Does your business give back? Social responsibility has become all but a requirement for companies looking to appeal to consumers who are focused on doing good in the world. Many studies have indicated that shoppers are willing to switch brands to support companies that contribute to a social cause, and this trend hasn't gone unnoticed in the business world.
"Businesses need to adapt a mentality of what I call "corporate karma" – supplying the world with the demands of tomorrow and allowing the world to give back in return," said Mayer Dahan, CEO of Prime Five Homes, a sustainable housing company. "When you engage in enterprises that are beneficial to communities and the world at large, business will flow in and you will reap the benefits of your positive actions."