Now that Oracle CEO Larry Ellison and Salesforce boss Marc Benioff are bosom buddies again, they must have forgotten that they and their companies still have formidable competition.From Insight To Action, Seamlessly
There are many impressive announcements being made at the Strata + Hadoop World Conference in New York City this week. SAP’s stands out because it can put big data insights directly into an organization’s daily operations, thereby giving workers the information they need seamlessly. This defines the term "competitive advantage."
SAP is calling these kinds of apps "big data-enabled applications from SAP." What’s impressive about them is that they “cut through the complexity of customers having to cobble together disparate big data technologies, and then implementing applications, that integrate into existing core operations,” says Irfan Khan, senior vice president and general manager, big data, SAP.
This morning David Parker, vice president big data, SAP stood before a sold out conference audience and introduced five big data-enabled applications; four of them center around Customer Engagement Intelligence and the fifth provides intelligence about fraud. We’ll provide detail about them shortly, but first, it’s important to note how SAP, with its HANA technology, separates itself out from the crowd.