Creativity & Innovation for success
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4 Ways to Create Always-On Content

4 Ways to Create Always-On Content | Creativity & Innovation  for success | Scoop.it
In a recent session with a client, Mindjumpers talked about the shift in thinking centered around campaigns, to thinking centered around the
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Creativity & Innovation  for success
Creativity & innovation, the drivers of change
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Activating Creativity an HR challenge for the next years

It is time to take advantage of the creative potential in your organisation. You could offer employees and stakeholders a positive perspective.
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Favorite Content Marketing Video Series

Welcome back to our series, My Favorite Content Marketing Video, where we’ve asked industry leaders to share their favorite content marketing how-to videos or great examples of branded video content.

Quick story… The DivvyHQ crew is headed back to Kansas City after a very “rewarding” trip to Cleveland for Content Marketing World 2016. The closing keynote at the conference was given by Mark Hamill (a.k.a. Luke Skywalker) and he made a pretty funny admission that called out this week’s featured A-lister, Michael Brenner.

In preparation for his keynote, Mark hopped onto Google to get a better understanding of “content marketing” and the audience to which he would be speaking. He admitted to getting a bit intimidated about his presentation after stumbling upon a thoughtful article written by Brenner titled “WTF Does Mark Hamill Know About Content Marketing“. So, kudos to Mr. Brenner for freaking out Luke Skywalker!
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The Coming Battle Between Apps and Chatbots - Converge.XYZ

The Coming Battle Between Apps and Chatbots - Converge.XYZ | Creativity & Innovation  for success | Scoop.it

For the last several years, we’ve grown accustomed to having an app for everything. The market is flooded with options to address just about any need a person has. A technology that could challenge that phenomenon seemed unlikely—until recently. The chatbot may be giving apps a run for their money. In fact, there is a very real possibility that apps as we know them will be obsolete in the next several years.
Meet the Chatbot 
Most people’s first encounter with a chatbot was Apple’s Siri. Chatbots simulate conversations with humans—like bodiless robots, they have answers for many of our questions. It’s not always perfect or right (sorry, Siri and Alexa), but the groundwork has been laid. The basis of chatbot technology extends as far back as 1966. They work to replace individual apps with one overarching bot that handles all transactions, thereby skipping the multiple steps it takes to use an application.

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Collective Robot Reinforcement Learning, Human Demonstration

Abstract: In principle, reinforcement learning and policy search methods can enable robots to learn highly complex and general skills that may allow them to function amid the complexity and diversity of the real world. However, training a policy that generalizes well across a wide range of real-world conditions requires far greater quantity and diversity of experience than is practical to collect with a single robot. Fortunately, it is possible for multiple robots to share their experience with one another, and thereby, learn a policy collectively. In this work, we explore distributed and asynchronous policy learning as a means to achieve generalization and improved training times on challenging, real-world manipulation tasks. 

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Heineken, KLM Finally Figured Out How to Serve Freshly Tapped Draught Beer on an Airplane

Heineken, KLM Finally Figured Out How to Serve Freshly Tapped Draught Beer on an Airplane | Creativity & Innovation  for success | Scoop.it
If you think C-suiters are pompous and obnoxious when they're stone-cold sober with their feet on the ground, imagine how they'd carry on after loosening up with a few Heinekens on draught while cruising at 35,000 feet.
Actually, you don't have to imagine. Just check out this clip from DDB & Tribal Amsterdam, which heralds the arrival of a fancy trolley that dispenses Heineken draught beers aboard select KLM World Business Class flights:
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Management in Singularity - Van lineair naar exponentieel management

Management in Singularity - Van lineair naar exponentieel management | Creativity & Innovation  for success | Scoop.it
Singularity is weer zo’n nieuw buzzword. Iedereen heeft het erover, maar niemand weet precies wat het betekent. Dan kan ook wel kloppen want er is ook niet één betekenis. Sommigen menen dat het te maken heeft met het moment waarop computers zich zelf gaan programmeren en verbeteren en wij mensen niet meer nodig zijn. Anderen hebben het over het moment waarop een aantal exponentiële technologische ontwikkelingen samen gaan komen en elkaar wederzijds gaan versnellen. Nog weer andere hebben het over een gemeenschap van toekomstdenkers die een prachtige toekomst voor de mensheid in het verschiet zien liggen.

Al deze denkrichtingen hebben echter één ding gemeenschappelijk. De technologische ontwikkelingen versnellen steeds verder en dit begint steeds meer gevolgen te krijgen voor de manier waarop bedrijven en andere organisaties opereren. En dat is precies waarover het boek Management in Singularity van Tjeu Blommaert en Stephan van den Broek gaat. Hoe kun je als management omgaan met die versnellende versnelling?
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A Data-Driven Approach to Group Creativity

How can you ensure that your company has innovative teams? Based on our experience building innovation teams and consulting for Fortune 500 companies on setting up innovation processes, a key component that has proven to be paramount but consistently neglected is psychological assessment.

Though many organizations already use assessment for hiring, leadership development, team-building, and executive coaching, it has not been extended much to hiring and building better innovation teams. Why does this even matter? It matters because innovation requires specific personality types, characteristics, and an environment that engenders psychological safety, to be unleashed. In select studies, innovation teams that leveraged personality types generated 95 times more profit and increased the speed as well as effectiveness of new business development by over 900% compared to their counterparts.
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By 2021, 3D concrete printing is projected to be a $56.4 million industry

By 2021, 3D concrete printing is projected to be a $56.4 million industry | Creativity & Innovation  for success | Scoop.it

Currently, the market size for 3D concrete printing sits at $24.5 million. According to the study, this is expected to grow to $56.4 million by 2021. Many construction companies around the world are already using some form of 3D concrete printing and will continue to use it in the future, expanding on the practice as technology becomes less expensive and its uses grow. As more places around the world begin to urbanize and industrialize, the demand to build a wide variety of structures will increase.
China being, perhaps unsurprisingly, the fastest growing country in terms of its use of 3D printing with concrete.

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These Young Inventors Are Tackling Africa's Electricity Crisis - Forbes

These Young Inventors Are Tackling Africa's Electricity Crisis - Forbes | Creativity & Innovation  for success | Scoop.it

This week, I had the privilege of speaking to two young entrepreneurs whose inventions are tackling that very big issue. Both were finalists in the 2016 Africa Prize for Engineering Innovation, founded by the Royal Academy of Engineering; an award that celebrates engineers who have developed innovations that will benefit Africans.
First up was Eddie Aijuka, an electrical engineer from Uganda, who graduated from Makerere University just last year. His invention, called Kamata, is designed to prevent electricity theft

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23 iPhone-only apps that will make your Android friends jealous

23 iPhone-only apps that will make your Android friends jealous | Creativity & Innovation  for success | Scoop.it
It may not be fair, but it's a great perk for iPhone users, and it means that there's always something new to try.
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From YouTube to the blockchain: how music and tech are colliding in 2016

From YouTube to the blockchain: how music and tech are colliding in 2016 | Creativity & Innovation  for success | Scoop.it

New kids on the blockchain
2016’s buzz-panel of choice for any music conference is blockchain technology. The industry is getting its head around how the idea of a decentralised database of music rights could solve some of its pressing problems.
One of the biggest: knowing which labels and publishers (and, at the next level down, which performers, songwriters and producers) own the rights to songs and recordings, and what their split of the royalties is.
The blockchain might even sort out the payments of those royalties: supporters of the technology foresee a world where every time a song is sold or streamed, the royalties are divided up and paid immediately.

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Brands, Take Back Control Of Your Data

Brands, Take Back Control Of Your Data | Creativity & Innovation  for success | Scoop.it
Audience buying, search, social, content marketing… almost all of today’s modern marketing techniques are built on the new gold currency of our era: data.

This shiny commodity makes up a large part of today’s brand-agency relationships; the majority of RFPs (requests for proposals) involve questions around the agencies’ data and analytics capabilities.

This is great news for a data geek like myself, but it also creates challenges for brands and marketers when it comes to the management of their data assets.

That’s because a lot of larger brands today engage multiple specialty agencies instead of a single integrated agency. One agency manages creative, another one social, another one search and so on.

Although this approach ensures that you have best-i
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The Age of the Consumer-Innovator

The Age of the Consumer-Innovator | Creativity & Innovation  for success | Scoop.it
It has long been assumed that companies develop new products for consumers, while consumers are passive recipients — merely buying and consuming what producers create. However, a multidecade effort by many researchers has shown that this traditional innovation paradigm is fundamentally flawed: Consumers themselves are a major source of product innovations.1

Recently, this consumers-as-innovators pattern has led to the framing of a new innovation paradigm, in which consumers play a central and very active role.2 Rather than seeing consumers simply as “the market,” as the traditional innovation model has long taught, this new paradigm centers on consumers and other product users. It explains why consumers are very important innovators who often develop products on their own.
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Four Business Models for the Digital Age

Four Business Models for the Digital Age | Creativity & Innovation  for success | Scoop.it
Digitization, which is of course happening all around us, is opening up a whole new spectrum of opportunities to create value. But how do you navigate this new horizontal world?

Peter Weill and Stephanie Woerner offer some useful insights on these challenges in their 2015 Sloan Management Review article, “Thriving in an Increasingly Digital Ecosystem.” In exploring these insights, and some of their implications, leaders can gain a fuller understanding of the landscape they face.

Via Roger Francis, Ricard Lloria
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Introducing WAZER, The First Desktop Waterjet

WAZER is the first waterjet cutter that can fit in every workshop. It cuts through any material and is compact and contained, making it, clean, safe and quiet to operate. WAZER's digital control achieves detail and accuracy impossible by hand, while freeing you up to complete other tasks.
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Emotional Creativity: How We Become Better Creative Thinkers

Emotional Creativity: How We Become Better Creative Thinkers | Creativity & Innovation  for success | Scoop.it

An interesting realization came to me recently: I’ve never achieved a creative insight in a routine setting.
It’s a sobering thought. Think of all the time we spend in routine settings, engaged in routine activities. Consider the typical business meeting, for example. How often have you experienced a creative insight – from others or from yourself – during one of those meetings?
While traveling, however, I’ve experienced many fresh perspectives and generated quite a few new ideas. The more unique the travel destination, such as the glacier shown above, the more likely it’s been that I’ve arrived at important realizations.
The interesting thing is that I never go into those travel experiences expecting or needing creative outcomes. Rather, they seem to come naturally.

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Singularity & onzekerheid

Sinds de geboorte van de eerste robot-baby in Amsterdam, een wereldprimeur op 26 mei 2016, lijkt dit nog dichterbij te komen. Volgens sommige experts breekt het tijdperk van singularity rond 2035 aan. Inderdaad, dat is al binnen 20 jaar. Resultaat: geen mens kan vanaf dan meer volgen hoe onze computersystemen precies werken.

Een filosofische vraag die bij me opkomt: brengt singularity vooral zekerheid of juist onzekerheid? Zekerheid, in de zin dat de systemen en robots goed voor ons gaan zorgen, en er bijvoorbeeld altijd twee gekoelde biertjes in de ijskast staan? Of juist onzekerheid, omdat we als mens vanaf dat moment achter de feiten aanlopen. En volledig afhankelijk zijn van de grillen van de ooit door ons ontwikkelde technologie?
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Tjeu Blommaert: ‘Als je niet op rijdende treinen kunt springen, ben je kwetsbaar’

Tjeu Blommaert: ‘Als je niet op rijdende treinen kunt springen, ben je kwetsbaar’ | Creativity & Innovation  for success | Scoop.it
Aan een tafel in het Amsterdamse Dauphine schetst Tjeu Blommaert een wereld van singularity dat hij in technische zin definieert als ‘het tijdstip in de geschiedenis waarna de mens niet langer nodig zal zijn om computers en robots te programmeren en te verbeteren’. Hij verhaalt over 3D-printers die bij zichzelf constateren dat er een onderdeel hapert en dat zelf uitprinten en op een gegeven moment stelt hij zichzelf zelfs voor dat er een robot aan tafel aanschuift aan wie hij vragen kan stellen.

Het moment dat computers zichzelf verbeteren, zit er snel aan te komen, zegt Blommaert. Als het al niet is aangebroken. ‘Er wordt wel geschreven dat de wereld steeds sneller lijkt te gaan, maar dat is ook zo. Ik denk echt dat het veel sneller gaat dan we soms willen geloven en de mens moeite heeft om die snelheid te pakken.’
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Dubai opens world’s first 3D-printed office

Dubai opens world’s first 3D-printed office | Creativity & Innovation  for success | Scoop.it

The world’s first 3D-printed office opened at the Emirates Towers complex in Dubai.
It only took 17 days to print the basic form of the 2,690-sf office, which was made of a layered cement mixture. Additional internal and external finishing time was required. Gizmag reports that the printing was most likely done in sections and assembled on site.
The crew for the project was relatively small. Seven workers installed building components on the site, and 10 electricians and specialists handled the mechanical and electrical engineering. One worker monitored the printer.

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Improving On Photosynthesis To Make Liquid Fuels - Forbes

Improving On Photosynthesis To Make Liquid Fuels - Forbes | Creativity & Innovation  for success | Scoop.it

An artificial photosynthesis device can turn water and carbon dioxide into hydrocarbon fuels 10 times more efficiently than plants turn those same ingredients into sugar. Its inventor says the technical innovations are just the beginning of his plan to change the way valuable technologies reach the places they’re most needed.
Harvard chemist Dan Nocera has been trying to copy plants since 2008, when he described a device that used sunlight and water to make hydrogen gas. He called it an artificial leaf because it mimicked photosynthesis, turning sunlight into a storable energy source.
But now he says his artificial leaf only went halfway. For the last three years, he’s been using bacteria to finish the job, converting water, sunlight and carbon dioxide into liquid fuels. Fuels are a way to store energy for later use, the same way plants use sugar. He reports his latest progress in Science.

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The irresistible vision behind 'The New Grand Strategy'

The irresistible vision behind 'The New Grand Strategy' | Creativity & Innovation  for success | Scoop.it

Sometimes, an idea comes along that you just can't pass up. It may be that the messenger behind the idea is charismatic, or that the timing seems exactly right, or that the idea itself just feels important, or that this is exactly the challenge you needed at this point in your life.
Sometimes, it’s all of the above.
That’s as close as I can come to explaining why I decided to push aside so many things two years ago to co-author a book about grand strategy, sustainability and America’s future: the messenger, the timing, the topic, the challenge and a gut feeling that this just might be the culmination of everything that I’ve been doing for the past, well, 40 years.

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Hoe data de hele energiesector op zijn kop zet - Numrush

Hoe data de hele energiesector op zijn kop zet - Numrush | Creativity & Innovation  for success | Scoop.it

Elektriciteit. Het komt uit het stopcontact en er hangt een meter in de meterkast, waarvan je één keer per jaar de stand doorgeeft voor een afrekening. Eigenlijk heel gek als je erover nadenkt dat energiebedrijven door het jaar heen dus geen idee hebben hoeveel een specifieke klant gebruikt.
En dus ontstaat er een interessante situatie door de opkomst van slimme meters en allerhande internet of things-oplossingen. Er komt een schat aan data vrij die de energiesector voorgoed gaat veranderen.

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Omron Table Tennis Robot at Hannover Fair 2016

Omron robot playing table tennis. Remarkable reaction rate of the system.
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How Big Data Is Revolutionizing Marketing And Sales

How Big Data Is Revolutionizing Marketing And Sales | Creativity & Innovation  for success | Scoop.it

Ten Ways Big Data Is Revolutionizing Marketing And Sales
Of the hundreds of areas big data and analytics will revolutionize marketing and sales, the following is an overview of those that are delivering results today. How prices are defined, managed, propagated through selling networks and optimized is an area seeing rapid gains.  
10 Elements of a Successful Data-Driven Marketing Strategy
According to a Insights Report, which surveyed 162 U.S.-based senior executives, a “a whopping 64% of survey respondents ‘strongly agree’ that data-driven marketing is crucial to success in a hyper-competitive global economy.” While there’s no denying that both executives and marketers are realizing the benefits of data-driven marketing, there are still a number of hurdles to overcome. For example, “data stemming from disparate providers, disconnected systems, varying internal teams, incongruous accountabilities can prevent marketers from reaching the right consumers, at the right time, with a relevant and consistent message.”

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How Airbus are using Virtual Reality Technology to enhance innovation in their Business

Virtual Reality
Airbus has taken the best ideas from the gaming industry, film, and its own software engineers to transform interior cabin design creation. Creating a unique cabin look is one of the most important features for an airline as it helps it distinguish it from another brand. In the old days coming up with a new look took time and a lot of second guessing

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