Creativity in Business
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Creativity in Business
A variety of items revolving around the creative side of business, entrepreneurship and marketing.
Curated by Kirk Helferich
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Food truck trend rolling into Augusta - McDuffie Mirror

Food truck trend rolling into Augusta McDuffie Mirror The Atlanta Food Truck Park & Market, the city's first permanent food truck site, opened in 2012 three miles away from the Midtown area, with as many as 10 trucks each day serving lunch and...
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Color Is MASTER of Us All [Infographic]

Color Is MASTER of Us All [Infographic] | Creativity in Business | Scoop.it
The Art of Color Coordination

Such a helpful infographic. Beyond helpful for web design.


Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com
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Monica S Mcfeeters's curator insight, May 24, 2013 12:07 PM

I thought this looked like a great helpful online reference on color. When you have someone that needs review this info it's nice to have a go to link handy.

Susan Daniels's comment, May 25, 2013 9:43 AM
Thanks Monica. Yes, it is a quick reference that I have referred to more than once in the last few days. Warmly, Susan
Tyler Rrokk's curator insight, July 14, 2013 8:15 PM

Excellent article and great insight!

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Creativity Requires A Culture That Respects Effort And Failure

Creativity Requires A Culture That Respects Effort And Failure | Creativity in Business | Scoop.it

As business continues to drive positive change in the world, creativity is an increasingly essential part of organizational success. Encouraging creativity is a vital function of good leadership in any organization.

Recent trends affirm the need and desire for creativity in the workplace.  More and more, creativity is becoming part of job descriptions. Many of our largest companies – including Google, 3M and DuPont – expect their workers to spend as much as 20% of their time thinking creatively about new business opportunities.


Survey data from employers showcases the desire for creativity from employees. IBM asked 1500 CEOs to list the most important leadership characteristics, and creativity was ranked higher than integrity, intelligence, and a global mindset.


Via The Learning Factor
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Jesús Octavio Elizondo's curator insight, March 21, 2013 11:22 AM

Falure is a Tabu in our mind set

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WHAT WE MAY LEARN OF CARLOS SANTANA - Carlos Santana On Creativity In Business And Art - Forbes

WHAT WE MAY LEARN OF CARLOS SANTANA - Carlos Santana On Creativity In Business And Art - Forbes | Creativity in Business | Scoop.it

We all know Santana, the band. Music legend and successful entrepreneur Carlos Santana has a unique and powerful perspective on creativity and inspiration. Both are applied not only to his music, but also to his businesses, which include Casa Noble Tequila and The Carlos by Carlos Santana line of women’s shoes and handbags.

 

Carlos says:
"Vision and integrity are more important to me than all of the zeros on the right ... Collaboration, partnership, friendship and marriage all take trust and willingness to allow willingness .... a true collaboration only works when you complement what the other person is saying and inspire one another to go further .... Casa Noble [tequila] and Santana stand for the same things:
a rich history, consciousness, integrity and inspiring each other to be the best we can be. 

Read the article!

 

http://www.forbes.com/sites/gyro/2013/03/04/legend-carlos-santana-on-creativity-in-both-business-and-art/

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Simple Design

March's Slideshare offering is all about visual design. Learn why simplicity takes work, why it's best to pair one idea with one slide, why unity matters, why pictures are superior...


Via Baiba Svenca
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Dr. Doris Molero's curator insight, March 9, 2013 8:38 AM

Easy to follow advice...mmmm well, i will try to have my slides ..less crowded..but there's so much to tell.. sighs.. :)

Alejo Castillo's curator insight, March 15, 2013 11:52 AM

An excellent summary of visual strategies to follow when designing a presentation.

Peter Sampson's curator insight, April 28, 2013 6:41 PM

Slide design but think for articulate objects also

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Characteristics Of Highly Creative People - DesignTAXI.com

Characteristics Of Highly Creative People - DesignTAXI.com | Creativity in Business | Scoop.it

Characteristics Of Highly Creative People - DesignTAXI.com

Author: Jeffery Paul Baumgartner.

 

There are a surprising number of blog posts about the characteristics of creative people. However, most of these seem to focus either on an idealized vision of an artist or the blog-writers idealized self image! Here is my take on the characteristics of highly creative people. However, what I have done is look at how creative people think—based on my understanding of the latest research—and applied it behavior.

It is also worth bearing in mind that creativity is not all about positives. There are good and bad creative people. Moreover, there seem to be some characteristics of creative people, such as dishonesty, that are not very nice. More controversially, some research has shown a correlation between creativity and mental illness.

 

 


Via Clive Hilton
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Clive Hilton's curator insight, January 17, 2013 8:07 AM

The author avoids the sort of self-satisfied smugness that can accompany so much writing about creativity (the sort of, aren't we special, variety) and as such this account is rather more balanced in its analysis than many.

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5 Ways to Boost Your Creativity | Carrie Hensley

5 Ways to Boost Your Creativity | Carrie Hensley | Creativity in Business | Scoop.it
Play is an essential component to creativity. It ignites our imagination. How can we create if we are over-worked? We have nothing left to offer. Play reminds us to see the beauty permeated in all life.

Via Creativity For Life
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Twitter / _itstrueforyou: How-to-live-a-creative-life ...

How-to-live-a-creative-life #quote #photo http://t.co/pvk8EqJd

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12 most inspired online resources to spark creativity | PR Daily

12 most inspired online resources to spark creativity | PR Daily | Creativity in Business | Scoop.it

With today’s tight education budgets, art and other creative programs are usually the first to go in our schools. MBA programs have the means but don’t teach it. Rather than working together as a society to develop our abilities in this area, we are diminishing the very skills that are essential for sustainable success in a future that is only becoming more competitive. 

So nurturing your creative spirit only makes sense. It is pleasurable, fulfilling, and business smart. As a creative director, I use several resources to help fuel my passion; I believe others can benefit from them, too—no matter your profession. To make a mark in today’s world, we should all start thinking of ourselves as working in creative fields. 

Following, in no particular order, are some of my go-to online resources for creative inspiration...


Via Jeff Domansky
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Jeff Domansky's curator insight, January 4, 2013 11:41 PM

Enjoyable list of sites to inspire your creativity...

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Why Creativity Is The Most Important Quality You Have

Why Creativity Is The Most Important Quality You Have | Creativity in Business | Scoop.it
Creativity is something that many look beyond and don't even think of as something of importance in the world of business, or in the nature of the success you b

Via stan stewart
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stan stewart's comment, January 23, 2013 8:41 PM
Thanks for all the re-scoops, Kirk!
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Favorite TED stories on creativity. Creative Ideas & Inspiration Blog

Favorite TED stories on creativity. Creative Ideas & Inspiration Blog | Creativity in Business | Scoop.it
Favorite TED stories on creativity. Creativity can be a viral thing. It’s when you start to feel a little buzzing in your head after hearing the story of someone’s creative success. When you hear a...

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6 Easy Ways to Boost Your Creativity

6 Easy Ways to Boost Your Creativity | Creativity in Business | Scoop.it
photo credit: DUCKofD3ATH via photopin cc 6 Easy Ways to Boost Creativity 1. Reward Curiosity Follow your curiosity. Use Google and Bing to find out about your interests. Follow the rabbit trail fo...

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Maybe Gifted Underachievers Are More Creative - The Creative Mind

Maybe Gifted Underachievers Are More Creative - The Creative Mind | Creativity in Business | Scoop.it

“Einstein is a classic example of a highly creative and highly gifted individual that did not do well in traditional school environments.”

 

That is a quote in a research paper by Kyung Hee Kim, PhD, Associate Professor of Educational Psychology at The College of William and Mary.

 

She thinks “the cause of the underachievement of many gifted and talented students may be their creativity, which tends to clash with traditional school environments."


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Marketing in the Age of the Customer - Inc.com

Marketing in the Age of the Customer - Inc.com | Creativity in Business | Scoop.it
Inc.com
Marketing in the Age of the Customer
Inc.com
If you think marketing to your customers these days is beyond difficult, it might be comforting to know that the chief marketers at giant-companies feel your pain.
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Why Innovation Is About More Than Bright Ideas

Why Innovation Is About More Than Bright Ideas | Creativity in Business | Scoop.it

While many people make no distinction between creativity and innovation, in reality there is a huge difference between the two. Here's how to tell which one you've got.

 

While many people make no distinction between creativity and innovation, in reality there is a huge difference between the two. Not all bright ideas are innovative, even if they appear to be quite creative. And being a game-changer, not creativity, is what makes the difference between a market-altering product and one that has limited appeal.

 

In terms of business and commerce, a creative idea stops short of being ground-breaking if consumers aren’t willing to buy the resulting product or service readily and enthusiastically. Innovation pulls multiple threads together for consumers (quality, usefulness, coolness, look, feel, price, and life-enhancement). While creativity may be unique and even admired, it may not captivate others in a big enough way to change the marketplace. Or, it may not offer benefits that shift the market.

 

... Kanye West got it when he said, “The concept of commercialism in the fashion and art world is looked down upon. You know, just to think, 'What amount of creativity does it take to make something that masses of people like?' And, 'How does creativity apply across the board?'” Creativity for business is not just discovering the new and different, but turning it into something powerful and persuasive that motivates people to open up their wallets.

 

Making a connection between ideas and consumer wants, needs, fears, and dreams is essential if marketers want to achieve success. It’s not enough to compete on price alone, because a competitor can always undercut that price. Today’s consumers are willing to pay more for something if they love, especially if they see value that it’s a great product. Why are people paying hundreds of dollars for an iPhone when there are perfectly good phones available at a much lower cost? When the economy begins to rebound, firms that have relied on price-cutting instead of innovating won’t have anything new to offer. New ideas that sell are needed every day to satisfy customer demands, enter new markets, gain competitive advantage, or even just to keep pace with the competition.

 

When a company hits on something that resonates instantly with people, magic happens. Consumer buy-in at that point seems almost ridiculously easy, like it was with the iPad, Swiffer, and Target's designer clothing collobarations when the affordably priced Missoni line sold out in less than 15 minutes in Chicago and New York stores and crashed their website with consumer demand.

 

The distinction between creativity and ground-breaking also applies to marketers who are trying to use social media to connect with customers. Being creative is not just coming up with a great gimmick. During this year’s Superbowl, Toyota thought it was being creative when it came up with a Twitter campaign for the Camry. The intent was to engage users with Tweets to the effect of “Ready for Sunday? Make sure you’ve entered for your chance to win a 2012 Camry!” The effect was that there was no engagement and consumers simply felt they were being bombarded with unsolicited messages.

 

Innovation is getting consumers to do something by taking advantage of personal communication technologies. Social media strategies need to include consideration of the relationship, the type of message, the technological object (smart phone, computer, notepad, etc.) that is delivering the message, and timing. Together these components form a strong, viable structure. Old marketing theories and creative forms don’t fit into this new communications mechanism, which requires a unique understanding of symbolic and cultural meanings of the technological device and, particularly, timing, to sell differently. A new kind of inventiveness must join with creativity to draw crowds and change purchase behaviors.

 

Creativity in marketing today means finding the social media influencers as well as those capable of being influenced, building relationships, and engaging potential customers much earlier in the consumer relationship. It means thinking about the delivery form for the message - the object which will shape the message and perception of the brand. Social marketers today need to break the rules of traditional communication streams, manage their communities differently and become truly innovative instead of just relying on creativity to alter the market and sell their product.


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How To Use Conflict To Unlock Creativity

How To Use Conflict To Unlock Creativity | Creativity in Business | Scoop.it

The average CEO spends 25% of his time coping with conflicts. It’s worth asking how much of that conflict has truly been used for useful purposes, like fostering creativity?

Business mythology is rife with tales of firms that use conflict to rediscover their true purpose. Steve Jobs left Apple after conflicts arose regarding his dual role as VP and board chair. The exile enabled him to return invigorated and with a precise understanding of what the company needed. In a devilish move, IBM Chairman Louis Gerstner brought the behemoth computer manufacturer to its knees by creating conflict between its skilled engineering brain trust and a band of rebels experimenting with the brave new world of superconductivity. The result? IBM left behind bulky mainframes--a declining revenue stream--and moved deftly into networking technology (and later business consulting).


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Three Ways to Find a Creative Edge

Three Ways to Find a Creative Edge | Creativity in Business | Scoop.it
I’ve received several questions from LinkedIn readers about the relationship between creativity and the design of spaces, so I wanted to share my correspondence with Arthur Spiros Procopos, a

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Is This Fake Amazon Page the Best Online Resume Ever?

Is This Fake Amazon Page the Best Online Resume Ever? | Creativity in Business | Scoop.it
We don't actually know if Philippe Dubost is any good at his job. But boy, can he throw together a resume. Dubost, a web product manager currently based in Paris, is looking to ...

 

 


Via Bovee & Thill's Online Business Communication Magazines
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Bovee & Thill's Online Business Communication Magazines's curator insight, January 25, 2013 4:10 PM

Philippe Dubost, a web product manager currently based in Paris, is looking to travel for his next position. So he decided to make his CV stand out anywhere in the world — by mimicking an Amazon product page.


The result, "Philippe's Amazing Resume," is a pitch-perfect pastiche. Suggesting that you add the applicant to your shopping cart to see his price is such a clever way of asking to be hired, we're amazed no one thought of it before. Especially when followed by the urgent reminder: "only 1 left in stock. Order soon!" . . .


Do you agree that this is an effective approach? Why or why not?


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How to Motivate Creative Employees - Entrepreneur (blog)

How to Motivate Creative Employees - Entrepreneur (blog) | Creativity in Business | Scoop.it
Entrepreneur (blog)
How to Motivate Creative Employees
Entrepreneur (blog)
Your company is filled with creative employees.

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Four ways to encourage a creative workplace. Creative Ideas & Inspiration Blog

Four ways to encourage a creative workplace. Creative Ideas & Inspiration Blog | Creativity in Business | Scoop.it
Four ways to encourage a creative workplace. If you want to see a company that functions like a creative powerhouse, look no further than IDEO. The design company has achieved award after award for...

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Skills Converged > Creativity Exercise: Design a Game

Skills Converged > Creativity Exercise: Design a Game | Creativity in Business | Scoop.it

This is a fairly flexible team building activity that you can use to improve delegates’ creativity, decision making and team working skills. Effectively you get the groups to design a game in the given time and later evaluate the process they went through. You can use a number of variations to customise this training exercise based on your needs.


Via Ariana Amorim
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Creativity In The Digital Classroom-Over 40 Resources-Are They in Your School?

Creativity In The Digital Classroom-Over 40 Resources-Are They in Your School? | Creativity in Business | Scoop.it

"I believe that creativity is necessary in today’s classroom. In fact, creativity is one of the important 4 C’s (Critical Thinking, Collaboration, Communication, Creativity) that make up part of the foundation of a 21st century education. The remaining foundation is of course another C (Significant Content). I believe that when you put all of these C’s together you get two more C’s which make up the 'Common Core'."


Via Beth Dichter
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Beth Dichter's curator insight, January 14, 2013 8:10 PM

This post is the first in series and discusses free resources that may be stored on a local computer or a network. The list includes Scratch, Sketc-Up, Gimp, 3 free office suites, Alice, a variety of tools that will help you make movies and more. Most are described in some  detail and there are links to additional resources to help you learn the tool.

Additional posts will discuss Web 2.0 apps that may be used on the Internet (and across platforms), web apps and sites that promote literacy and student publication and web sites that promote student creativity.

Randy D. Nichols's curator insight, January 15, 2013 9:30 AM

A good list to help you start (or continue) bulding a "digital toolbox" for multimodal compositions. (I will steal some of these ideas for my delicious links!)

 

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How do you teach creativity? Creative Ideas & Inspiration Blog

How do you teach creativity? Creative Ideas & Inspiration Blog | Creativity in Business | Scoop.it
How do you teach creativity? If we look at creative thinking as the act of coming up with new ideas (new to the thinker, not necessarily to the world at large), what’s the best way to teach that...

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stan stewart's curator insight, January 9, 2013 6:43 AM

Insights about curiosity, vagueness, and more.

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Innovation Excellence | 30 Ways To Promote Creativity in Your Classroom

Innovation Excellence | 30 Ways To Promote Creativity in Your Classroom | Creativity in Business | Scoop.it
In recent times, there has been a shift towards the increased acceptance of valuing creativity for all learners. A 2003 TED talk by Sir Ken Robinson discussing this subject reached over 5 million viewers.

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Found Objects - Finding Creative Possibilities in People, Places and Things

Found Objects - Finding Creative Possibilities in People, Places and Things | Creativity in Business | Scoop.it
Creative ideas on turning ordinary, everyday items into art.

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stan stewart's comment, January 18, 2013 10:29 AM
Thanks, Monica, for the re-scoop!