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Rescooped by The Write Connection from Digital Marketing Essentials onto Google+ Marketing Essentials |
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Google has made changes to its news search service, including:
1. Larger images in news searches
2. Real time coverage pages for news stories
3. Greater integration with Google Plus
Predictably the Google Plus angle has drawn some fire from across the web community but actually it could bring some major benefits including:
1. Seeing expert comment
2. Discovering issues and opinion
3. Establishing thought leadership
The article is available here:
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We have a number of other social media marketing topics on Scoop.it focusing on specific platforms used in for SMM. You can access the index of these topics here.
Chas Begley Internet Marketing Professional Delete the scoop?
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Google has made changes to its news search service, including: 1. Larger images in news searches 3. Greater integration with Google Plus
Predictably the Google Plus angle has drawn some fire from across the web community but actually it could bring some major benefits including:
1. Seeing expert comment 2. Discovering issues and opinion 3. Establishing thought leadership
The article is available here:
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Chas Begley: Another improvement in the service G+ is giving to its users and improving the integration of its services.
In this update Google deepens the integration between G+ and Gmail. It is now possible to directly interact with G+ from a notification email, including giving +1s, making comments and watching realtime updates without leaving Gmail.
Full details from Venture Beat here:
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Chas Begley: Google+ remains the least familiar of all the big social media networks but with 170 million members and proven benefits for SEO it does not make sense to bury your head in the sand and ignore it.
This post on Business Insider acknowledges that Google+ is a tough nut to crack, 'It’s always felt a little awkward, a little cold, a little bit like an empty room'.
However the key to success on the network is adjusting to the various features and this article helps with that by focusing on 6 areas:
1. Grab Readers’ Attention With Formatting
Full explanations are available in the post here:
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Chas Begley: As part of the recent tweaks to Google+ the company has designed a 'share' button for websites and blogs. The button helps web users share content with their circles and friends.
When clicked visitors can add a comment and choose who to share it with.
This is scooped from the Google+ Developers blog and contains a link for website ownwers to get the new botton's code: Delete the scoop?
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Chas Begley: KISSmetrics provide a comprehensive post about how to use Google+ for marketing covering everything from how to set up a page to how to reach influencers. Delete the scoop?
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Google has been aggressively working on making its new social network platform, Google+, stand as a tough competition to Facebook, and steal away its loyal following. Via Gerrit Bes Delete the scoop?
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Google+ is getting flack for low average time on site numbers, but what do these truly symbolize? And do they really matter? Delete the scoop?
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Google this morning is announcing a new look for its social network, Google+, which introduces a revamped navigation, with drag-and-drop elements and actions that appear when you hover over each item, as well as the introduction of new features... Delete the scoop?
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Still finding your footing with Google+ as part of your social media marketing and SEO mix? You’re not alone. Marketers are struggling to capture the interest of Google+ users who tend to spend just 3 minutes on average on the site Delete the scoop?
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Add ing some of these apps to your G+ account can help build your community Delete the scoop?
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Ripples is a feature that shows you interactive graphs of everyone who has shared a specific post. Ripples is only available on posts that are sent out to “Public” and only displays those who shared the post publicly. Delete the scoop?
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Integrating Google Plus into your SEO strategy also allows you to develop content, which is less reliant on keyword-heavy copy and more reliant on quality copy. Delete the scoop?
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Chas Begley: This report analyses the use of Google+ among Interbrand Top 100 brands over the past two quarters and suggests that Google+ is starting to gain some traction with major brands.
The data produced by Simply Measured shows that of the 100 companies 64% now have an active Google+ account with 43% posting three or more times a week. 22% of brands had over 100,000 circler counts.
Of greatest interest was the fact that engagement on Google+ Pages although still lower than on other networks has increased by 112%. This indicates that Google+ may finaly be gaining some real traction with brands.
The full post is packed with stats and facts and can be read here:
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Chas Begley: There was a lot of negative, and some humorous ( http://goo.gl/FrMdo ;), comment on the Google Plus 'Whitespace' layout update last month.
If you don't like the new look, this post by Saqib Khan explains how you can give you G+ page a Pinterest style makeover.
I have not tried it myself but thought it may be of interest especially for those with high resolution screens.
The post is available here:
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Chas Begley: Google Plus has just made their Hangouts on Air, available to all their users. Anyone can now live stream a Hangout to an unlimited number of users and effectively braodcast to the world in real time.
This is another exceptional feature that Google has incorporated into Plus. However will it bring more users over to G+ and encourage them to spend time there? That remains to be seen.
The announcement is covered by GigaOm:
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Chas Begley: Hangouts is one of Google Plus' outstanding features and one where the network has a lead over its competition. Hangouts offers video conferencing for up to 10 people - social networking face-to-face - that's real engagement.
This excellent guide from Phyllis Khare takes you through all the features that Hangout offers and provides a guide on how to get started. It also provides some suggestions on different ways you could use Hangouts for your business.
The article is on socialmediaexaminer.com here: Delete the scoop?
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Chas Begley: Mark Traphagen's slideshow takes us through the story of how social media has become increasingly more important for SEO. Delete the scoop?
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Mike Delgado looks at the recent changes made ot Google Plus and tkes you on a step by step guide on what to change and how to change it. Delete the scoop?
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Ripples is an excellent analytics tool that lets you see who is sharing you content, resharing and helps you identify new people to follow and allow you to build you network. Delete the scoop?
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Google is really serious about making Google+ a success. [Yesterday] they made some drastic changes to profiles and pages.Features are essentially the same but the UI and navigation is all moved around. Delete the scoop?
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The day Google+ opened up brand pages, I anxiously refreshed my Gmail inbox all day long until I finally got the email inviting me to create a company page. Delete the scoop?
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Google Plus Hangouts are one of the most powerful features - are you using this live video chat app to connect with customers and influencers yet? Delete the scoop?
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Would you like to drive more traffic to your website?With new enhancements from Google+, you can more easily accomplish just that! Delete the scoop?
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Michael Stelzner interviews Guy Kawasaki about What the Plus! his new ebook on using the Google Plus network. Delete the scoop?
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Some argue that Google+ doesn't have more users -- or more active users -- because of its poor design. Delete the scoop?
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