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6 extraordinary marketing trends for 2014

6 extraordinary marketing trends for 2014 | Creativity & Innovation  for success | Scoop.it
Not your usual predictions! Six thought-provoking ideas for the future of marketing
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Creativity & Innovation  for success
Creativity & innovation, the drivers of change
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Activating Creativity an HR challenge for the next years

It is time to take advantage of the creative potential in your organisation. You could offer employees and stakeholders a positive perspective.
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Is Big Data Taking Over The Fashion Industry?

Big data may be taking over the fashion industry's runways, according to an analysis of relevant words and phrases from fashion reviews.
At the Workshop of Information Technology and Systems in Auckland, researchers analyzed 6,629 runway reviews of 816 designers from Style.com, covering 30 fashion 'seasons' from 2000 to 2014, and have able to identify a network of influence among major designers and track how those style trends moved through the industry, said Heng Xu, associate professor of information sciences and technology, Penn State.
"Data analytics, which is the idea that large amounts of data are becoming more available for finding patterns, establishing correlations and identifying emerging trends, is very hot these days and it is being applied to many industries and fields -- from health care to politics -- but what we wanted to see is if data analytics could be used in the fashion industry," said Xu. "We were drawn to the question of whether or not we could really trace a hidden network of influence in fashion design."

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Uber's plan to improve rider safety: biometric scans, 24/7 response teams

Uber's plan to improve rider safety: biometric scans, 24/7 response teams | Creativity & Innovation  for success | Scoop.it
After coming under fire for safety issues in recent days, Uber has responded with a blog post Wednesday that lays out a series of steps it plans to take.

The ride-hailing service touted multiple technological options, ranging from biometric scans to more polygraph exams, that its team is exploring in order to improve driver screening and rider safety.

See also: Driven: Uber's Campaign to Run Over Competitors and Win the World

"We are initiating research and development on biometrics and voice verification to build custom tools for enhanced driver screening," Phillip Cardenas, head of global user safety at Uber, wrote in the post. "We are also investing in ways to provide riders the instant ability to communicate with us and their loved ones in the event of an emergency, building on top of our ShareMyETA feature."
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Can Wearables Bring Efficiency to the Enterprise?

Can Wearables Bring Efficiency to the Enterprise? | Creativity & Innovation  for success | Scoop.it
It might be tempting to ignore wearables as some kind of geek fad, but businesses can’t risk ignoring how wearable technology is disrupting industries.
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Big Idea 2015: The Unexpected Path to Creative Breakthroughs

Big Idea 2015: The Unexpected Path to Creative Breakthroughs | Creativity & Innovation  for success | Scoop.it

Some say the world is divided into humanities people and science people; artists and geeks; intuitive types and analytical types. You’re either one or the other, and our culture, education system, workplaces and news media do their level best to reinforce this divide. But throughout history, it’s been proven over and again that if you want to be truly innovative, reaching across the divide between the sciences and the arts is the starting point for triggering the boldest ideas.
From Leonardo Da Vinci to Frank Gehry, some of our greatest achievers have balanced that territory between art and science, or, as Steve Jobs repeatedly stated, the intersection between technology and liberal arts.

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Sony Announces Google Glass alternative

Sony Announces Google Glass alternative | Creativity & Innovation  for success | Scoop.it

With this module, Sony has achieved a compactness of size and a lightness of weight that make it possible to attach the module to a piece of eyewear. It accomplished this by equipping the device with a High-Resolution Color OLED Microdisplay, a Micro-Optical Unit that brings out the full potential of the display's high image quality, and a miniaturized control board with arithmetic processing capabilities on par with smartphones that was made possible by high-density packaging technology.
This display module possesses the potential to enrich users' lives in a variety of ways. By simply attaching it to a pair of fashionable glasses, goggles, sunglasses, or other type of eyewear, you can instantly gain access to visual information that adds a level of convenience to your everyday life. The module also has potential applications in sports or for work, among other areas, displaying helpful information that supports you in the activity you are engaged in.

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The Boy Who Cried Wolf: Paris, Taxis & UberPOP

The Boy Who Cried Wolf: Paris, Taxis & UberPOP | Creativity & Innovation  for success | Scoop.it
There once was a shepherd boy who was bored as he sat on the hillside watching the village sheep. To amuse himself he took a great breath and sang out, "Wolf! Wolf! The Wolf is chasing the sheep!"The villagers came running up the hill to help the boy drive the wolf away. But when they arrived at the top of the hill, they found no wolf. The boy laughed at the sight of their angry faces.~ "The Boy Who Lied" (De mendace puero), Hieronymus Osius 1574An open letter to Nicolas Rousselet, CEO of Taxis
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Is the Darknet a glimpse into the web of the future?

Is the Darknet a glimpse into the web of the future? | Creativity & Innovation  for success | Scoop.it
What will the internet of the future look like? And what purpose will it be used for?

From augmented reality, which anticipates the information you'll want just by looking at an object, to smart services that use artificial intelligence to help us manage our workloads, the look, feel and utility of the internet of 2040 is a wide open field.

Already advances in virtual reality technology - Facebook notably bought the virtual reality start-up Oculus VR for $2bn this year - are beginning to change the way we deal with everything from medical science, to military training, to learning difficulties.

To what extent, however, we'll have control over our own data is one of the future's great unanswered questions.

For many the future of the internet is already here; and it looks a lot like it did in 1990s.
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The Internet of Things and the Connected Person

The Internet of Things and the Connected Person | Creativity & Innovation  for success | Scoop.it

One of the interesting things about the Internet of Things (IoT): It’s not really about the things.
The IoT is a developing technological marvel. It is estimated that by the year 2020, 50 to 100 billion devices will be electronically connected in the globally emerging IoT. But at the center of the innovation that is unfolding across all geographic, industrial and technological borders is not so much those devices that are being linked together but the “connected person.” At the center is the human being who is making use of the applications and services that are enabled by the devices — the things — and their unprecedented integration provided in the IoT.

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Christopher Rudolf's curator insight, December 17, 6:07 AM

As I have previously mentioned if we look at the connected person and the data to information to knowledge value chain as well as need to protect that personal IP of yours, we will all need to take a more active role in protecting and learning how and when to share our own data appropriately. If we are responsible for systems and platforms, then we also need to take responsibility for helping manage those issues on behalf of our customers: you. 

 

This article from Wired also talks about the standards for Interoperability and the need to connect in a heterogeneous environment. If ubiquitous connections become the norm for our health and well being, how do we ensure that this is safe and indeed also how do we manage connectivity in differing regulatory environements.

 

At CSC we have a team dedicated to the IOT and we also deal with life-sciences regulatory issues on behalf of our customers with thousands of pharmaceutical products managed in market through our software and services globally. CSC has under management millions of patient records working globally with healthcare providers too.


If you want to know how to bring all of these streams together, who better to talk to than people who do this day in and day out?

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3D printing used to make mud huts in impoverished areas

3D printing used to make mud huts in impoverished areas | Creativity & Innovation  for success | Scoop.it

We’ve written about how 3D printing has not made a significant impact on construction. It seems this may be changing. One company has not only taken this industry head on, but it’s helping the poorest in society at the same time.
Italian firm WASP is using 3D printing to build affordable housing in poverty stricken areas. The printers use organic materials such as mud and natural fibers that are readily available and turns them into dwellings that can be easily transported to wherever is needed.
The inspiration for the idea came about after founder, Massimo Moretti, watched a particular type of wasp, a mud dauber, build its nest by depositing and shaping wet mud. Moretti wondered why he couldn’t use nature to build affordable houses in the same manner. And so the idea for his innovative project was born.

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Sharetribe Lets You Create Your Own Peer-To-Peer Marketplace

Sharetribe Lets You Create Your Own Peer-To-Peer Marketplace | Creativity & Innovation  for success | Scoop.it

In a sense, the concept of a peer-to-peer online marketplace is nothing new. Perhaps eBay offers the best early example by enabling people to sell goods directly to one another. But, more recently, companies such as Airbnb and Etsy have popularised the peer-to-peer marketplace idea further, with the former extending it to services and helping give rise to the often vacuous ‘sharing economy’ concept. So it seems apt that a startup would crop up to provide a service that lets anybody create their own peer-to-peer marketplace.
Aiming to provide the ‘picks and shovels’ behind the online marketplace gold rush, Sharetribe — which appears to have pivoted at least once — makes it easy for anyone to create and manage their own peer-to-peer marketplace and take a cut of any transactions along the way. Essentially, it handles the under-the-hood heavy-lifting required, by providing a Software-as-a-Service to enable marketplace members to buy, sell or rent any type of product or service.

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What Airbnb, Uber, and Alibaba Have in Common

What Airbnb, Uber, and Alibaba Have in Common | Creativity & Innovation  for success | Scoop.it

In collaboration with Deloitte, we examined 40 years of financial data for the S&P 500 companies to see how valuations trends have evolved along with business models and emerging technologies. Our research led to three key findings.
1. There are four business models.
To begin, we searched for a simple way to characterize the different types of business that were engaging the hearts and minds, and pocket books, of investors. Because today’s highly valued, fast growing businesses can be found in almost every industry, we quickly moved past standard industrial classifications and developed a new framework based on business model, which is the principal way an organization invests its capital to generate and capture value.
The four models are:
Asset Builders:
Service Providers:
Technology Creators:
Network Orchestrators. These companies create a network of peers in which the participants interact and share in the value creation. They may sell products or services, build relationships, share advice, give reviews, collaborate, co-create and more. Examples include eBay, Red Hat, and Visa, Uber, Tripadvisor, and Alibaba.

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3 Reasons You Can’t Just Ask Customers What They Want

3 Reasons You Can’t Just Ask Customers What They Want | Creativity & Innovation  for success | Scoop.it

Do you like apples or bananas? Coffee or tea? Pepperoni or cheese pizza? Simple questions result in simple answers which, when researching and developing a product is every product owner’s dream. “Just tell me what you want, and I’ll make it.” Quick. Easy. Simple.
But herein lies the problem; product development isn’t normally quick, easy or simple. Asking these types of questions, as tempting as they are to ask, bring about certain dangers that can result in skewed results, missing information, and, potentially, failed products. Listed below are the three primary reasons why asking customers direct questions can be a very dangerous endeavor.
The Customer Doesn’t Always Know What They Want
The first reason you can’t just ask customers what they want is that they aren’t always attuned to what they really need. Steve Jobs famously said, “People don’t know what they want until you show it to them.”

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Brand And Marketing Trends for 2015

Brand And Marketing Trends for 2015 | Creativity & Innovation  for success | Scoop.it

It’s been said that there are three kinds of marketers and how they deal with trends: Those who let it happen, those who make it happen, and those who wonder what happened. So, for smart marketers who want to fall into that second group, paying attention to what looms ahead is the wisest move they can make.
2015, and the future it will bring, will soon be upon us. In numerology the combination of number 1 (representing leadership and forward movement) and the number 5 (the numeric for business and finance) becomes 15, the fusion of leadership and forward, profitable momentum. This is only useful, of course, assuming you’re a marketer willing to bet your brand’s success on a divine relationship between numbers and impending events.
In the real world, however, when it comes to trends and the future, a Brand Keys’ review more than 150,000 predictive loyalty and engagement assessments is a more reliable way to identify trends coming down the road in 2015.

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Big Data Engineering - Now With More Neuroscience

We're being overrun with Big Data and that has created a need to increase computing and networking power to make it possible to manage the vast amount of information available.

Toward that goal, a new generation of Information and communications technology (ICT) systems has been inspired by the operating principles of the brain.
Stemming from the premise that the brain is an ideal model for information processing, in recent years there have been multiple attempts at bio-inspired systems. Some examples are neuronal networks for learning systems or ant algorithms used to trace optimal paths in communication networks.
Neuroscientists are trying to create full-scale functional models of the brain, yet nobody has a complete picture of how the brain works, much less at the level of higher cognition—how we perceive, how we remember or how we act.

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5 digital health trends you'll see in 2015

5 digital health trends you'll see in 2015 | Creativity & Innovation  for success | Scoop.it

2014 has been a huge year for health tech. According to digital health incubator StartUp Health, digital health funding in the first three quarters of 2014 has already surpassed $5 billion, close to double what was invested in all of 2013 ($2.8 billion).
"Digital health funding for the year is on track to double last year's total," said Unity Stoakes, co-founder and president of StartUp Health. "Some trends we're watching include a growing corporate interest in digital health, more global cross-pollination of ideas, as well as increasing health consumerism as people move into the driver's seat when it comes to their care."
With this kind of capital pouring into the market, the health tech space should be exciting to watch in the coming years, but here's a sneak peek at what's coming in 2015.

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Big Data: The Key Skills Businesses Need

Big Data: The Key Skills Businesses Need | Creativity & Innovation  for success | Scoop.it

The number of jobs related to Big Data is growing by the day, as more and more companies become aware of the benefits data collection and analysis could have on their profitability.
The one question I get asked a lot is: What are the key skills required? My clients are asking me this question so they can select the right candidates for crucial data-centric roles in their organizations. And students and data professionals ask me the same questions to ensure they develop a rounded skillset. So here’s a look at the 6 key skills I consider key if you are thinking about working in this industry or recruiting for big data jobs.
- Analytical Skills

- Creativity
- Mathematics and Statistics
- Computer Science
- Business skills
- Communication ability

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India’s tech opportunity: Transforming work, empowering people

India’s tech opportunity: Transforming work, empowering people | Creativity & Innovation  for success | Scoop.it
Millions of Indians hope for a better future, with well-paying jobs and a decent standard of living. To meet these aspirations, the country needs broad-based economic growth and more effective public services. Technology can play an important role in enabling the growth India needs. The spread of digital technologies, as well as advances in energy and genomics, can raise the productivity of business and agriculture, redefine how services such as healthcare and education are delivered, and contribute to higher living standards for millions of Indians by raising education levels and improving healthcare
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Marketing in the Age of Accountability: 5 Predictions for 2015

If you’re a marketer, you may be familiar with some version of John Wanamaker’s famous quote, “Half of my advertising is wasted; I just don’t know which half.” Today, Wanamaker wouldn’t get away with this statement. Marketers face an increasingly complex and fragmented world of data in which customers expect personalized experiences and executives demand measurable results. As expectations intensify and the industry continues to evolve at an exponential rate, marketing teams must adapt.
Here are five predictions for what successful marketing looks like in 2015:
1. Tied to measurable results.
2. Channel agnostic.
3. Customer-centric.
4. Enhanced by connectivity.
5. Answer-driven, not just data-driven.

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When Will McDonald’s Innovate?

When Will McDonald’s Innovate? | Creativity & Innovation  for success | Scoop.it

Earlier this month McDonald's reported its steepest monthly decline in U.S. sales in more than 14 years! Take a look at this graph from The Wall Street Journal:
So McDonald's has a serious problem, as sales are declining continuously in its home market. And it's not only a U.S. issue. Their performance was down all over the world in October:
The cash cows of McDonald's are golden oldies. The hamburger was introduced in 1948. The Big Mac was launched nationwide in the US in 1968. The Quarter Pounder was invented in 1971 (source: wikipedia). Later of course a lot more items were added to the menu and the retail concept was continuously improved. Recently the company tried to optimize its menu and modernize customer experience, but the efforts have not shown positive results on sales.
Today's restaurant business is changing very rapidly. Just have a look at the top 10 restaurant trends in 2015.

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How the wind farms of the future could be underwater

How the wind farms of the future could be underwater | Creativity & Innovation  for success | Scoop.it

The United Kingdom may seem an unlikely candidate to lead a renewable energy revolution; it doesn't have much sun for solar power, it doesn't have much space for wind power and it doesn't have giant coursing rivers for hydro.
It does, however, have thousands of miles of coastline and a lowering and restless sea whose tides ebb and flow with tremendous force.
Energy companies in Scotland and Wales are seeing the potential from underwater turbines which tap a constant and predictable source of energy, are invisible and can produce as much electricity as a conventional wind turbine.

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Decoding Creativity – It’s In the Genes!

Decoding Creativity – It’s In the Genes! | Creativity & Innovation  for success | Scoop.it

What do Beethoven and the violinist who plays in the subway for a few dollars of tips share? What’s common between Vincent Van Gogh and the spraycan-wielding graffiti artists who paint the walls of your city with their bold artwork? Creativity? Yes, but the similarities go deeper. According to scientists and psychologists, these artists share a set or two of similar “creativity” genes.
Creative people are wired differently to their non-creative brethren. The difference is not only in the presence or absence of certain genes but also in the structural characteristics of their brains.
For decades, scientists have been tinkering with the idea that genes may have a role to play in developing creative abilities in individuals. The association described above was suggested in a study of 300,000 people with mental illnesses carried out by scientists at the Karolinska Institute in Sweden

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Rethinking Your Innovation System

Rethinking Your Innovation System | Creativity & Innovation  for success | Scoop.it

Companies know that innovation is one of the keys to growth. Seventy-five percent of the respondents in BCG’s report The Most Innovative Companies 2014: Breaking Through Is Hard to Do (October 2014) ranked innovation as a top-three priority for their company; 22 percent said it was their company’s top priority. More than 60 percent said their company planned to increase investment in innovation in the coming year.
So where are the results?
Companies are the first to admit that there is room for improvement. CEOs question whether they are getting a return commensurate with their investments. Many innovation managers express frustration that their teams are not developing the successful new products and services—or the compelling product or service extensions—that they seek.
Compounding those challenges, the bar is being raised. Customers, used to continuing progress and improvement, expect more. New technologies, especially digital advances, have conditioned customers to expect it more quickly

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Artificial Intelligence Can’t Replace Hard-Earned Knowledge – Yet

Artificial Intelligence Can’t Replace Hard-Earned Knowledge – Yet | Creativity & Innovation  for success | Scoop.it

Back in the Dark Ages of the 1980s, before Google and Siri, we considered ourselves at the dawn of true artificial intelligence. We were getting accustomed to ATMs; we had decision support systems and “expert systems” that purported to capture the thinking processes of the deeply smart. Some computers could even sing “Daisy, Daisy.” We were on our way.
Today the new car you buy will have largely been built by a fleet of specialized robots, assisted by a diminishing number of humans. And soon those robots may themselves be delivered to the factory floor by a driverless truck. The Week recently cited A.I. experts who say there’s a 50% chance of a computer with true human intelligence by 2050, with unknowable — and perhaps dire — consequences for us mortals. As technology continues to advance, will hard-earned, experience-based knowledge become obsolete?

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Skype Translator Preview Going Live Today

Skype Translator Preview Going Live Today | Creativity & Innovation  for success | Scoop.it
Skype has been talking about, and demoing, its new real-time translation software for Skype for a while now, but users will begin getting first-hand experience with the tool as of today. The Skype Translator preview program begins welcoming its first participants into the fold, based on sign-ups to the Translator preview page we told you about in early November.

The Skype Translator project offers on-the-fly translation of both spoken and written languages for participants in Skype conversations, making it possible for two people who speak completely different languages to communicate with virtually no barriers to understanding. The preview program starts with support for English and Spanish spoken translation, as well as over 40 languages for real-time text chat.
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Innovation: The Path to Greater Profits (Part 1)

Innovation: The Path to Greater Profits (Part 1) | Creativity & Innovation  for success | Scoop.it

Tom Peters has proclaimed, "The victories of tomorrow will go to the masters of innovation. Period!" Innovation is a powerful force because it increases profits by building customer loyalty - the most important factor in profitability. Therefore, your company must focus on building customer loyalty - not just on constructing buildings. Of course, construction success is part of the customer loyalty equation, but it's not the total picture. Innovation is also critical because it's one of only two sustainable competitive advantages. Continuous learning is the other and actually feeds innovation.
Innovation is how we manage change. Those that do it poorly won't survive. In contrast, successful companies find that innovation is the key to their prosperity because it increases earnings, increases company growth, and attracts top employees.
Innovation has a powerful impact because it focuses on delivering greater value to the customer. Companies must focus on doing it better - not just cheaper. Designers and the contractors can earn higher profit margins when they deliver greater value to their increasingly demanding customers - a perfect win-win situation. Still, some prospects aren't interested in higher value - they only care about price. These prospects make poor customers, so they should be fired.

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