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Innovation Is About Arguing, Not Brainstorming. Here’s How To Argue Productively

Innovation Is About Arguing, Not Brainstorming. Here’s How To Argue Productively | Creativity & Decision-Making | Scoop.it

Continuum uses an innovation process approach - deliberative discourse - that they fondly call “Argue. Discuss. Argue. Discuss.”

 

From the article: "It refers to participative and collaborative (but not critique-free) communication. Multiple positions and views are expressed with a shared understanding that everyone is focused on a common goal. There is no hierarchy. It’s not debate because there are no opposing sides trying to “win.” Rather, it’s about working together to solve a problem and create new ideas."

 

What are the rules? (1) No hierarchy. (2) Say "No, because". (3) Diverse perspectives. (4) Focus on a common goal. (5) Keep it fun.

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Imagination Is The Root Of Innovation - DesignTAXI.com

Imagination Is The Root Of Innovation - DesignTAXI.com | Creativity & Decision-Making | Scoop.it

"Imagination is the realm of the mind where you see things that do not yet exist in this world, but which one day might. It is an under-appreciated, yet critical element of creativity and innovation."

 

"In business, imagination is much less used and possibly even looked down upon ... which is ironic as strategic vision can only occur in the mind of someone with a tremendous imagination."

 

Katherine Stevens: The article provides suggestions on how to truly let your imagination run wild creating an opportunity to develop ideas that can become breakthrough innovations.

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Wake Up Brain! | Note & Point

Wake Up Brain! | Note & Point | Creativity & Decision-Making | Scoop.it
In need of a little help getting your brain going? Here's a SlideRocket presentation designed by Ethos3 to help you get in the flow once again when you inevitably hit that creative wall.
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Conceptual Conversations

Conceptual Conversations | Creativity & Decision-Making | Scoop.it

Sometimes, a simple conversation with a small group of people to thrash out ideas and develop solutions into concepts is a more effective approach than brainstorming or other structured ideation events. 

 

Does this mean you should stop brainstorms in favour of conceptual conversations? Not at all. Conceptual conversations are better when you need to develop solutions or need to solve complex problems.

 

Brainstorming and crowdsourcing are better suited when you need a number of ideas, most likely incremental improvement ideas. For example, if you are looking for product improvement ideas, you probably do not want a single concept but rather a number of suggestions which can be implemented.

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Who Says Brainstorming Doesn't Work?

Who Says Brainstorming Doesn't Work? | Creativity & Decision-Making | Scoop.it
Critics have been slamming brainstorming almost as long as it's been around. They say it doesn't work.

 

 The real problem is that about 90% of the people we come across who say they are brainstorming aren't really brainstorming at all.

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