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Google+ Marketing Essentials
Content around the web to help you get the best out of Google+ for marketing
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The Write Connection - Social Media Marketing

The Write Connection - Social Media Marketing | Google+ Marketing Essentials | Scoop.it

We have a number of other social media marketing topics on Scoop.it focusing on specific platforms used in for SMM. You can access the index of these topics here.


This topic covers Google+ and offers the best advice for getting the most out of the platform for marketing. I hope you find it useful.

 

Chas Begley

Internet Marketing Professional
The Write Connection

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The Benefits of Google News/Google Plus Integration

The Benefits of Google News/Google Plus Integration | Google+ Marketing Essentials | Scoop.it

Google has made changes to its news search service, including:

1. Larger images in news searches 
2. Real time coverage pages for news stories

3. Greater integration with Google Plus

 

Predictably the Google Plus angle has drawn some fire from across the web community but actually it could bring some major benefits including:

 

1. Seeing expert comment

2. Discovering issues and opinion

3. Establishing thought leadership

 

The article is available here:

http://goo.gl/s01BF  ;

 

 

 

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Google+ hooks into Gmail for social networking via email

Google+ hooks into Gmail for social networking via email | Google+ Marketing Essentials | Scoop.it

Chas Begley: Another improvement in the service G+ is giving to its users and improving the integration of its services.

 

In this update Google deepens the integration between G+ and Gmail. It is now possible to directly interact with G+ from a notification email, including giving +1s, making comments and watching realtime updates without leaving Gmail. 

 

Full details from Venture Beat here:

http://goo.gl/GeyaB ;

 

 

 

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6 Content Marketing Tips For Google+

6 Content Marketing Tips For Google+ | Google+ Marketing Essentials | Scoop.it

Chas Begley: Google+ remains the least familiar of all the big social media networks but with 170 million members and proven benefits for SEO it does not make sense to bury your head in the sand and ignore it.

 

This post on Business Insider acknowledges that Google+ is a tough nut to crack, 'It’s always felt a little awkward, a little cold, a little bit like an empty room'.

 

However the key to success on the network is adjusting to the various features and this article helps with that by focusing on 6 areas:

 

1. Grab Readers’ Attention With Formatting
2. Incorporate +Mentions & #Hashtags
3. Visuals Work
4. Break Out The Archives
5. Partake In Targeted Sharing
6. Start a Real-Time Think-Tank

 

Full explanations are available in the post here:
http://goo.gl/7y5Pm

 

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Google+ Adds a Share Button

Google+ Adds a Share Button | Google+ Marketing Essentials | Scoop.it

Chas Begley: As part of the recent tweaks to Google+ the company has designed a 'share' button for websites and blogs. The button helps web users share content with their circles and friends.

 

When clicked visitors can add a comment and choose who to share it with. 

 

This is scooped from the Google+ Developers blog and contains a link for website ownwers to get the new botton's code:

http://goo.gl/P9P9T ;

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The Marketer's Guide to Google Plus

The Marketer's Guide to Google Plus | Google+ Marketing Essentials | Scoop.it

Chas Begley: KISSmetrics provide a comprehensive post about how to use Google+ for marketing covering everything from how to set up a page to how to reach influencers.

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An Overview of the New Look and Feel of Google+

An Overview of the New Look and Feel of Google+ | Google+ Marketing Essentials | Scoop.it
Google has been aggressively working on making its new social network platform, Google+, stand as a tough competition to Facebook, and steal away its loyal following.

Via Gerrit Bes
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The Write Connection's comment, April 19, 2012 3:33 AM
Thanks for this :)
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Is Google+ a Ghost Town? 5 Reasons That Will Change Your Mind

Is Google+ a Ghost Town? 5 Reasons That Will Change Your Mind | Google+ Marketing Essentials | Scoop.it
Google+ is getting flack for low average time on site numbers, but what do these truly symbolize? And do they really matter?
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Google+ Gets A Big Refresh With New Navigation, A Redesigned Stream, A Dedicated Hangouts Page & More

Google+ Gets A Big Refresh With New Navigation, A Redesigned Stream, A Dedicated Hangouts Page & More | Google+ Marketing Essentials | Scoop.it
Google this morning is announcing a new look for its social network, Google+, which introduces a revamped navigation, with drag-and-drop elements and actions that appear when you hover over each item, as well as the introduction of new features...
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Six tips to make Google+ drive SEO and social success for your business: Insights from ad:tech San Francisco

Six tips to make Google+ drive SEO and social success for your business: Insights from ad:tech San Francisco | Google+ Marketing Essentials | Scoop.it

Still finding your footing with Google+ as part of your social media marketing and SEO mix? You’re not alone. Marketers are struggling to capture the interest of Google+ users who tend to spend just 3 minutes on average on the site

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The top 100 most popular Chrome extension and apps for Google Plus

The top 100 most popular Chrome extension and apps for Google Plus | Google+ Marketing Essentials | Scoop.it

Add ing some of these apps to your G+ account can help build your community


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How Google+ Ripples Provides Social Sharing Insights

How Google+ Ripples Provides Social Sharing Insights | Google+ Marketing Essentials | Scoop.it

Ripples is a feature that shows you interactive graphs of everyone who has shared a specific post. Ripples is only available on posts that are sent out to “Public” and only displays those who shared the post publicly.

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How to Use Google Plus to Become an Expert in Your Industry

How to Use Google Plus to Become an Expert in Your Industry | Google+ Marketing Essentials | Scoop.it
Integrating Google Plus into your SEO strategy also allows you to develop content, which is less reliant on keyword-heavy copy and more reliant on quality copy.
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Google+ Month 6 Adoption and Engagement Report | Simply Measured

Google+ Month 6 Adoption and Engagement Report | Simply Measured | Google+ Marketing Essentials | Scoop.it

Chas Begley: This report analyses the use of Google+ among Interbrand Top 100 brands over the past two quarters and suggests that Google+ is starting to gain some traction with major brands.

 

The data produced by Simply Measured shows that of the 100 companies 64% now have an active Google+ account with 43% posting three or more times a week. 22% of brands had over 100,000 circler counts.

 

Of greatest interest was the fact that engagement on Google+ Pages although still lower than on other networks has increased by 112%. This indicates that Google+ may finaly be gaining some real traction with brands. 

 

The full post is packed with stats and facts and can be read here: 

http://goo.gl/jDp6B

 

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Get Rid of Google+ White Spaces with a Pinterest Style Layout

Get Rid of Google+ White Spaces with a Pinterest Style Layout | Google+ Marketing Essentials | Scoop.it

Chas Begley: There was a lot of negative, and some humorous ( http://goo.gl/FrMdo ;),  comment on the Google Plus 'Whitespace' layout update last month.

 

If you don't like the new look, this post by Saqib Khan explains how you can give you G+ page a Pinterest style makeover. 

 

I have not tried it myself but thought it may be of interest especially for those with high resolution screens. 

 

The post is available here:

http://goo.gl/GImEr ;

 

 

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Google makes Hangouts On Air available to everyone

Google makes Hangouts On Air available to everyone | Google+ Marketing Essentials | Scoop.it

Chas Begley: Google Plus has just made their Hangouts on Air, available to all their users. Anyone can now live stream a Hangout to an unlimited number of users and effectively braodcast to the world in real time.

 

This is another exceptional feature that Google has incorporated into Plus. However will it bring more users over to G+ and encourage them to spend time there? That remains to be seen. 

 

The announcement is covered by GigaOm:

http://goo.gl/jOlHn ;

 

 

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How to Use Google+ Hangouts for Your Business

How to Use Google+ Hangouts for Your Business | Google+ Marketing Essentials | Scoop.it

Chas Begley: Hangouts is one of Google Plus' outstanding features and one where the network has a lead over its competition. Hangouts offers video conferencing for up to 10 people - social networking face-to-face - that's real engagement. 

 

This excellent guide from Phyllis Khare takes you through all the features that Hangout offers and provides a guide on how to get started. It also provides some suggestions on different ways you could use Hangouts for your business.

 

The article is on socialmediaexaminer.com here:

http://goo.gl/8w3MI ;

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The Impact of Social Media (especially Google Plus) on SEO

The Impact of Social Media (especially Google Plus) on SEO | Google+ Marketing Essentials | Scoop.it

Chas Begley: Mark Traphagen's slideshow takes us through the story of how social media has become increasingly more important for SEO.
The presentation then goes on to concentrate on how Mark has used his Google Plus profile to rank at the top of Google for a number of keywords.
Not only that Mark shows that he can outrank others for their own posts if they have not connected them to their Google Plus account. He demonstrates that this is possible even when the original author has a bigger reputation, more followers and more links to their original site!
Mark believes the reason this is possible is that all his online content is connected to his G+ account with Google's Author Rank and that he has a
built up considerable currency for posting high quality content focused on his main areas of interest.
The slideshow is a perfect demonstration of how important G+ is in ranking for SEO.
The original post can be seen at Virante Orange Juice:
http://goo.gl/3iypr ;
Very highly recommended reading

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8 New Google+ Changes and How They Impact Your Business

8 New Google+ Changes and How They Impact Your Business | Google+ Marketing Essentials | Scoop.it

Mike Delgado looks at the recent changes made ot Google Plus and tkes you on a step by step guide on what to change and how to change it. 

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[VIDEO] Ripples - The Google + Feature Nobody Knows About

[VIDEO] Ripples - The Google + Feature Nobody Knows About | Google+ Marketing Essentials | Scoop.it

Ripples is an excellent analytics tool that lets you see who is sharing you content, resharing and helps you identify new people to follow and allow you to build you network. 

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Google+ Cover Photo Size and More

Google+ Cover Photo Size and More | Google+ Marketing Essentials | Scoop.it
 Google is really serious about making Google+ a success. [Yesterday] they made some drastic changes to profiles and pages.Features are essentially the same but the UI and navigation is all moved around.
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5 Tips for Managing Your Community on Google+

5 Tips for Managing Your Community on Google+ | Google+ Marketing Essentials | Scoop.it
The day Google+ opened up brand pages, I anxiously refreshed my Gmail inbox all day long until I finally got the email inviting me to create a company page.
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10 Tips For Using Google+ Hangouts For Your Business

10 Tips For Using Google+ Hangouts For Your Business | Google+ Marketing Essentials | Scoop.it
Google Plus Hangouts are one of the most powerful features - are you using this live video chat app to connect with customers and influencers yet?
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8 Ways to Drive Traffic to Your Site With Google+

8 Ways to Drive Traffic to Your Site With Google+ | Google+ Marketing Essentials | Scoop.it
Would you like to drive more traffic to your website?With new enhancements from Google+, you can more easily accomplish just that!
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Why Major Marketers Are Moving to Google+

Why Major Marketers Are Moving to Google+ | Google+ Marketing Essentials | Scoop.it

Michael Stelzner interviews Guy Kawasaki about What the Plus! his new ebook on using the Google Plus network. 

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Google Plus: The problem isn't design, it's a lack of demand

Google Plus: The problem isn't design, it's a lack of demand | Google+ Marketing Essentials | Scoop.it
Some argue that Google+ doesn't have more users -- or more active users -- because of its poor design.
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