"...perhaps the biggest dilemma that businesses face when it comes to innovation is that the concept of 'innovation' itself must be constantly re-thought to remain relevant."
One of the most interesting tactics for doing this: "Hire a different type of employee. At frog, we hire people with a variety of backgrounds to manage a global innovation consultancy. Along with MBAs, engineers, and industrial designers, we've added former trapeze artists and performance-studies majors to our team, to help lead projects for Fortune 500 companies on technology solutions and business strategy. We've found that providing a variety of smart and experienced perspectives can often lead to, well, a spectrum of fresh ways of thinking and doing."