's insight:

Sink or swim, social media.

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News and insights - Half of businesses unprepared to handle ‘digital age’ crises

News and insights - Half of businesses unprepared to handle ‘digital age’ crises | Social Media No Longer Optional in Times of Crisis | Scoop.it
Slow Crisis Communications: A year later 53% of co's had not seen share prices regain pre-crisis levels. http://t.co/utfvUb5VHw #PRblunders
The Communication Center's insight:

21 hours to respond on Twitter will not cut it.

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U.S. Airways: First Class Mess

U.S. Airways: First Class Mess | Social Media No Longer Optional in Times of Crisis | Scoop.it

sAs Twitter continues to enhance its look and feel, it might be smart to add a bright red button that says: Are you sure you want to send this tweet? For once again, an inappropriate tweet sent in a moment of unclear – or perhaps deliberate – thinking has caused major angst and triggered a wave of incredulity among professional communicators, to say nothing of the public.

The Communication Center's insight:

Quick response makes it a one-day story. Still ...

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Executive Communication Coaching

Executive Communication Coaching | Social Media No Longer Optional in Times of Crisis | Scoop.it
The Communication Center's insight:

Banning Twitter like trying to stop a tsunami

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Executive Communication Coaching

Executive Communication Coaching | Social Media No Longer Optional in Times of Crisis | Scoop.it
The Communication Center's insight:

Learning about social media after the crisis hits = bad move

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Study Confirms: Facebook Is a Valuable Crisis Communications Tool - PRNewser

Study Confirms: Facebook Is a Valuable Crisis Communications Tool - PRNewser | Social Media No Longer Optional in Times of Crisis | Scoop.it
Study Confirms: Facebook Is a Valuable Crisis Communications Tool
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Social media makes crisis communications more effective - The Packer

Social media makes crisis communications more effective - The Packer | Social Media No Longer Optional in Times of Crisis | Scoop.it
Social media makes crisis communications more effective
The Packer
Greg JohnsonMegan McKenna, director of marketing for the Orlando, Fla.-based National Mango Board, talks with Jason Stemm of Padilla/CRT after an Oct.
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Crisis Communication-Expert Advice from Envision Financial for How to Weather ... - DigitalJournal.com

Crisis Communication-Expert Advice from Envision Financial for How to Weather ...
DigitalJournal.com
LANGLEY, BRITISH COLUMBIA--(Marketwired - Oct.
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Personal Branding 101: How to Discover and Create Your Brand

Personal Branding 101: How to Discover and Create Your Brand | Social Media No Longer Optional in Times of Crisis | Scoop.it
Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success, and owner of the award winning Personal Branding Blog. In the past few years personal bra...
The Communication Center's insight:

Use social to build/promote your brand

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Deflate-gate as crisis communications: Did the Patriots and NFL fumble? - Baltimore Business Journal

Deflate-gate as crisis communications: Did the Patriots and NFL fumble? - Baltimore Business Journal | Social Media No Longer Optional in Times of Crisis | Scoop.it
If you're a business owner-executive reading this post, this could be your organization one day — under siege in the media for alleged ethical lapses. How would you handle it?
The Communication Center's insight:

Good communications lessons gleaned from latest NFL crisis

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Who should a business follow on Twitter? How should my business use Twitter?

Who should a business follow on Twitter? How should my business use Twitter? | Social Media No Longer Optional in Times of Crisis | Scoop.it
If you've been wondering who your business should follow on Twitter then here's your answer! Advice on who to follow on Twitter, how many people to follow and why.
The Communication Center's insight:
To Twitter or not to Twitter
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Missing Nigerian girls: Can social media make a difference? - Video on TODAY.com

Missing Nigerian girls: Can social media make a difference? - Video on TODAY.com | Social Media No Longer Optional in Times of Crisis | Scoop.it
Video on Today: As the outrage intensifies worldwide over the hundreds of kidnapped Nigerian schoolgirls, social media continues to play a pivotal role in spreading information. NBC’s Kristen Welker reports.
The Communication Center's insight:

TBD - Will social media help save Nigerian girls?

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NYPD Blue After Twitter Debacle

By Steve Piacente, Creative Director Failing to think things through can have disastrous consequences in the digital age. The New York City Police Department is learning that obvious lesson the hard way today after inviting Twitter users to post photos of themselves with police officers and the hashtag #myNYPD.
The Communication Center's insight:

WANTED: Social media strategy for NYPD...

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Twitter weighs in on Mozilla CEO resignation

Twitter weighs in on Mozilla CEO resignation | Social Media No Longer Optional in Times of Crisis | Scoop.it
Twitter's influence on corporate affairs shouldn't come as a surprise, an executive from the company said after the resignation of Mozilla's CEO.
The Communication Center's insight:

Furious response on Twitter helped drive Mozilla CEO resignation

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SpaghettiOs' Dubious Tweet to Remember Pearl Harbor Enrages Twitter

SpaghettiOs' Dubious Tweet to Remember Pearl Harbor Enrages Twitter | Social Media No Longer Optional in Times of Crisis | Scoop.it
On the anniversary of the attack on Pearl Harbor, pasta company SpaghettiOs tweeted a dubious photo to commemorate the event, enraging many Twitter users.
The Communication Center's insight:

Honor the vets, remember the fallen? Yes. Make it about your brand? No.

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Crisis Communications Case Study: Tesla Motors - Business 2 Community

Crisis Communications Case Study: Tesla Motors - Business 2 Community | Social Media No Longer Optional in Times of Crisis | Scoop.it
Crisis Communications Case Study: Tesla Motors
Business 2 Community
On Oct. 1, 2013 a Tesla Model S caught fire, setting the conversation about lithium-ion battery-powered cars ablaze.
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Business Surgery: Crisis communications on social media

Business Surgery: Crisis communications on social media | Social Media No Longer Optional in Times of Crisis | Scoop.it
The speed, immediacy and reach of social media has changed business communications — particularly in a crisis.
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