Creativity & Decision-Making
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Creativity & Decision-Making
Creativity, Innovation, and Decision-Making
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Rescooped by Katherine Stevens from It's All Social
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How to Manufacture Desire: An Intro to the Desire Engine

How to Manufacture Desire: An Intro to the Desire Engine | Creativity & Decision-Making | Scoop.it

"Here’s the gist: The degree to which a company can utilize habit-forming technologies will increasingly decide which products and services succeed or fail."

 

"Instead of relying on expensive marketing or worrying about differentiation, habit-forming companies get users to 'self trigger' by attaching their services to the users’ daily routines and emotions. A cemented habit is when users subconsciously think, 'I’m bored,' and instantly Facebook comes to mind. They think, 'I wonder what’s going on in the world?' and before rationale thought occurs, Twitter is the answer. The first-to-mind solution wins."

 

"But how do companies create the internal triggers needed to form habits? The answer: they manufacture desire. ... startups manufacture desire by guiding users through a series of experiences designed to create habits. I call these experiences 'desire engines,' and the more often users run through them, the more likely they are to self-trigger."

 

 


Via Mark Oehlert
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Scooped by Katherine Stevens
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Your Morning Routine Is Making You Dull | TIME Ideas | TIME.com

Your Morning Routine Is Making You Dull | TIME Ideas | TIME.com | Creativity & Decision-Making | Scoop.it
Brrriiinnng. The alarm clock buzzes in another hectic weekday morning. You leap out of bed, rush into the shower, into your clothes and out the door with barely a moment to think. A stressful commute gets your blood pressure climbing.

 

Everything about the way we start our day runs counter to the best conditions for thinking creatively

 

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Gina Stepp's comment, March 22, 2012 10:50 AM
I love the last line: "Laughing babies and a double latte: now that’s a way to start the day."