Are you frustrated? We know we are. Most of us prepared hard for the future we expected, and yet things aren't working out as we had planned.

 

When the future is unknowable ... how we traditionally reason is extremely limited in predicting what will happen. You need a different approach -"entrepreneurial thought and action." We use a simple shorthand and call it "Act, Learn, Build, Repeat."

 

Put simply, in the face of an unknown future, entrepreneurs act. They deal with uncertainty not by trying to analyze it, or planning for every contingency, or predicting what the outcomes will be. Instead, they act, learn from what they find, and act again.