How Three Companies Innovate | Creativity & Decision-Making |

At Google, Entrepreneurs Have to Think Bigger

"Google provides resources — infrastructure, money, time and people — but most important, a vision that tests most entrepreneurs to think bigger than they ever have before." 


At General Electric, A Culture of Risk

"we literally measure employees based on their capacity to take risks in championing ideas, learn from the experience and drive improvement." 


At DreamWorks, Permission to Switch Gears 
"We feel it is critical to empower employees to take risks, move boundaries and test the limits of their imagination. Simply put: individuals must be allowed to fail in order to innovate."