Creativity & Decision-Making
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Creativity & Decision-Making
Creativity, Innovation, and Decision-Making
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The 25 Best Business Articles I've Ever Read

Marc Binkley's list of top 25 favorite business articles, which inclues articles on "innovation, leadership, marketing, sales, branding, culture."  You may recognize some classics, including "1,000 True Fans" and "Bowling Alone" and "The Long Tail."

 

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5 Lessons For Using Open Innovation To Maximize The Wisdom Of The Crowd

5 Lessons For Using Open Innovation To Maximize The Wisdom Of The Crowd | Creativity & Decision-Making | Scoop.it
Whether you like it or not, competition today is fierce. And it’s only going to get fiercer. Where the old battleground was price and efficiency, the new one will be innovation and time to market.

 

Katherine Stevens: I like this quote: "You have to create alongside your customers, because you can’t rely on a robust outcome of your in-house innovation process"

 

"...you invite your community into the innovation process. You listen, observe, engage, discuss, and ultimately create together. ... You suddenly have a deep talent pool and you get significantly more initial approaches."

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