"The next wave of gamification is not about games. It is about understanding business processes. In essence, gamification, applied to the enterprise, is an improved and flexible form of business process management (BPM), one that offers a new way to understand and optimize business processes."
Game mechanics can be used as tools for answering questions such as:
"Who are our top performers?
What do they do to achieve success?
What activities lead prospects to buy more?
What activities lead partners to sell more?
How can high performance techniques be widely adopted?"